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“Noted Psychologist Revealed as Author of Best-Selling ‘Wonder Woman,’” read the astonishing headline. In the summer of 1942, a press release from the New York offices of All-American Comics turned up at newspapers, magazines and radio stations all over the United States. The identity of Wonder Woman’s creator had been “at first kept secret,” it said, but the time had come to make a shocking announcement: “the author of ‘Wonder Woman’ is Dr. William Moulton Marston, internationally famous psychologist.” The truth about Wonder Woman had come out at last.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
The storyline "The Circle" was focused on the revelation of a failed assassination attempt on Diana when she was a baby, by four rogue Amazons. These Amazons – Myrto, Charis, Philomela and Alkyone, collectively referred to as The Circle – were Hippolyta's personal guards and were extremely loyal and devoted to her. However, when Hippolyta decided to raise a daughter, The Circle was horrified and considered the baby ill-fate, one who would ruin their entire race. Thus, after Diana was sculpted out of clay and brought to life, The Circle decided to assassinate the baby. Their attempt was foiled however, and the four Amazons were imprisoned. After years, the Circle escaped their prisons with the help of Captain Nazi, and decided to accomplish their previously failed mission and kill Diana. Diana defeated Myrto, Charis, Philomela and then approached Alkyone, who runs off and succumbs to her death by falling into the ocean. The other three Amazons return to their prisons.
The Greek messenger god, Hermes, entrusts Wonder Woman with the protection of Zola, a young woman, who is pregnant with Zeus's child, from Hera, seething with jealousy and determined to kill the child. With the appearance of a bizarre, new, chalk-white enemy, the goddess Strife (a reimagined version of Eris, the goddess of discord who had battled Wonder Woman in post-Crisis continuity), Wonder Woman discovers she, herself, is the natural-born daughter of Hippolyta and Zeus, who, after a violent clash, became lovers. Hippolyta revealed Diana's earlier origin story to be a lie, spread amongst the Amazons to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
Meanwhile, the New God Orion had learned that a great danger was to be found on Earth in the form of the child of a god. He sought out his old friend Milan for help. Nearby, Diana and Lennox decided to seek Milan by themselves, leaving Zola and Hera to bicker with one another in the meantime. They found him in the old subway system with Orion. Though their encounter began violently, Lennox managed to explain that they had accounted for six of the seven children of Zeus. Orion believed that one of those seven was the child that he had been sent to kill. Lennox and Diana concluded that he was referring to Zola's kidnapped son, and so they convinced Milan to search through the ether until he located the boy in the arms of Demeter. When they all returned to Manhattan to find Zola and Hera in a bar with War, Diana managed to convince her uncle to lead her to Demeter's domain.
Diana, after her death, was granted divinity as the Goddess of Truth by her gods for such faithful devotion. During her brief time as a god of Olympus, Diana was replaced in the role of Wonder Woman by her mother, Queen Hippolyta. Unlike Diana receiving the title of Wonder Woman in honor, Hippolyta's role as Wonder Woman was meant to be a punishment for her betrayal in Artemis' death as well as for unintentionally killing her own daughter. However, Hippolyta eventually grew to enjoy the freedom and adventure the title came with. Whereas Diana used the Lasso of Truth as her primary weapon, Hippolyta favored a broad sword.
In 1972, just months after the groundbreaking US Supreme Court decision Roe v. Wade, science fiction author Samuel R. Delany had planned a story for Ms. that culminated in a plainsclothes Wonder Woman protecting an abortion clinic. However, Steinem disapproved of Wonder Woman being out of costume, and the controversial story line never happened.