Gaines didn’t know any of this when he met Marston in 1940 or else he would never have hired him: He was looking to avoid controversy, not to court it. Marston and Wonder Woman were pivotal to the creation of what became DC Comics. (DC was short for Detective Comics, the comic book in which Batman debuted.) In 1940, Gaines decided to counter his critics by forming an editorial advisory board and appointing Marston to serve on it, and DC decided to stamp comic books in which Superman and Batman appeared with a logo, an assurance of quality, reading, “A DC Publication.” And, since “the comics’ worst offense was their blood-curdling masculinity,” Marston said, the best way to fend off critics would be to create a female superhero.
The New 52 universe does not have a "Diana Prince" identity as stated in an interview by series writer Brian Azzarello. However, when she and Superman began dating, for her civilian identity she used the Diana Prince alias whenever she was around Clark Kent; such as when she introduced herself to Lois Lane at Lois's housewarming party under that name.
A. O. Scott of The New York Times wrote that it "briskly shakes off blockbuster branding imperatives and allows itself to be something relatively rare in the modern superhero cosmos. It feels less like yet another installment in an endless sequence of apocalyptic merchandising opportunities than like ... what's the word I'm looking for? A movie. A pretty good one, too." Michael Phillips of Chicago Tribune compared the film to Captain America: The First Avenger, noting that as with "the first Captain America movie over in the Marvel Comics universe, DC's Wonder Woman offers the pleasures of period re-creation for a popular audience. Jenkins and her design team make 1918-era London; war-torn Belgium; the Ottoman Empire; and other locales look freshly realized, with a strong point of view. There are scenes here of dispossessed war refugees, witnessed by an astonished and heartbroken Diana, that carry unusual gravity for a comic book adaptation." Katie Erbland of IndieWire commended its thematic depth, explaining that "Wonder Woman is a war movie. Patty Jenkins' first—and we hope not last—entry into the DC Expanded Universe is primarily set during World War I, but while the feature doesn't balk at war-time violence, it's the internal battles of its compelling heroine that are most vital." Alonso Duralde of TheWrap similarly felt that, "Diana's scenes of action are thrilling precisely because they're meant to stop war, not to foment it; the idea of a demi-god using love to fight war might sound goofy in the abstract, but Jenkins makes the concept work." Ann Hornaday of The Washington Post praised Gadot and Pine's performances as well the film's detailed plot and narrative while comparing of some slow-motion action sequences to The Matrix. Stephanie Zacharek of Time magazine hailed the film as a "cut above nearly all the superhero movies that have been trotted out over the past few summers" while praising Gadot's performance as "charming" and "marvelous" and commending Jenkins's direction of the film as a step forward for women directors in directing big-budget blockbuster films in Hollywood.
As Zola defeated Poseidon, the First Born returned to Olympus and ordered the Minotaur to attack Wonder Woman. The Minotaur, however, refused to kill her and the First Born killed him instead. Upon seeing the unmasked Minotaur, Diana discovered her foe was the creature she had spared in the labyrinth. Wonder Woman furiously threw the First Born into the abyss he was originally trapped in while Zola placed Zeke on the throne. Zola revealed herself to be Athena and Zeke to be another iteration of Zeus himself. Both had planned for Wonder Woman to fight the First Born and accept her destiny as a goddess. With the conflict ended, Athena planned to put an end to her human identity and become a goddess once more, but Wonder Woman convinced her to allow Zola and Zeke to live without godly interference.
Wonder Woman's social reforms were not initially accepted by the Amazons, even if they were morally necessary. Later, she had a training session with Artemis, who urged her to accept the Amazons' worship as a goddess, but Diana refused. Unfortunately, Dessa, a fellow Amazon, kidnapped Zeke and threatened to throw him off a cliff, for she disagreed with Diana's new perspective. Diana convinced her to return the boy to Zola. Shortly afterwards, the men of Paradise Island returned to their original home, with Diana welcoming them with open arms.
