The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
While in London, Wonder Woman was summoned to help a young lady called Zola from the minions of the goddess Hera and after Diana defeated the enemies, she was informed by Hermes that Zola was pregnant with Zeus’s child, which caused Hera’s wrath. Diana then took took Zola and the injured Hermes to the island of Themyscira, home of the Amazons, where Hera’s wrath reached them in the form of her daughter Strife. Wonder Woman used the Lasso of Truth to stop Strife from hurting the Amazons, but it caused her to reveal the fact that Diana and her were sisters. The next day, Diana learned from her mother that she was in fact Zeus’ daughter and, hurt by her existence being a lie, she decided to renounce the name Diana, and swore never to return to the island again.
During the 25 bi-monthly issues of the "new" Wonder Woman, the writing team changed four times. Consequently, the stories display abrupt shifts in setting, theme, and tone. The revised series attracted writers not normally associated with comic books, most notably science fiction author Samuel R. Delany, who wrote Wonder Woman #202–203 (October and December 1972).
Since her attack on Veronica Cale, Cheetah had been captured by Cale and held in the basement of Empire Industries, where she was being experimented on by Doctor Poison. Cheetah suddenly dropped into a coma, before waking and massacring Empire Industries' staff, while screaming about the return of the so-called 'Dark Gods'. She attempted to kill Cale once again, but was restrained due to the timely intervention of Wonder Woman. Steve Trevor informed Diana that all over the world, people had begun acting strangely and warning of the Dark Gods. As she flew through the skies of Washington, she was suddenly attacked by a deranged Supergirl. After a lengthy battle, Wonder Woman was able to defeat Kara and restrained her in the Lasso of Truth, which knocked her unconscious. Jason returned after learning from the Fates that the armor that had been gifted to him by the gods was originally created for Diana, but had been mistakenly given to Jason after Zeus' death. It also allowed Jason to channel the power of any member of the Greek Pantheon, though he could only use one god's powers at a time. Jason began to explain his discoveries to Diana, but they were interrupted by a group of giant monoliths appearing in the sky, which began to activate. As soon as the siblings began to investigate, Wonder Woman was taken by a pair of Star Sapphires who needed her assistance due to an emergency on Zamaron. As Diana was forcefully teleported, Jason was left alone before the activating monoliths.
Arriving at Chernobyl, Wonder Woman, Orion, Siracca and Hermes engaged Cassandra's forces to save Milan. Cassandra threatened to kill Milan if Wonder Woman did not reveal the First Born's location. Wonder Woman told her the First Born was in Olympus, but as she left, Cassandra strapped a bomb to Milan's chest. To contain the explosion, Orion took Milan through a boom tube. Returning home, Wonder Woman discovered Zola and Zeke had left, as Zola felt guilty that people were risking their lives to protect them.
Wonder Woman managed to stabilize the plane when it was hit by the shockwave. Hermes and Artemis also arrived at Olympus, where Artemis discovered that Apollo had died in the attack. Among the ruins of the tower, the First Born claimed the throne of Olympus. Wonder Woman confronted the First Born, but he gained the upper hand. However, Hera arrived at Olympus, having regained her Olympian powers, revealing that Apollo had restored them before dying. Hera teleported Wonder Woman and her allies to Paradise Island. There, Wonder Woman found Zola, safe. Hera had also restored the Amazons back to life. Wonder Woman chose to lead them to battle as the new God of War.
