Critics such as Valerie Estelle Frankel support Jenkins's vision. Frankel argues that the film subverts the male gaze, stating that the construction of Wonder Woman tends to shift every few decades as it reflects the state of feminism during different time periods, including third-wave feminism (which reflects Jenkins's approach). Zoe Williams offers a similar argument, stating that while Wonder Woman "is sort of naked a lot of the time," that is not, at the same time, "objectification so much as a cultural reset: having thighs, actual thighs you can kick things with, not thighs that look like arms, is a feminist act". Williams then juxtaposes Wonder Woman to past female action heroes such as Sarah Connor, Ellen Ripley, and Lara Croft, whom she suggests were all constructed for the male gaze, in which a "female warrior becomes a sex object", (a point which she argues that Jenkins directly references in the film).
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.