The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman.[155] According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week.[155] They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman.[155] Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans.[155] In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots.[156] The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.[156]

Although she has traditionally paired with either Steve Trevor or no one as a main romantic lead, and Superman with either Lois Lane or Lana Lang, there has often been the hint of a romance between the two characters. This began in the 1960 in the series Superman's Girlfriend, Lois Lane which was equal parts romance and action themed. In order to drive along the romance, the theme often came up of Lois Lane believing that Superman really loved Wonder Woman (though this was mostly for the purposes of a case.) In later years the same ideas perpetuated though most in imaginary stories or alternate tellings of the future. Following Crisis on Infinite Earths the characters were briefly linked romantically in Action Comics #600 which was written by John Byrne. Subsequently the characters' interest in one another was generally portrayed as a strong friendship (this occurred under different writers, primarily Messner-Loebs and Rucka.) Following the reboot of the DC universe into the new 52 the characters once again showed a romantic interest in one another. They found common ground in the isolation which their power give them and shared a kiss in Justice League #12 in 2012. It was later on revealed by Geoff Johns that their relationship wouldn't last for long and will end badly.
The Diana Prince alias also played an important role after the events of Infinite Crisis. Wonder Woman was broadcast worldwide killing a villain named Maxwell Lord, as he was mind controlling Superman into killing Batman. When Wonder Woman caught him in her lasso, demanding to know how to stop Superman, Maxwell revealed that the only way to stop him was to kill Lord, so as a last resort Diana snapped his neck.[63][64] To recover from the trauma of killing another person, the Amazon went into a self-imposed exile for one year.[65] On her return to public life, Diana realized that her life as a full-time celebrity superhero and ambassador had kept her removed from humanity. Because of this she assumed the persona of Diana Prince and became an agent at the Department of Metahuman Affairs. During a later battle with the witch Circe, a spell was placed on Diana leaving her powerless when not in the guise of Wonder Woman.[66]
Diana's bulletproof bracelets were formed from the remnants of Athena's legendary shield, the Aegis, to be awarded to her champion. The shield was made from the indestructible hide of the great she-goat, Amalthea, who suckled Zeus as an infant. These forearm guards have thus far proven NIGH-indestructible (the Omega Beams of Grail have proven able to shatter them), and are able to absorb the impact of incoming attacks, allowing Wonder Woman to deflect automatic weapon fire and energy blasts.[203] Diana can slam the bracelets together to create a wave of concussive force capable of making strong beings like Superman's ears bleed.[63] Recently, she gained the ability to channel Zeus's lightning through her bracelets as well. Zeus explained to her that this power had been contained within the bracelets since their creation, because they were once part of the Aegis, and that he had only recently unlocked it for her use.[204] After the 2011 relaunch of the character, it was revealed that Diana was the daughter of Zeus and Hippolyta[136] and that the bracelets are able to keep the powers she had inherited from Zeus in check.[189] In addition, Hephaestus has modified the bracelets to allow Wonder Woman the sorcerous ability to manifest a sword of grayish metal from each bracelet. Each sword, marked with a red star, takes shape from a flash of lightning, and when Wonder Woman is done with them, the swords disappear, supposedly, back into her bracelets. As such, she has produced other weapons from the bracelets in this way such as a bow that fires explosive arrows, spears and energy bolts among others.[205]

Diana meets Barbara Ann Minerva for the first time. Minerva wants Diana's lasso and tricks Diana into believing that she has Antiope's Girdle of Gaea. Diana discovers the ruse and storms out of the house. Barbara transforms into the Cheetah and attacks Diana. Julia Kapatelis shoots Cheetah and fends her off. Diana returns to Themyscira. Zeus is infatuated with Diana and asks her for a physical communion to which Diana refuses. Angered, Zeus sends her on a mission, a "Challenge
Wonder Woman is the most popular female comic-book superhero of all time. Aside from Superman and Batman, no other comic-book character has lasted as long. Generations of girls have carried their sandwiches to school in Wonder Woman lunchboxes. Like every other superhero, Wonder Woman has a secret identity. Unlike every other superhero, she also has a secret history.

Steve Trevor's secretary who befriends Diana.[44] Describing her character, Davis said, "She's a woman in a man's world and so being heard and seen aren't the easiest things, but it kind of doesn't deter her", adding, "Etta is unapologetically herself and I think that that's the thing that has drawn me to her the most".[45] When asked if she was previously familiar with the character, Davis responded, "No. I wasn't. It took me a while to know that I was auditioning for Etta because even when I found out it was Wonder Woman, I still had no idea what the role was. It took a little while then I Googled the character".[46] On Etta Candy's relationship with Steve Trevor, Davis said, "One of the great things that Etta gets to work with Steve Trevor is because Steve is not your typical man, in that he does entrust her with things that in 1918 probably wouldn't have been entrusted to a secretary of somebody who is quite important", further explaining, "So I think that [Trevor] needs her just as much as she needs that because now she's been given responsibility that she wouldn't have normally be given before, and equally he has somebody who could probably fly under the radar a bit. So he can trust the person who no one's really looking at".[47]
As a result of the New 52 in 2011, the entire line of DC characters was relaunched, incorporating properties belonging to the company's imprints: Wildstorm, Milestone, and Vertigo. As such, elements of this character's history have been altered in some way from the previous incarnation's. For a complete list of all versions of this character, see our disambiguation page.
^ Cronin, Brian (April 1, 2010). "Comic Book Legends Revealed #254". Comic Book Resources. Archived from the original on November 13, 2011. Retrieved November 6, 2011. Gerber and Frank Miller pitched DC on revamps of the “Trinity.” The three titles would be called by the “line name” of METROPOLIS, with each character being defined by one word/phrase… AMAZON (written by Gerber); DARK KNIGHT (written by Miller); and Something for Superman – I believe either MAN OF STEEL or THE MAN OF STEEL, but I’m not sure about that (written by both men).
^ Campbell, Josie (July 1, 2014). "Meredith, David Finch Discuss Taking Wonder Woman More 'Mainstream'". Comic Book Resources. Archived from the original on November 18, 2014. Azzarello and Chiang hand over the keys to the Amazonian demigod's world to the just-announced husband-and-wife team of artist David Finch and writer Meredith Finch. Archive requires scrolldown
Later, Etta was released from hospital and Diana accompanied her to her home. She was shot by a sniper, but deflected the bullet and interrogated the attacker, who called herself Mayfly. She revealed that she had attempted to assassinate Wonder Woman in return for a bounty that had been placed on her.[86] Shortly afterwards, Diana was attacked by five more assassins: Cat Eye, Cheshire, Abolith, Baundo and Plastique, the latter of whom revealed that she had planted the bomb at the wedding. Wonder Woman was able to defeat them all with the help of Etta, and they returned to an A.R.G.U.S. facility. There, Sasha Bordeaux informed her that another scientist, Hamilton Revere, had heard of Dr. Crawford's attempts to harvest Diana's DNA, and had apparently hypothesized that it could be used for the treatment of numerous diseases. Wonder Woman was intrigued and decided to seek out Revere of her own accord and hear out his plans.[87] When she arrived, Revere informed her that in truth, he sought to use her DNA to create an army of super-soldiers. He had also used samples of Diana's blood to grant some of his goons super strength, who attacked her. Etta and Steve Trevor arrived to assist Wonder Woman, and together they bound the attackers in the Lasso of Truth, which once again removed the lie within their bodies. Revere was arrested, and Diana returned home with Steve and Etta.[88]
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