The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Wonder Woman experienced significant changes from the late 1950s through the 1960s during the Silver Age of Comic Books. Harry G. Peter was replaced by Ross Andru and Mike Esposito in issue #98 (May 1958), and the character was revamped as were other characters in the Silver Age. In Diana's new origin story (issue #105), it is revealed that her powers are gifts from the gods. Receiving the blessing of each deity in her crib, Diana is destined to become as "beautiful as Aphrodite, wise as Athena, stronger than Hercules, and swifter than Mercury". Further changes included the removal of all World War II references from Wonder Woman's origin, the changing of Hippolyta's hair color to blonde, Wonder Woman's new ability to glide on air currents, and the introduction of the rule that Paradise Island would be destroyed if a man ever set foot on it.
Artemis of Bana-Mighdall briefly served as Wonder Woman during Hippolyta's trials for a new Wonder Woman. Orana, a character similar to Artemis, defeated Diana in a new contest and became Wonder Woman in pre-Crisis on Infinite Earths continuity. Orana was killed during her first mission. Others who have donned the Wonder Woman persona include Nubia, Cassandra Sandsmark, and Donna Troy.
In 2011, David E. Kelley attempted to launch a new Wonder Woman series. A pilot episode was filmed, but was not picked up by the network. The pilot was also roundly panned by fans and critics, with Palicki later claiming it was a "blessing" that the series was never picked up. Wonder Woman was portrayed by Adrienne Palicki, who would later portray Mockingbird in the Agents of S.H.I.E.L.D. series.
Originally signed for three feature films, with Wonder Woman and Justice League being her second and third films, Gadot signed an extension to her contract for additional films. Jenkins initially signed for only one film, but in an interview with Variety, Geoff Johns revealed that he and Jenkins were writing the treatment for a Wonder Woman sequel and that he has a "cool idea for the second one". At the 2017 San Diego Comic Con, Warner Bros. officially announced a sequel would be released on December 13, 2019, and would be titled Wonder Woman 2; the date was later moved up to November 1, 2019, to avoid competition with Star Wars: The Rise of Skywalker. Later, Jenkins was officially signed to return as director, with confirmation that Gadot will be returning as the titular role. Days later, the studio hired Dave Callaham to co-write the film's script with Jenkins and Johns. On March 9, 2018, Kristen Wiig was confirmed to play Cheetah, the villain of the film. Later that month, it was announced that Pedro Pascal would have a key role in the film. In May 2018, long-time DCEU producer Zack Snyder confirmed on social media platform Vero that he, along with wife Deborah Snyder, will serve as producers on the Wonder Woman sequel. In June 2018, the title of the film was announced to be Wonder Woman 1984. A third film was announced in January 2019 to be taking place in the present.
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.