The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
In this new continuity, Wonder Woman's origin is significantly changed and she is no longer a clay figure brought to life by the magic of the gods. Instead, she is the natural-born daughter of Hippolyta and Zeus. The earlier origin story was revealed by Hippolyta to be a ruse thought up by the Amazons, to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
After defeating Giganta in battle, Wonder Woman was approached by a lawyer who informed her that she had inherited the estate of Hercules, who had been killed. Shortly thereafter, she was told by A.R.G.U.S. that Hercules' body came from an area containing traces of energy unique to Apokolips. Diana visited Hercules' home and found a letter addressed to her, informing her of the location of her twin brother, Jason. She found him in Greece, and the two seemingly began to bond, only for Jason to turn against Diana after the arrival of Grail, who he had secretly allied himself with. Grail had begun killing children of the earthly gods in order to use their divine power to restore her father Darkseid to adulthood, as he had been turned into a baby at the end of the Darkseid War. Jason allied himself with her in order to exact revenge on Wonder Woman, as he resented her for not seeking him out after she learned of his existence some time ago and was envious of her. However, as Darkseid was about to drain Diana's life force, Jason regretted his actions and joined Wonder Woman in battle against Grail and Darkseid. Then, Hercules' lawyer revealed his true identity as the King of the Gods himself, Zeus. Zeus fought Darkseid while Wonder Woman took on his daughter, Grail. Ultimately, Zeus was defeated and his life force was drained by Darkseid, restoring the Apokoliptian to his full adult form. The Justice League arrived, forcing Darkseid and Grail to retreat through a Boom Tube. In the aftermath of the battle, Diana forgave her brother for his deceit.
The Crime Syndicate imprisoned the Justice Leagues inside the Firestorm Matrix which psychologically placed them in situations that depicted their greatest failures. Wonder Woman was placed in a situation where she was forced to do battle against both Amazons and humans for the lives of Superman and Steve Trevor. Martian Manhunter and Stargirl attempted to break her out but Wonder Woman ignored them.
In August 2011, the third volume of Wonder Woman was cancelled along with every other DC title as part of a line-wide relaunch following Flashpoint. The series was relaunched in September with a #1 issue written by Brian Azzarello and drawn by Cliff Chiang. Wonder Woman now sports another new costume, once again designed by Jim Lee. Azzarello describes the new Wonder Woman book as being darker than the past series, even going so far as to call it a "horror" book.
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."
In 1954, Dr. Fredric Wertham alleged that there were lesbian subtexts to Wonder Woman and claimed comics contributed to juvenile delinquency in his book Seduction of the Innocent where despite a very obvious heterosexual relationship with Steve Trevor, Wertham asserted that Wonder Woman’s association with the Holliday Girls could be interpreted as a lesbian relationship. The Comics Code Authority was then introduced in reaction to Wertham 's claims against the entire industry.
By the time that Robert Kanigher took over the character, a change away from traditional comics as a whole was accomplished. He eventually veered completely away from superheroism and essentially only told stories involving the Wonder Family, which consisted of Wonder Woman, her teenage version Wonder Girl, her baby version Wonder Tot and her mother. This eventually proved not very popular and Kanigher was forced to rethink the character and cast her in a more traditional superhero context (he actually explained this decision in comics to the reader with his various creations vying to remain in continuity against his wishes). It was at this time for instance that Wonder Woman saw the return of some characters that had been missing for some time such as the Cheetah or Doctor Psycho. It was also at this time that she became a founding member of the original Justice League of America.
Marston was sure he knew what line not to cross. Harmless erotic fantasies are terrific, he said. “It’s the lousy ones you have to look out for—the harmful, destructive, morbid erotic fixations—real sadism, killing, blood-letting, torturing where the pleasure is in the victim’s actual pain, etc. Those are 100 per cent bad and I won’t have any part of them.” He added, in closing, “Please thank Miss Roubicek for the list of menaces.”
Diana meets Barbara Ann Minerva for the first time. Minerva wants Diana's lasso and tricks Diana into believing that she has Antiope's Girdle of Gaea. Diana discovers the ruse and storms out of the house. Barbara transforms into the Cheetah and attacks Diana. Julia Kapatelis shoots Cheetah and fends her off. Diana returns to Themyscira. Zeus is infatuated with Diana and asks her for a physical communion to which Diana refuses. Angered, Zeus sends her on a mission, a "Challenge
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
“Anniversary, which we forgot entirely,” Olive Byrne wrote in her secret diary in 1936. (The diary remains in family hands.) During the years when she lived with Marston and Holloway, she wore, instead of a wedding ring, a pair of bracelets. Wonder Woman wears those same cuffs. Byrne died in 1990, at the age of 86. She and Holloway had been living together in an apartment in Tampa. While Byrne was in the hospital, dying, Holloway fell and broke her hip; she was admitted to the same hospital. They were in separate rooms. They’d lived together for 64 years. When Holloway, in her hospital bed, was told that Byrne had died, she sang a poem by Tennyson: “Sunset and the evening star, / And one clear call for me! / And may there be no moaning of the bar, / When I put out to sea.” No newspaper ran an obituary.
Gal was not aware of screen-testing the role of Diana Prince/Wonder Woman for the production of "Batman v Superman: Dawn of Justice" prior to December 4, 2013. She reportedly thought it was Selina Kyle/Catwoman. Selina Kyle/Catwoman was previously performed by Michelle Pfeiffer in "Batman Returns" and Anne Hathaway in "The Dark Knight Rises". See more »
The Invisible Plane appeared in the very first comic stories, including All-Star Comics #8, where it is shown as being able to fly at over 2,000 mph (3,200 km/h) and to send out rainbow rays that penetrate the mist around Paradise Island, as well as landing stealthily and having a built-in radio. Wonder Woman is seen storing the plane at an abandoned farm near Washington, D.C., in the barn; she goes there as Lt. Prince and changes clothes in some of the earliest tales. Though never explicitly stated, the Plane is presumably stored there when not in use for the rest of the Pre-Crisis era. In a story published shortly after, it flies at 40 miles (64 km) a second.
After the death of Superman, Wonder Woman became depressed and began to remember her origins differently, questioning aspects of her past such as whether she truly was mocked as a child and her relationship with Ares. In a fit of rage Diana crushed the helmet of War. Realizing that she shouldn't have been able to do that, she used the Lasso of Truth on herself and discovered that she had been deceived. Diana traveled to Olympus for answers, but found it abandoned. She also found herself unable to return to her home of Themyscira.
Paquette detailed the changes he made to Wonder Woman's costume, stating that he removed the iconic American flag theme and instead incorporated a Greek influence: "The animal associated to Aphrodite is a dove so instead of an eagle on [Wonder Woman's] breastplate, it will be more of a dove. It's not the American eagle, it's the Aphrodite dove. Stuff that creates [the letter] W is by accident, so it's not like she already has a letter of the alphabet on her [costume]. In the end I've created a structure so it feels inevitable for Wonder Woman to look the way she does."
It was later retconned by Gail Simone that Wonder Woman's outfit design had Amazonian roots. During a flashback in Vol. 3, Hippolyta is shown issuing orders to have a garment created for Diana, taking inspiration from the skies on the night Diana was born; a red hunter's moon and a field of stars against deep blue, and the eagle breastplate being a symbol of Athena's avian representations.[volume & issue needed]