Nick Pumphrey stated that Wonder Woman stands as a non-violent beacon of hope and inspiration for women and men. Grant Morrison stated "I sat down and I thought, 'I don't want to do this warrior woman thing.' I can understand why they're doing it, I get all that, but that's not what [Wonder Woman creator] William Marston wanted, that's not what he wanted at all! His original concept for Wonder Woman was an answer to comics that he thought were filled with images of blood-curdling masculinity, and you see the latest shots of Gal Gadot in the costume, and it's all sword and shield and her snarling at the camera. Marston's Diana was a doctor, a healer, a scientist."
In 1954, Dr. Fredric Wertham alleged that there were lesbian subtexts to Wonder Woman and claimed comics contributed to juvenile delinquency in his book Seduction of the Innocent where despite a very obvious heterosexual relationship with Steve Trevor, Wertham asserted that Wonder Woman’s association with the Holliday Girls could be interpreted as a lesbian relationship. The Comics Code Authority was then introduced in reaction to Wertham 's claims against the entire industry.
^ Phegley, Kiel (May 23, 2016). "Rucka, Sharp & Scott Aim To Make Rebirth's Wonder Woman Accessible & Fantastic". Comic Book Resources. Archived from the original on September 10, 2016. While Wonder Woman sees the return of writer Greg Rucka, he’s teaming up with Liam Sharp, Matthew Clark and Nicola Scott to deliver a very different take from his previous run with the Amazon Princess. Archive requires scrolldown.
A day before Whedon's departure from Wonder Woman, Warner Bros. and Silver Pictures purchased a spec script for the film written by Matthew Jennison and Brent Strickland. Set during World War II, the script impressed executives at Silver Pictures. However, Silver stated that he had purchased the script because he did not want the rights reverting; while stating the script had good ideas, Silver did not want the film to be a period piece. By April 2008, Silver hired Jennison and Strickland to write a new script set in contemporary times that would not depict Wonder Woman's origin, but explore Paradise Island's history.
Cheetah sought revenge upon Veronica Cale for abandoning her, and attempted to murder her, but was stopped by Wonder Woman. Cale refused to transform Cheetah back to her human form, and Cheetah herself decided that she no longer desired to be human. Having left her Lasso of Truth binding Phobos and Deimos, Diana was given it back by the Olympian Gods and reunited with Steve.
Steve Trevor died at the end of Wonder Woman after sacrificing himself to ensure that a plane full of deadly gas couldn’t harm anyone on the ground. Is this Steve Trevor the same Steve Trevor that we saw in Wonder Woman who was transported to 1984 because of something like time travel, a descendant of Steve Trevor’s who is also named Steve Trevor (and looks exactly like Pine), a clone, or something else entirely? (It’s a comic book movie, so anything is possible.)
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
In the preview in DC Comics Presents #41 (January 1982), writer Roy Thomas and penciler Gene Colan provided Wonder Woman with a stylized "WW" emblem on her bodice, replacing the traditional eagle. The "WW" emblem, unlike the eagle, could be protected as a trademark and therefore had greater merchandising potential. Wonder Woman #288 (February 1982) premiered the new costume and an altered cover banner incorporating the "WW" emblem. The new emblem was the creation of Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, and the cover banner was originally made by studio letterer Todd Klein, which lasted for a year and a half before being replaced by a version from Glaser's studio. Dann Thomas co-wrote Wonder Woman #300 (Feb. 1983) and, as Roy Thomas noted in 1999 "became the first woman ever to receive scripting credit on the world's foremost super-heroine."
A. O. Scott of The New York Times wrote that it "briskly shakes off blockbuster branding imperatives and allows itself to be something relatively rare in the modern superhero cosmos. It feels less like yet another installment in an endless sequence of apocalyptic merchandising opportunities than like ... what's the word I'm looking for? A movie. A pretty good one, too." Michael Phillips of Chicago Tribune compared the film to Captain America: The First Avenger, noting that as with "the first Captain America movie over in the Marvel Comics universe, DC's Wonder Woman offers the pleasures of period re-creation for a popular audience. Jenkins and her design team make 1918-era London; war-torn Belgium; the Ottoman Empire; and other locales look freshly realized, with a strong point of view. There are scenes here of dispossessed war refugees, witnessed by an astonished and heartbroken Diana, that carry unusual gravity for a comic book adaptation." Katie Erbland of IndieWire commended its thematic depth, explaining that "Wonder Woman is a war movie. Patty Jenkins' first—and we hope not last—entry into the DC Expanded Universe is primarily set during World War I, but while the feature doesn't balk at war-time violence, it's the internal battles of its compelling heroine that are most vital." Alonso Duralde of TheWrap similarly felt that, "Diana's scenes of action are thrilling precisely because they're meant to stop war, not to foment it; the idea of a demi-god using love to fight war might sound goofy in the abstract, but Jenkins makes the concept work." Ann Hornaday of The Washington Post praised Gadot and Pine's performances as well the film's detailed plot and narrative while comparing of some slow-motion action sequences to The Matrix. Stephanie Zacharek of Time magazine hailed the film as a "cut above nearly all the superhero movies that have been trotted out over the past few summers" while praising Gadot's performance as "charming" and "marvelous" and commending Jenkins's direction of the film as a step forward for women directors in directing big-budget blockbuster films in Hollywood.
In 2010, Warner Bros. stated that a Wonder Woman film was in development, along with films based on DC Comics superheroes the Flash and Aquaman. Both Wonder Woman and Aquaman were still under consideration for solo film subjects as of June 2013. DC Entertainment president Diane Nelson said Wonder Woman "has been, since I started, one of the top three priorities for DC and for Warner Bros. We are still trying right now, but she's tricky." On October 5, 2013, WB chairman and CEO Kevin Tsujihara said he wanted to get Wonder Woman in a film or on TV. Shortly afterward, Paul Feig said he had pitched the studio an idea for Wonder Woman as an action-comedy film. The studio then began to search for female directors to direct the film. While Michelle MacLaren was the studio's initial choice to direct (and while she initially indicated interest), she eventually left the project due to creative differences.
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