Earning a total of $103.3 million on its opening weekend, the film recorded a number of records: the biggest domestic opening of all time for a female director (surpassing previous record holder Fifty Shades of Grey), the biggest DC Comics release without Batman or Superman (ahead of Constantine), the sixth-biggest non-sequel comic book superhero debut ever, as well as the sixth-biggest June debut weekend. Its three-day opening alone made it the highest-grossing woman-led comic book superhero film ever (surpassing Ghost in the Shell). It was also the 16th superhero film to cross $100 million in its domestic box office launch. About 9% ($9 million) of the opening weekend came from IMAX screenings from 343 theaters. In its second week the film grossed $58.5 million, again topping the box office. It marked a 43.3% drop for its second weekend at the box office, better than the average 50–60% decline superhero films tend to see, and was a better second weekend than Batman v Superman: Dawn of Justice ($51.3 million) and Suicide Squad ($43.5 million). In its third weekend it grossed $40.8 million, finishing second behind newcomer Cars 3 ($53.5 million). It was the second-best third weekend ever for Warner Bros. and was nearly double what Batman v Superman ($23.3 million), Suicide Squad ($20.9 million) and Man of Steel ($20.7 million) made in their third weekends. It earned $24.9 million and $15.7 million in its fourth and fifth weekends, respectively, dropping just 39% and 36% despite facing rough competition from opening films Transformers: The Last Knight and Despicable Me 3. It eventually became the highest-grossing film directed by a woman, surpassing the previous records of Jennifer Yuh Nelson's Kung Fu Panda 2 and Phyllida Lloyd's Mamma Mia!. By August 8, the film had garnered $400 million in ticket sales, becoming the second female-fueled film (after Disney's Beauty and the Beast), Warner Bros.' third-biggest movie (after Christopher Nolan's The Dark Knight and The Dark Knight Rises), holding the record of the highest-earning superhero origin film, replacing the previous record held by Spider-Man (2002). It also becoming the highest-earning film with a female director in terms of domestic earnings—surpassing Frozen (2013).
The "Lies" story arc runs parallel with and explores Diana's search. No longer able to get into Mount Olympus, Diana tracks down Barbara Ann Minerva, the Cheetah, to get help. Cheetah agrees to help in exchange for Diana aiding her in killing the god Urzkartaga and ending Minerva's curse. The pair battle their way through Urzkartaga's minions, the Bouda, and defeat Andres Cadulo, a worshiper of Urzkartaga that planned to sacrifice Steve Trevor to the plant god. Once reverted to her human form, Minerva agreed to help Wonder Woman find her way back to Paradise Island. During this time, Wonder Woman reconnects with Steve. Minerva eventually realizes Paradise Island is an embodiment of emotion instead of a physical place, so Wonder Woman and Steve head out to find the island. They succeed and Wonder Woman is greeted by her mother and sisters, though Steve senses something is wrong. Wonder Woman comes to realize nothing is as she remembers and, upon using the Lasso of Truth, discovers everything she thought she knew was a lie: she never really returned to Themyscira after departing with Steve years earlier. The revelation shatters Diana's mind and she is left nearly insane. Veronica Cale, a businesswoman who has been desiring to find Themyscira and the leader of Godwatch, sends a military group called Poison after her, but Diana's state has left her vulnerable and oblivious to the danger she and Steve are in. Steve wards them off long enough for them to be rescued, and reluctantly places Diana in a mental hospital so she can get help. While there she comes to grasp the reality she thought she knew was false, eventually coming out of her stupor and able to rejoin the others in tracking down Veronica Cale, who is trying to find Themyscira.
Mikos delivers Ventouras's dead son to him, presumably killed by the rebel faction. This causes him to seek revenge against the Rebels and Diana. They turn into monsters and attack Diana. Diana fights the witch's forces but is overpowered by the witch herself, but only after retrieving the scroll from Stavros who was already attacked and severely wounded. The scrolls ends up in Julia's hands, and she immediately goes to work decoding it in an effort to save Diana and discover the witch's weakness. Diana is taken to the witch's stronghold, where she is revealed to be Circe, a sorceress possessing the soul of Hecate, the moon god after they had entered into a pact to drive the world into chaos. She tells Diana what became of her aunt Antiope, who was killed by Circe herself after manipulating Antiope's husband Theseus's former wife. Circe explains to Diana that her existence is a threat to her mission, due to Diana's goal of promoting peace and equality among mankind, and therefore she must be eliminated. Circe is about to kill Diana when she is interrupted by Julia and the rebels. Julia had decoded the scroll and knew how to stave off the witch's attacks. But they are beaten by Circe and almost killed when Circe herself is suspiciously summoned off from the island by an unknown force, later revealed to be the god Hermes.
