Gaines was troubled. Roubicek, who worked on Superman, too, had invented kryptonite. She believed superheroes ought to have vulnerabilities. She told Gaines she thought Wonder Woman ought to be more like Superman and, just as Superman couldn’t go back to the planet Krypton, Wonder Woman ought not to be able to go back to Paradise Island, where the kinkiest stuff tended to happen. Gaines then sent Roubicek to Bellevue Hospital to interview Bender. In a memo to Gaines, Roubicek reported that Bender “does not believe that Wonder Woman tends to masochism or sadism.” She also liked the way Marston was playing with feminism, Roubicek reported: “She believes that Dr. Marston is handling very cleverly this whole ‘experiment’ as she calls it. She feels that perhaps he is bringing to the public the real issue at stake in the world (and one which she feels may possibly be a direct cause of the present conflict) and that is that the difference between the sexes is not a sex problem, nor a struggle for superiority, but rather a problem of the relation of one sex to the other.” Roubicek summed up: “Dr. Bender believes that this strip should be left alone.”
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
In this new continuity, Wonder Woman's origin is significantly changed and she is no longer a clay figure brought to life by the magic of the gods. Instead, she is the natural-born daughter of Hippolyta and Zeus. The earlier origin story was revealed by Hippolyta to be a ruse thought up by the Amazons, to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
The Lasso of Truth forces people to tell the truth. It was forged by Hephaestus from the Golden Girdle of Gaea that Antiope had once worn. It is able to restore people's lost memories get rid of illusions or cause illusions to those it holds and heal the holder's body cure insanity and protect people who are in close proximity to it from magical attacks. In the golden age version the lasso could also take on a rigid form and hold people aloft from a great distance away. During these eras, the lasso also forced those who were bound by it to act as the holder demanded. This trait also affected Wonder Woman. A non-combat application of the lasso is that it can be used to change Diana's clothes as long as those clothes are "in the right frequency" as the lasso. Although this was a plot device used more often in the golden and silver age in has been used on occasion in modern comics as for instance one time Diana transformed into a Miss America costume. The lasso is essentially indestructible, and can be offensively used in combat to incapacitate, and even attacking their souls.
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors. Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.
“Closeup, full length figure of WW. Do some careful chaining here—Mars’s men are experts! Put a metal collar on WW with a chain running off from the panel, as though she were chained in the line of prisoners. Have her hands clasped together at her breast with double bands on her wrists, her Amazon bracelets and another set. Between these runs a short chain, about the length of a handcuff chain—this is what compels her to clasp her hands together. Then put another, heavier, larger chain between her wrist bands which hangs in a long loop to just above her knees. At her ankles show a pair of arms and hands, coming from out of the panel, clasping about her ankles. This whole panel will lose its point and spoil the story unless these chains are drawn exactly as described here.”
When Hippolyta and the other Amazons were trapped in a demonic dimension, she started receiving visions about the death of Wonder Woman. Fearing her daughter's death, Hippolyta created a false claim that Diana was not worthy of continuing her role as Wonder Woman, and arranged for a contest to determine who would be the new Wonder Woman, thus protecting Diana from her supposed fate. The participants of the final round were Diana and Artemis, and with the help of some mystic manipulation by Hippolyta, Artemis won the contest. Thus, Diana was forced to hand over her title and costume to Artemis, who became the new Wonder Woman and Diana started fighting crime in an alternate costume. Artemis later died in battle with the White Magician – thus, Hippolyta's vision of a dying Wonder Woman did come true, albeit not of Diana as Wonder Woman. Diana once again became Wonder Woman, a request made by Artemis in her last seconds. Artemis would later return as Requiem. Prior to Artemis' death, Hippolyta would admit to her daughter about her own part in Artemis' death, which strained their relationship as Diana was unable to forgive her mother for sending another Amazon to her death knowingly for the sake of saving her own daughter.
