Diana, after her death, was granted divinity as the Goddess of Truth by her gods for such faithful devotion. During her brief time as a god of Olympus, Diana was replaced in the role of Wonder Woman by her mother, Queen Hippolyta. Unlike Diana receiving the title of Wonder Woman in honor, Hippolyta's role as Wonder Woman was meant to be a punishment for her betrayal in Artemis' death as well as for unintentionally killing her own daughter. However, Hippolyta eventually grew to enjoy the freedom and adventure the title came with. Whereas Diana used the Lasso of Truth as her primary weapon, Hippolyta favored a broad sword.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Wonder Woman’s appearance in the early golden age of comics made her the first prominent female superheroine. The psychologist William Moulton Marston created Wonder Woman somewhat as a counter reaction to the presence of prominent male superheroes (at this time Superman, Batman and Captain America), as well as a counterbalance to the "blood curdling masculinity" that was dominant at the time, with the hopes that the character could serve as an inspiration for young children (though in certain ways it was geared more towards female readers.) Marston had been partially motivated to create this character because of the accomplishments of his own wife, who was also an accomplished academic at a time when it was difficult for women to fulfill this role. As a result, the first Wonder Woman series contained many complementary articles and features which sought to highlight the inner power of women. There were articles for instance on the different career paths that women could pursue (according to the standards of the 1940s) as well as a series of stories on famous and accomplished women, called the Wonder Women of History. Marston introduced the character in All-Star Comics #8 in 1941. She became the lead character in Sensation Comics in 1941, and got her first solo book in 1942.
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
It was the fall of 1985...I walked into editor Janice Race's office to find out about the fate of Diana Prince. I was curious to learn who was going to draw her. Superman had [John] Byrne and [Jerry] Ordway, Batman had [Frank] Miller and [Alan] Davis (and later [David] Mazzucchelli). Wonder Woman had...No one. A writer, Greg Potter, had been selected but no established artist wanted to handle the new series. After exhaustive searches, it seemed Wonder Woman would have to be assigned to an unknown...I thought of John Byrne and Superman. What a giant coup for DC. A top talent and fan-fave on their premier character..."Janice" I heard myself say "What if I took on Wonder Woman for the first six months – just to get her out of the starting gate?"
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.