The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
The "Diana Prince" identity has been part of Wonder Woman's history since her comics debut in 1941. In the early Golden Age stories, Wonder Woman served as a military secretary during World War II, using Prince as her cover. Later occupations Wonder Woman performed as Prince included translator at the United Nations, Air Force captain and ambassador, and in the '70s TV series, Lynda Carter's Wonder Woman used Prince to serve as an agent of the Inter-Agency Defense Command. In the DC Extended Universe, Prince works as curator for the Department of Antiquities at the extremely prestigious Louvre Museum and is held in very high esteem by the curator of the Gotham City Museum of Antiquities. Her tremendously long life span, accumulation of immense amount of knowledge and exceptional perceptiveness makes Diana Prince the wisest and most emotionally-intelligent member of the Justice League.