The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman experienced significant changes from the late 1950s through the 1960s during the Silver Age of Comic Books. Harry G. Peter was replaced by Ross Andru and Mike Esposito in issue #98 (May 1958), and the character was revamped as were other characters in the Silver Age. In Diana's new origin story (issue #105), it is revealed that her powers are gifts from the gods. Receiving the blessing of each deity in her crib, Diana is destined to become as "beautiful as Aphrodite, wise as Athena, stronger than Hercules, and swifter than Mercury". Further changes included the removal of all World War II references from Wonder Woman's origin, the changing of Hippolyta's hair color to blonde, Wonder Woman's new ability to glide on air currents, and the introduction of the rule that Paradise Island would be destroyed if a man ever set foot on it.
The First Born imprisoned Wonder Woman in what remained of Olympus and ordered his forces to attack Themyscira. As they watched the confrontation, the First Born offered her a place in his goals of conquest, but she steadfastly refused, causing him to thrust a spike into her side. As Diana lied mortally wounded, Eris dragged her to Themyscira, for she wanted Diana to see her home destroyed and humiliate her. Recovering her strength, Wonder Woman punched Eris down and took Zola and Zeke to Olympus. Her plan was to place Zeke on the throne, so that he could be the new king of Olympus and end the bloodshed, but before she could, Poseidon revealed his presence.
Wonder Woman had a minor role in Young Justice. Initially, the character was going to be excluded from the show due to legal red tape, but was included at the last minute. However, as a result of only being cleared for use late in the production cycle, she only had several speaking appearances. In the second season, she could be seen as the mentor of Wonder Girl. She was voiced by Maggie Q.
Her tiara's signature star symbol is now an eight pointed starburst. According to designer Lindy Hemming and director Patty Jenkins, every design decision made for Themyscira came down to the same question: "How would I want to live that's badass?" "To me, they shouldn't be dressed in armor like men. It should be different. It should be authentic and real ... and appealing to women." When asked about the decision to give the Amazons heeled sandals, Jenkins explained that they also have flats for fighting, adding "It's total wish-fulfillment ... I, as a woman, want Wonder Woman to be sexy, hot as hell, fight badass, and look great at the same time ... the same way men want Superman to have ridiculously huge pecs and an impractically big body. That makes them feel like the hero they want to be. And my hero, in my head, has really long legs." This corresponds to the original intent by William Moulton Marston, who wanted his character to be alluringly feminine.
The Invisible Plane appeared in the very first comic stories, including All-Star Comics #8, where it is shown as being able to fly at over 2,000 mph (3,200 km/h) and to send out rainbow rays that penetrate the mist around Paradise Island, as well as landing stealthily and having a built-in radio. Wonder Woman is seen storing the plane at an abandoned farm near Washington, D.C., in the barn; she goes there as Lt. Prince and changes clothes in some of the earliest tales. Though never explicitly stated, the Plane is presumably stored there when not in use for the rest of the Pre-Crisis era. In a story published shortly after, it flies at 40 miles (64 km) a second.
Their greatest champion, Princess Diana soon lost her life against the demon Neron. Hera (now presiding over Olympus) transfigured Diana into a goddess of truth and welcomed her to live with the gods. Diana was told she could not interfere with the daily lives of mortals, unless prayed to. Hera sits on the throne. The gods shared the secret of their division with Diana and decided to reunite their essences with those of their Roman counterparts. Diana could not be prevented from interfering with the mortal world and so she was banished to Earth. She was soon also stripped of her immortality.
(For the record, Marston and Olive Byrne’s son, Byrne Marston, who is an 83-year-old retired obstetrician, thinks that when Marston talked about the importance of submission, he meant it only metaphorically. “I never saw anything like that in our house,” he told me. “He didn’t tie the ladies up to the bedpost. He’d never have gotten away with it.”)
The Crisis on Infinite Earths crossover of 1986 was designed and written with the purpose of streamlining most of DC's characters into one more-focused continuity and reinventing them for a new era, thus Wonder Woman and Steve Trevor were declared to come from the Earth-Two dimension, and along with all of their exploits, were erased from history, so that a new Wonder Woman character, story and timeline could take priority.
In Wonder Woman Vol. 1 #204, Diana's powers and costume were returned to her and she is once again reinstated as Wonder Woman. I-Ching is killed by a crazy sniper in the same issue. Later, Diana meets her sister Nubia, who is Hippolyta's daughter fashioned out of dark clay (hence Nubia's dark complexion). Nubia claimed to be the "Wonder Woman of The Floating Island", and she challenges Diana to a duel which ends in a draw. Returning to her home, Nubia would have further adventures involving Diana.
