Princess Diana commands respect both as Wonder Woman and Diana Prince; her epithetical title – The Amazon Princess – illustrates the dichotomy of her character. She is a powerful, strong-willed character who does not back down from a fight or a challenge. Yet, she is a diplomat who strongly "favors the pen", and a lover of peace who would never seek to fight or escalate a conflict. She's simultaneously both the most fierce and most nurturing member of the Justice League; and her political connections as a United Nations Honorary Ambassador and the ambassador of a warrior nation makes her an invaluable addition to the team. With her powerful abilities, centuries of training and experience at handling threats that range from petty crime to threats that are of a magical or supernatural nature, Diana is capable of competing with nearly any hero or villain.
Wonder Woman was minorly associated with the series 52, and in the One Year Later universe following Infinite Crisis she becomes a member of the Department of Metahuman Affairs. The most memorable story arc from this era was the much maligned Amazons Attack story arc, which many fans felt was not engaging nor did it do enough service to the well-established characters. After Gail Simone took over the series, a number of memorable story arcs took place, foremost among them Rise of the Olympian and Warkiller. Following the departure of Gail Simone the character was relaunched into the storyline Odyssey, where she must discover who she is and what has happened to her life. During this period she also took part in the events of Blackest Night where she was first a Black Lantern and later a Star Sapphire.
Gaines forwarded Jacobs’ letter to Marston, with a note: “This is one of the things I’ve been afraid of.” Something had to be done. He therefore enclosed, for Marston’s use, a memo written by Roubicek containing a “list of methods which can be used to keep women confined or enclosed without the use of chains. Each one of these can be varied in many ways—enabling us, as I told you in our conference last week, to cut down the use of chains by at least 50 to 75% without at all interfering with the excitement of the story or the sales of the books.”
Gaines was troubled. Roubicek, who worked on Superman, too, had invented kryptonite. She believed superheroes ought to have vulnerabilities. She told Gaines she thought Wonder Woman ought to be more like Superman and, just as Superman couldn’t go back to the planet Krypton, Wonder Woman ought not to be able to go back to Paradise Island, where the kinkiest stuff tended to happen. Gaines then sent Roubicek to Bellevue Hospital to interview Bender. In a memo to Gaines, Roubicek reported that Bender “does not believe that Wonder Woman tends to masochism or sadism.” She also liked the way Marston was playing with feminism, Roubicek reported: “She believes that Dr. Marston is handling very cleverly this whole ‘experiment’ as she calls it. She feels that perhaps he is bringing to the public the real issue at stake in the world (and one which she feels may possibly be a direct cause of the present conflict) and that is that the difference between the sexes is not a sex problem, nor a struggle for superiority, but rather a problem of the relation of one sex to the other.” Roubicek summed up: “Dr. Bender believes that this strip should be left alone.”
During the Silver Age, under writer Robert Kanigher, Wonder Woman's origin was revamped, along with other characters'. The new origin story increased the character's Hellenic and mythological roots: receiving the blessing of each deity in her crib, Diana is destined to become as "beautiful as Aphrodite, wise as Athena, strong as Hercules, and swift as Hermes."
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
The Olympian Gods are featured in Injustice: Gods Among Us. In Wonder Woman's ending, Zeus and the Olympian Gods fear that what happened in the Regime's reality might happen in their own and begin a campaign to wipe out all the metahumans. Wonder Woman and her Amazons start a war against the Olympian Gods in rebellion for what they have done to the other metahumans and Zeus and the others are ultimately defeated with the Amazons becoming the new rulers in their place. Additionally, Ares appears as playable villain character and Athena appears briefly during Wonder Woman's fighting intro scene.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).