With the decision to relaunch the DC Universe into the new 52, this was done by the Flashpoint story arc, where the Reverse Flash has modified the past with a vastly different modern DC Universe having resulted. In this universe Diana leads a dystopian society of Amazons that have taken over England after a battle between the Amazons and the Atlanteans led by Aquaman.
The I Ching era had an influence on the 1974 Wonder Woman TV movie featuring Cathy Lee Crosby, in which Wonder Woman was portrayed as a non-superpowered globe-trotting super-spy who wore an amalgam of the Wonder Woman and Diana Prince costumes. The first two issues of Allan Heinberg's run (Wonder Woman vol. 3, #1–2) include direct references to I Ching, and feature Diana wearing an outfit similar to that which she wore during the I Ching era.
Wonder Woman's signature weapon was her Lasso of Truth; consequently, much of her crime-fighting powers came from bondage, and her only exploitable weakness was, essentially, bondage. Grant Morrison and Yanick Paquette had teamed up to work on Wonder Woman: Earth One. Paquette confirmed that he and Morrison would be bringing back the bondage theme that was popular in Wonder Woman comics during the 1940s. However, he stated that Morrison was looking for a way to not only modernize it, but to use the bondage theme as a form of female empowerment. Paquette acknowledged that Wonder Woman has become more than just a beloved character, she is a symbol for feminism. "By bringing in sex and, yes, bondage, it reasserts [William Moulton Marston's core] idea that it is okay for women to have a healthy sexual appetite." Paquette elaborated more on this by pointing out the blatant double standards in comics when it comes to sex: "Could Wonder Woman really ever have a healthy and active sex life without it becoming political fodder for Fox News? And what of women and girls who want to be like her? Do we truly think they wouldn't be labeled sluts? I have my doubts."
Wonder Woman is suggested as being queer or bisexual, as she and another Amazon, Io, had reciprocal feelings for each other. Grant Morrison's 2016 comic Wonder Woman: Earth One, which exists parallel to the current DC comics Rebirth canon, Diana is depicted being kissed on her right cheek by a blonde woman who has put her left arm around Diana.
(For the record, Marston and Olive Byrne’s son, Byrne Marston, who is an 83-year-old retired obstetrician, thinks that when Marston talked about the importance of submission, he meant it only metaphorically. “I never saw anything like that in our house,” he told me. “He didn’t tie the ladies up to the bedpost. He’d never have gotten away with it.”)
After the death of Superman, Wonder Woman became depressed and began to remember her origins differently, questioning aspects of her past such as whether she truly was mocked as a child and her relationship with Ares. In a fit of rage Diana crushed the helmet of War. Realizing that she shouldn't have been able to do that, she used the Lasso of Truth on herself and discovered that she had been deceived. Diana traveled to Olympus for answers, but found it abandoned. She also found herself unable to return to her home of Themyscira.
The girl who wondered has seen wonders... has become a woman who has traveled the world, who has traveled worlds! A woman who has touched countless lives, has made them better in ways beyond measure. A woman who has brought hope, and joy, and love. A woman who is the hero of so many. The truth of you has never changed, Diana. Even the gods themselves could not take that from you. Why would we? It's one of the many reasons we love you.
The final remaining relics Darkseid needed were being guarded by A.R.G.U.S. at their HQ, so Darkseid decided to use a Boom Tube to transport the building and all its contents to his base in the Amazon Rainforest. The Female Furies retrieved the relics and put them into place while Wonder Woman fought Darkseid. With the relics' power, Darkseid was able to open a portal to Themyscira. As it is impossible for one who has set foot on Themyscira to return after leaving, Diana was unable to follow Grail through the portal. Grail invaded and began transforming the Amazons into creatures resembling Darkseid's Parademons. As Jason had never actually set foot on Themyscira, he followed Grail and met his mother Hippolyta for the first time since his birth. While Jason and Hippolyta fought off the transformed Amazons, Wonder Woman was able to defeat Darkseid through her love for her deceased father, Zeus, and her half-siblings, calling their spirits out of Darkseid's body and destroying him from the inside. The Amazons captured Grail and imprisoned her in the prison beneath Themyscira, alongside Ares, while Darkseid re-emerged somewhere on Earth. Jason was gifted a magical spear from his mother and returned to Earth.
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The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.