Carolyn Cocca has stated that Wonder Woman possesses a "duality of character" due to the character possessing both feminine and masculine qualities in her physical abilities and attitude, which Cocca felt made her more appealing to a wide audience. Wonder Woman's first female editor, Karen Berger, claimed that, "Wonder Woman [is] a great role model to young women, but also contains many elements that appeal to males as well. Wonder Woman crosses the gender line.". Berger worked with George Pérez on the new issues of Wonder Woman starting in 1987, and the new Diana "works with friends and allies to teach lessons of peace and equality."
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.