The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman and Hermes briefly returned to Themyscira so that Diana could pay her respects to her petrified mother. When they got back to her apartment, they found Hera crying and mourning the days when she used to be a goddess. As Diana comforted her, she realized she would need help in finding Zola and Zeke. Wonder Woman went to the Taiga, Siberia, where she asked Artemis for her help. Artemis agreed, on the condition that she and Diana have a rematch. Knowing they are in Artemis' realm, Diana threw the fight in Artemis' favor.
Wonder Woman engaged the First Born, but he quickly gained the advantage and attempted to kill Zeke. However, War challenged the First Born to a fight while Wonder Woman recovered. Then, Wonder Woman grabbed a spear and impaled both Ares and the First Born. As he died, Ares congratulated Wonder Woman for being a great warrior. Wonder Woman spared the First Born's life and went with Hades to take Ares' body to the River Styx.
Wonder Woman is trained in the a variety of martial arts, making her a master of unarmed and armed combat (even proving adept with pistols). Before Flashpoint Batman considered Diana the best melee fighter on the planet, even putting her ahead of Superman, due to the combination of her power and the depth of her training. Even when depowered, she is on par with some of the best hand-to-hand combatants in the DC Universe.
Marston was an outspoken feminist, swinger, and firm believer in the superiority of women. He described bondage and submission as a "respectable and noble practice". Marston wrote in a weakness for Wonder Woman, which was attached to a fictional stipulation that he dubbed "Aphrodite's Law", that made the chaining of her "Bracelets of Submission" together by a man take away her Amazonian super strength.
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."