Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
Gaines was hugely relieved, at least until September 1943, when a letter arrived from John D. Jacobs, a U.S. Army staff sergeant in the 291st Infantry, stationed at Fort Leonard Wood, Missouri. “I am one of those odd, perhaps unfortunate men who derive an extreme erotic pleasure from the mere thought of a beautiful girl, chained or bound, or masked, or wearing extreme high-heels or high-laced boots,—in fact, any sort of constriction or strain whatsoever,” Jacobs wrote. He wanted to know whether the author of Wonder Woman himself had in his possession any of the items depicted in the stories, “the leather mask, or the wide iron collar from Tibet, or the Greek ankle manacle? Or do you just ‘dream up’ these things?”
Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
Seeking answers, Wonder Woman sought out an old friend that she believed could provide the way to Themyscira: Barbara Minerva, the Cheetah. Cheetah agreed to help, under the condition that Diana kill the plant-god Urzkartaga and free Barbara from her curse, which Diana agreed to do. When she located Urzkartaga, however, she discovered Steve Trevor and some of his fellow soldiers had been captured by Colonel Andres Cadulo, who intended to become the embodiment of the god and sacrifice Steve in the process. Wonder Woman freed dozens of Cadulo's captives and, with the help of Cheetah and the women he had captured, succeeded in destroying Urzkartaga and freeing Barbara from the curse of the Cheetah. With Barbara's help, Diana and Steve were able to find "Themyscira", though Diana was surprised to find her mother alive and well despite remembering her as dead at the hands of Hera. After removing her bracelets Diana realized that her past interactions with these representations of the Amazons and her home were in fact an illusion, and that she may have never returned home since she originally left to escort Steve to the United States. Upon this realization, Diana suffered a mental breakdown.
^ Cronin, Brian. "Diana Prince – Forgotten Classic". Snark Free Waters. Archived from the original on August 10, 2014. Retrieved April 23, 2005. Sadly, though, in the last issue of the run, I-Ching was murdered and Wonder Woman was given amnesia. When the Amazons returned her memories (and her powers), they left out her memories of her experiences as just plain "Diana Prince."
In the Golden Age, Wonder Woman adhered to an Amazon code of helping any in need, even misogynistic people, and never accepting a reward for saving someone; while conversely, the modern version of the character has been shown to perform lethal and fatal actions when left with no other alternative, exemplified in the killing of Maxwell Lord in order to save Superman's life.
The Diana Prince alias also played an important role after the events of Infinite Crisis. Wonder Woman was broadcast worldwide killing a villain named Maxwell Lord, as he was mind controlling Superman into killing Batman. When Wonder Woman caught him in her lasso, demanding to know how to stop Superman, Maxwell revealed that the only way to stop him was to kill Lord, so as a last resort Diana snapped his neck. To recover from the trauma of killing another person, the Amazon went into a self-imposed exile for one year. On her return to public life, Diana realized that her life as a full-time celebrity superhero and ambassador had kept her removed from humanity. Because of this she assumed the persona of Diana Prince and became an agent at the Department of Metahuman Affairs. During a later battle with the witch Circe, a spell was placed on Diana leaving her powerless when not in the guise of Wonder Woman.
After the departure of Thomas in 1983, Dan Mishkin took over the writing. Mishkin and Colan reintroduced the character Circe to the rogues gallery of Wonder Woman's adversaries. Don Heck replaced Colan as artist as of issue #306 (Aug. 1983) but sales of the title continued to decline. Shortly after Mishkin's departure in 1985 – including a three-issue run by Mindy Newell and a never-published revamp by Steve Gerber – the series ended with issue #329 (February 1986). Written by Gerry Conway, the final issue depicted Wonder Woman's marriage to Steve Trevor.
In 1972, just months after the groundbreaking US Supreme Court decision Roe v. Wade, science fiction author Samuel R. Delany had planned a story for Ms. that culminated in a plainsclothes Wonder Woman protecting an abortion clinic. However, Steinem disapproved of Wonder Woman being out of costume, and the controversial story line never happened.