Gaines didn’t know any of this when he met Marston in 1940 or else he would never have hired him: He was looking to avoid controversy, not to court it. Marston and Wonder Woman were pivotal to the creation of what became DC Comics. (DC was short for Detective Comics, the comic book in which Batman debuted.) In 1940, Gaines decided to counter his critics by forming an editorial advisory board and appointing Marston to serve on it, and DC decided to stamp comic books in which Superman and Batman appeared with a logo, an assurance of quality, reading, “A DC Publication.” And, since “the comics’ worst offense was their blood-curdling masculinity,” Marston said, the best way to fend off critics would be to create a female superhero.
After the departure of Thomas in 1983, Dan Mishkin took over the writing. Mishkin and Colan reintroduced the character Circe to the rogues gallery of Wonder Woman's adversaries. Don Heck replaced Colan as artist as of issue #306 (Aug. 1983) but sales of the title continued to decline. Shortly after Mishkin's departure in 1985 – including a three-issue run by Mindy Newell and a never-published revamp by Steve Gerber – the series ended with issue #329 (February 1986). Written by Gerry Conway, the final issue depicted Wonder Woman's marriage to Steve Trevor.
Hermes attacked Wonder Woman there, refusing to simply give up the child, but during their battle, War ripped the baby from Demeter's womb and disappeared. Unable to let a grave wound such as that go unattended, Diana saw to Demeter first, and the goddess warned that War could not be trusted. Worriedly, Diana and Orion returned to Manhattan to find that War had returned the baby to Zola. At last, the baby and his mother were reunited - and Orion would not have to look any further for the child he needed to kill.
Cheetah sought revenge upon Veronica Cale for abandoning her, and attempted to murder her, but was stopped by Wonder Woman. Cale refused to transform Cheetah back to her human form, and Cheetah herself decided that she no longer desired to be human. Having left her Lasso of Truth binding Phobos and Deimos, Diana was given it back by the Olympian Gods and reunited with Steve.
Earning a total of $103.3 million on its opening weekend, the film recorded a number of records: the biggest domestic opening of all time for a female director (surpassing previous record holder Fifty Shades of Grey), the biggest DC Comics release without Batman or Superman (ahead of Constantine), the sixth-biggest non-sequel comic book superhero debut ever, as well as the sixth-biggest June debut weekend. Its three-day opening alone made it the highest-grossing woman-led comic book superhero film ever (surpassing Ghost in the Shell). It was also the 16th superhero film to cross $100 million in its domestic box office launch. About 9% ($9 million) of the opening weekend came from IMAX screenings from 343 theaters. In its second week the film grossed $58.5 million, again topping the box office. It marked a 43.3% drop for its second weekend at the box office, better than the average 50–60% decline superhero films tend to see, and was a better second weekend than Batman v Superman: Dawn of Justice ($51.3 million) and Suicide Squad ($43.5 million). In its third weekend it grossed $40.8 million, finishing second behind newcomer Cars 3 ($53.5 million). It was the second-best third weekend ever for Warner Bros. and was nearly double what Batman v Superman ($23.3 million), Suicide Squad ($20.9 million) and Man of Steel ($20.7 million) made in their third weekends. It earned $24.9 million and $15.7 million in its fourth and fifth weekends, respectively, dropping just 39% and 36% despite facing rough competition from opening films Transformers: The Last Knight and Despicable Me 3. It eventually became the highest-grossing film directed by a woman, surpassing the previous records of Jennifer Yuh Nelson's Kung Fu Panda 2 and Phyllida Lloyd's Mamma Mia!. By August 8, the film had garnered $400 million in ticket sales, becoming the second female-fueled film (after Disney's Beauty and the Beast), Warner Bros.' third-biggest movie (after Christopher Nolan's The Dark Knight and The Dark Knight Rises), holding the record of the highest-earning superhero origin film, replacing the previous record held by Spider-Man (2002). It also becoming the highest-earning film with a female director in terms of domestic earnings—surpassing Frozen (2013).
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.