In late 2013, Zack Snyder cast Gal Gadot in the role of Wonder Woman for the 2016 film, Batman v Superman: Dawn of Justice over Élodie Yung and Olga Kurylenko. Some fans initially reacted to this choice by criticizing Gadot's appearance. Snyder would later comment on his decision to cast Gadot, stating that he tested a "bunch of actresses, as you can imagine. But the thing with Gal is that she's strong, she's beautiful, and she's a kind person, which is interesting, but fierce at the same time. It's that combination of being fierce but kind at the same time that we were looking for. Gadot described Diana as having "the heart of a human so she can be emotional, she's curious, she's compassionate, she loves people. And then she has the powers of a goddess. She's all for good, she fights for good." She also said that Diana has "many strengths and powers, but at the end of the day she's a woman with a lot of emotional intelligence". As to how her character is different from her appearance in Batman v Superman: Dawn of Justice, Gadot said "We go back 100 years to when she's more naive", further explaining, "She's this young idealist. She's pure. Very different to the experienced, super-confident, grown-up woman you've seen". Gadot underwent a diet and training regimen, practiced different martial arts and gained 17 pounds of muscle for the role. Gadot was previously offered a different role (as a villain) in Man of Steel, which she declined because she was pregnant at the time; this allowed her to later be cast as Wonder Woman in the film's follow-up. Gadot signed a three-picture deal. She was paid a base salary of $300,000 for the film itself.
These are a pair of steel cuffs that are indestructible because they were created from the remains of Zeus’s Aegis shield. Wonder Woman can use her super reflexes to deflect projectiles, blades, punches, or any form of offensive attack used against her (including Darkseid’s Omega Beams). She can also use them to deflect an object back into her enemies. When Diana crosses them to protect her from impact with larger projectiles as well as damage inflicted by explosions and collisions with hard surfaces, the bracelets generate a small energy shield. In recent events, Diana has learned how to emit a devastating magic lightning attack from her bracelets do to their link with Zeus. This attack can even strike Gods and Goddesses down with a powerful strike, and this attack can even work underwater. In the golden age these were items of submission meant to control Amazons. If they were removed from an Amazon, she would launch into an uncontrollable rage, releasing her full power (this was a plot device which subdued many foes, among them the Crimson Centipede). Also during this era, if they were bound together by a man, all her powers were lost, this was only true in the Golden Age. With the launch of the new 52 the golden age bracelets are brought back. Wonder Woman removes her bracelets and go into a "berzerker rage" of power. Wonder Woman's bracelets are what protects her opponents from her intense power in the New 52.
In the New 52, the night when she turned 8, Ares appeared before Diana and offered to train her above and beyond the abilities of the Amazons, having seen her potential to eventually become his replacement as the God of War. Though the training was one for one night each month, the year was noticed with Diana improving tremendously compared to the other Amazons.
Wonder Woman has also appeared in the 2013 NetherRealm Studios fighting game, INJUSTICE: Gods Among Us, as a playable character with her own set of super moves and alternate constumes, one of which was a New 52 skin. In the game, Wonder Woman is summoned alongside Aquaman, Green Lantern, Green Arrow, Batman, and the Joker into a world where Superman rules with an iron fist and said world's Wonder Woman is his second-in-command. Wonder Woman must unite with the others and this world's Batman to defeat Regime Superman for good. She is voiced by Susan Eisenberg.
Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
In present-day Paris, Diana receives a photographic plate from Wayne Enterprises of herself and four men taken during World War I, prompting her to recall her past. The daughter of Queen Hippolyta, Diana is raised on the hidden island of Themyscira, home to the Amazonian women warriors created by Zeus to protect mankind. Hippolyta explains the Amazonian history to Diana, including how Ares became jealous of humanity and orchestrated its destruction. When the other gods attempted to stop him, Ares killed all but Zeus, who used the last of his power to wound Ares and force his retreat. Before dying, Zeus left the Amazons the island and a weapon, the "Godkiller", to prepare them for Ares's return.
Chris Pine was cast as Steve Trevor, a character he described as a "rogue-ish, cynical realist who's seen the awful brutish nature of modern civilization" and added that he is a "worldly guy, a charming guy". He signed a multi-picture deal. Lucy Davis' performance as Etta Candy is the first live-action cinematic portrayal of the character. As well, Elena Anaya's performance as Doctor Poison is the cinematic debut of that character. Nicole Kidman was in negotiations for the role of Queen Hippolyta, but was forced to drop out due to scheduling conflicts with Big Little Lies.