The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Gods and Mortals (1987) Challenge of the Gods (1987–88) War of the Gods (1991) The Contest (1994) The Challenge of Artemis (1995) Paradise Island Lost (2001) Our Worlds at War (2001) The Hiketeia (2002) Down to Earth (2003–04) Who Is Wonder Woman? (2006–07) Amazons Attack! (2007) The Circle (2008) Ends of the Earth (2008) Rise of the Olympian (2009) Flashpoint (2011) The Lies (2016) Year One (2016) The Truth (2017) Godwatch (2017)
Chris Pine was cast as Steve Trevor, a character he described as a "rogue-ish, cynical realist who's seen the awful brutish nature of modern civilization" and added that he is a "worldly guy, a charming guy". He signed a multi-picture deal. Lucy Davis' performance as Etta Candy is the first live-action cinematic portrayal of the character. As well, Elena Anaya's performance as Doctor Poison is the cinematic debut of that character. Nicole Kidman was in negotiations for the role of Queen Hippolyta, but was forced to drop out due to scheduling conflicts with Big Little Lies.
Following the Rebirth retcon, the "Year One" storyline explains that while put in a cell after coming to Man's World, Diana was visited by the Greek gods in animal form. Each gave her powers that would reveal themselves when she needed them to. She first displays strength when she accidentally rips the bars off her cell door when visited by Steve Trevor, Etta Candy, and Barbara Ann Minerva. Later on a trip to the mall, she discovers super speed, great durability, and the power of flight while fighting off a terrorist attack.
Hermes Action Comics #267 (August 1960) Hermes is the Messenger of the Gods, and the God of Thievery, Speed, Travel, and Commerce who is based on the god of the same name. Post-Crisis, Hermes was one of Wonder Woman's earliest allies. He was eventually killed by Circe during the War of the Gods, but Wonder Woman freed him much later from Tartarus. In the New 52, the bird-like Hermes was a close ally to Wonder Woman and aided in protecting Zeke, the reincarnation of Zeus. Post-Rebirth, Hermes took the form of a tortoise and aided Wonder Woman alongside several other gods.