After Jimenez, Walt Simonson wrote a six-issue homage to the I Ching era, in which Diana temporarily loses her powers and adopts an all-white costume (Wonder Woman vol. 2, #189–194). Greg Rucka became writer with issue #195. His initial story arc centered upon Diana's authorship of a controversial book and included a political subtext. Rucka introduced a new recurring villain, ruthless businesswoman Veronica Cale, who uses media manipulation to try to discredit Diana. Rucka modernized the Greek and Egyptian gods, updating the toga-wearing deities to provide them with briefcases, laptop computers, designer clothing, and modern hairstyles. Rucka dethroned Zeus and Hades, who were unable to move with the times as the other gods had, replacing them with Athena and Ares as new rulers of the gods and the underworld. Athena selected Diana to be her personal champion.
While Superman watched out for Zod, Diana visited the deserted Themyscira to speak to her mother, still a clay statue. In her absence, a demon from Tartarus had escaped from its prison and roamed free on the island. Wonder Woman destroyed the creature and sealed the gates to Tartarus with her lasso. Leaving the island, she received word from Batman that Superman was engaging Zod and Faora in battle. Reaching Superman’s side, Wonder Woman steadily overwhelmed Faora until Zod threatened Superman’s life. Wonder Woman was forced to let the criminals go.
Various Wonder Woman enemies would debut in the comic series. Issue #1 introduced Wonder Woman's nemesis, Ares, as the embodiment of all abnormal emotions, evil, and essentially all that Wonder Woman was against. Issue #5, the character of Doctor Psycho, a murderous psychopath with an intense hatred of women, was debuted, Issue #6 introduced Cheetah while issue #9 introduced Giganta. Also Issue #9 debuted Queen Clea, which would later help form the female supervillain team, Villainy Inc.. Later on Issue #49 debuted another recurring enemy, Circe.
She later became a major character in the DC Animated Universe in Justice League and its sequel, Justice League Unlimited. Both shows were massively popular and helped bring Wonder Woman back to relevance for a younger generation. The DCAU is notable for introducing the idea of a romance between Batman and Wonder Woman, something that was unheard of in the original comic books. Throughout the DCAU, Wonder Woman was voiced by Susan Eisenberg.
A few weeks later in September, Cameron reiterated his criticism in an interview with The Hollywood Reporter. He compared Gal Gadot's representation of the character to Raquel Welch films of the 1960s, and reinforced a comparison with Linda Hamilton's portrayal of Sarah Connor. He argued that Connor was "if not ahead of its time, at least a breakthrough in its time" because though she "looked great", she "wasn't treated as a sex object". He also stated that he while he "applaud[s] Patty directing the film and Hollywood, uh, 'letting' a woman direct a major action franchise, I didn't think there was anything groundbreaking in Wonder Woman. I thought it was a good film. Period." Former Wonder Woman actress Lynda Carter responded to Cameron's The Hollywood Reporter interview by asking him to "Stop dissing WW." Like Jenkins, she suggests that while Cameron does "not understand the character", she does. She also refers to Cameron's critiques as "thuggish jabs at a brilliant director" that are as "ill advised" as the "movie was spot on." Carter also states that she has the authority to make these observations because she has "embodied this character for more than 40 years". A month later, Jenkins responded to Cameron's comments once again in an interview with Variety, stating that she "was not upset at all", as "everybody is entitled to their own opinion. But if you're going to debate something in a public way, I have to reply that I think it's incorrect." Tricia Ennis was also critical of Cameron's statements, arguing that "while he may consider himself a feminist and an ally to women, [he] is not very good at it" as being an ally means using his position of privilege "without silencing the voices of those you're trying to help". She also states that it "is not enough to simply call yourself a feminist. It's not even enough to create a strong female character ... You have to bring women to the table. You have to let them speak. You cannot speak for them. But speaking for women is exactly what Cameron is doing through his comments ... Cameron is using his position of power as a respected producer and director to silence women."
Pérez and Potter wrote Wonder Woman as a feminist character, and Pérez's research into Greek mythology provided Wonder Woman's world with depth and verisimilitude missing from her previous incarnation. The incorporation of Greek gods and sharply characterized villains added a richness to Wonder Woman's Amazon heritage and set her apart from other DC heroes.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.