In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Following the 2016 DC Rebirth continuity relaunch, Wonder Woman's outfit was redesigned to resemble the one worn in the film Batman v Superman: Dawn of Justice. This outfit is a red bustier with a gold eagle, a blue leather skirt with gold edges with two stars, and knee-high red boots with gold knee guards and accents. Her tiara once again is gold with a red star. She occasionally wears a red cape with a gold clasp and edges.[volume & issue needed] She continues to wear this updated outfit in DC Universe, the continuity established after Rebirth.
Following the events of Infinite Crisis, she disappeared for a year in order to rediscover herself, and took part briefly in the events of 52. In the span of One Year Later, she was re-imagined once again and was forgiven by Batman and Superman while given her third ongoing monthly title. Batman helped her establish a role at the Department of Metahuman Affairs under the name of Diana Prince (paying homage to her golden age alter ego.) She worked alongside Tom Tresser and eventually became romantically involved with him. A move among fans across the different companies occurred with characters reverting to their original numbering of series (this for instance happened to Iron Man at Marvel as well) and the third Wonder Woman series was relaunched with Wonder Woman #600. This was actually accurate at the time as it was the indeed the 600 issue released (not including issues numbered otherwise such as with a zero or a million). Issue 600 was used as a chance to reinvent the character as she discovers herself with no memories and in a new costume. This was a short lived experiment as the entire DC lineup was soon to be re-imagined into the new 52, though certain aspects of her redesigned costume remained.
“As to the ‘advanced femininity,’ what are the activities in comic books which women ‘indulge in on an equal footing with men’? They do not work. They are not homemakers. They do not bring up a family. Mother-love is entirely absent. Even when Wonder Woman adopts a girl there are Lesbian overtones,” he said. At the Senate hearings, Bender testified, too. If anything in American popular culture was bad for girls, she said, it wasn’t Wonder Woman; it was Walt Disney. “The mothers are always killed or sent to the insane asylums in Walt Disney movies,” she said. This argument fell on deaf ears.