With a new decade arriving, DC president Jenette Kahn ordered a revamp in Wonder Woman's appearance. Artist Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, created a stylized "WW" emblem that evoked and replaced the eagle in her bodice and debuted in 1982. The emblem in turn was incorporated by studio letterer Todd Klein onto the monthly title's logo, which lasted for a year and a half before being replaced by a version from Glaser's studio. With sales of the title continuing to decline in 1985 (despite an unpublished revamp that was solicited), the series was canceled and ended in issue #329 (February 1986) written by Gerry Conway, depicting Steve Trevor's marriage to Wonder Woman.
Starting in Wonder Woman vol. 2 #51, the Amazons, who had revealed their presence to the world in Wonder Woman vol. 2 #50, are blamed for a series of murders and for the theft of various artifacts. The Amazons are then taken into custody, Queen Hippolyta is nowhere to be found and Steve Trevor is forced by General Yedziniak to attack Themyscira. These events lead to the "War of the Gods" occurring. The culprit of the murders, thefts and the framing of the Amazons is revealed to be the witch Circe, who "kills" Diana by reverting her form back into the clay she was born from. Later, Wonder Woman is brought back to life and together with Donna Troy, battles Circe and ultimately defeats her. Circe would later return by unknown means.
Her outfit did not receive any prominent change until after the 2005–2006 Infinite Crisis storyline. Similar to her chestplate, her glowing belt was also shaped into a "W". This outfit continued until issue #600 – J. Michael Straczynski's run of Wonder Woman's altered timeline changed her outfit drastically. Her outfit was redesigned by Jim Lee and included a redesigned emblem, a golden and red top, black pants, and a later discontinued blue-black jacket.
^ McAvennie, Michael "1960s" in Dolan, p. 131 "Carmine Infantino wanted to rejuvenate what had been perceived as a tired Wonder Woman, so he assigned writer Denny O'Neil and artist Mike Sekowsky to convert the Amazon Princess into a secret agent. Wonder Woman was made over into an Emma Peel type and what followed was arguably the most controversial period in the hero's history."
Wonder Woman’s appearance in the early golden age of comics made her the first prominent female superheroine. The psychologist William Moulton Marston created Wonder Woman somewhat as a counter reaction to the presence of prominent male superheroes (at this time Superman, Batman and Captain America), as well as a counterbalance to the "blood curdling masculinity" that was dominant at the time, with the hopes that the character could serve as an inspiration for young children (though in certain ways it was geared more towards female readers.) Marston had been partially motivated to create this character because of the accomplishments of his own wife, who was also an accomplished academic at a time when it was difficult for women to fulfill this role. As a result, the first Wonder Woman series contained many complementary articles and features which sought to highlight the inner power of women. There were articles for instance on the different career paths that women could pursue (according to the standards of the 1940s) as well as a series of stories on famous and accomplished women, called the Wonder Women of History. Marston introduced the character in All-Star Comics #8 in 1941. She became the lead character in Sensation Comics in 1941, and got her first solo book in 1942.
for a long time, people didn't know how to approach the story. When Patty and I had our creative conversations about the character, we realized that Diana can still be a normal woman, one with very high values, but still a woman. She can be sensitive. She is smart and independent and emotional. She can be confused. She can lose her confidence. She can have confidence. She is everything. She has a human heart.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Marston’s sexual fantasies, or an outlet for readers of the comics, who were teenagers developing their sexuality. Marston had worked as a prison psychologist and bondage and submission were two themes of his comics and they were intertwined with theories of the rehabilitation of criminals. Wonder Woman of course, being a superhero wanted to change the ways of the criminals. Even a rehabilitation center was built on a small island near concept of Marston was the “loving submission” where kindness would allow people to surrender. Parodies have been written with this concept, as male criminals may give up only to spend time with her.
“As to the ‘advanced femininity,’ what are the activities in comic books which women ‘indulge in on an equal footing with men’? They do not work. They are not homemakers. They do not bring up a family. Mother-love is entirely absent. Even when Wonder Woman adopts a girl there are Lesbian overtones,” he said. At the Senate hearings, Bender testified, too. If anything in American popular culture was bad for girls, she said, it wasn’t Wonder Woman; it was Walt Disney. “The mothers are always killed or sent to the insane asylums in Walt Disney movies,” she said. This argument fell on deaf ears.