Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Orion tells Diana that he was sent to earth to fight a threat, and surprised that the possible threat he faces is a mere child. They find out that Zola's baby is being kept with Hermes, who in turn is hiding in Demeter's realm. Going back to the hotel to regroup, they find Zola and Hera missing. Finally finding them in a bar, Diana comes face to face with War, her old master.
At the end of the 1960s, under the guidance of Mike Sekowsky, Wonder Woman surrendered her powers in order to remain in Man's World rather than accompany her fellow Amazons to another dimension. Wonder Woman begins using the alias Diana Prince and opens a mod boutique. She acquires a Chinese mentor named I Ching, who teaches Diana martial arts and weapons skills. Using her fighting skill instead of her powers, Diana engaged in adventures that encompassed a variety of genres, from espionage to mythology. This phase of her story was directly influenced by the British spy thriller The Avengers and Diana Rigg's portrayal of Emma Peel.
Later, Diana, Zola and Hera had lunch while they were watched by Hermes. Orion, believing Hermes had bad intentions, attacked him before being stopped by Wonder Woman, and at the same time Strife appeared. Back at the apartment, Strife gave War's helmet to Diana, even though Diana still felt uncomfortable at becoming the new Goddess of War. In that moment, Siracca entered the apartment and told Diana that Milan had been captured by Cassandra. Wonder Woman asked Hermes to take her to Chernobyl, and he accepted to help.
The character's depiction in the New 52 has been mostly along the same lines as the remainder of her modern appearances, though as of yet much remains to be explained about her character. One development with the character in this new universe is that some of the developments which occurred during Flashpoint are occasionally referenced (such as her using London as her base of operations). In her New 52, written by Brian Azzarello, Wonder Woman's origin is that she is the daughter of Hippolyta and Zeus; no longer is she a golem of clay and earth, but an actual demigoddess.
Centuries ago, an argument between Aphrodite and Ares led to the creation of the Amazons, who have been guided and protected by the goddesses ever since. Ares' recent schemes to destroy the Amazons and his fellow gods led to an Amazon champion being chosen. This champion was the Princess Diana, daughter of Queen Hippolyta, whom Hermes escorted to Man's World. There she was called Wonder Woman. Hephaestus forged Wonder Woman's golden Lasso of Truth from the girdle of the earth-goddess Gaea, and her silver bracelets which he formed from the splintered Aegis of Zeus. While the Olympian gods were her patrons, other gods were her foes. Ares and his progeny, Deimos and Phobos, quickly set about challenging the princess in her quest. Phobos created the creature Decay from the "heart of the Gorgon," which Diana quickly dispatched. Meanwhile, Deimos recruited humans on opposing sides, inciting them to war.
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