After Jimenez, Walt Simonson wrote a six-issue homage to the I Ching era, in which Diana temporarily loses her powers and adopts an all-white costume (Wonder Woman vol. 2, #189–194). Greg Rucka became writer with issue #195. His initial story arc centered upon Diana's authorship of a controversial book and included a political subtext. Rucka introduced a new recurring villain, ruthless businesswoman Veronica Cale, who uses media manipulation to try to discredit Diana. Rucka modernized the Greek and Egyptian gods, updating the toga-wearing deities to provide them with briefcases, laptop computers, designer clothing, and modern hairstyles. Rucka dethroned Zeus and Hades, who were unable to move with the times as the other gods had, replacing them with Athena and Ares as new rulers of the gods and the underworld. Athena selected Diana to be her personal champion.
On October 21, 2016, the United Nations controversially named Wonder Woman a UN Honorary Ambassador for the Empowerment of Women and Girls in a ceremony attended by Under-Secretary-General for Communications and Public Information Cristina Gallach and by actors Lynda Carter and Gal Gadot. The character was dropped from the role two months later after a petition against the appointment stated Wonder Woman was "not culturally...sensitive" and it was "alarming that the United Nations would consider using a character with an overtly sexualized image".
In the wake of the 1954 hearings, DC Comics removed Bender from its editorial advisory board, and the Comics Magazine Association of America adopted a new code. Under its terms, comic books could contain nothing cruel: “All scenes of horror, excessive bloodshed, gory or gruesome crimes, depravity, lust, sadism, masochism shall not be permitted.” There could be nothing kinky: “Illicit sex relations are neither to be hinted at nor portrayed. Violent love scenes as well as sexual abnormalities are unacceptable.” And there could be nothing unconventional: “The treatment of love-romance stories shall emphasize the value of the home and the sanctity of marriage.”
Preparing to get Zola back from Hades, Wonder Woman and her male companions sought out Eros in Italy. She hoped that he could lead them to Hephaestus, who might have been able to arm them appropriately for battle with the ruler of Hell. He lead them to Mount Etna, where the blacksmith agreed to arm them. As retribution for his aid, though, Hades sent a monster to kill them all, which had to be dispatched by Diana. Afterwards, Hephaestus armed Diana with new weapons, insisting that she take Eros' guns of love with her to Hell.
The Greek messenger god, Hermes, entrusts Wonder Woman with the protection of Zola, a young woman, who is pregnant with Zeus's child, from Hera, seething with jealousy and determined to kill the child. With the appearance of a bizarre, new, chalk-white enemy, the goddess Strife (a reimagined version of Eris, the goddess of discord who had battled Wonder Woman in post-Crisis continuity), Wonder Woman discovers she, herself, is the natural-born daughter of Hippolyta and Zeus, who, after a violent clash, became lovers. Hippolyta revealed Diana's earlier origin story to be a lie, spread amongst the Amazons to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
In 2016, DC Comics once again relaunched all of its publications as part of the "DC Rebirth" continuity reboot, and the new fifth volume of Wonder Woman was released bi-monthly with writer Greg Rucka. This fifth volume of Wonder Woman is part of the "DC Universe", the current continuity established after Rebirth. Initially, the new series does not use a regular storyline that exists between each issue; instead two separate storylines share the book, with an installment of one story published every other issue, and those of the other storyline published in between those. This practice began with the storyline "The Lies" for the odd numbered issues, and "Year One" for the even numbered issues. The new storyline as presented in these issues effectively retcons the events from the previous New 52 series. "The Lies" storyline reveals that a number of events from the previous Wonder Woman series in which Diana was made the Queen of the Amazons and the God of War, was in fact all an illusion created by a mysterious villain, and she had never once been back to Themyscira ever since she left, nor is she capable of returning there. The "Year One" story is presented as an all-new origin story for Diana, which reveals how she received her powers from the Olympian Gods, which was intended to bring her back to her classical DC roots. Wonder Woman appears in DC Rebirth with a revised look, which includes a red cape and light armor fittings. Along with her lasso and bracelets, she now regularly utilizes her sword and shield. Wonder Woman: Rebirth artist Liam Sharp described the new armor as a utilitarian piece which allows her to move more freely. Starting from Issue 26, the series returned to a regular storyline between each issue.
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."
When a Godwave spilled forth from the creation of the Fourth World, the Earth was seeded with great power. It first manifested in the form of old gods, then of metahumans. Some of the oldest of these gods were hidden from the universe until the time of ancient Greece by the sorceress, Hecate. Hecate reasoned that the Olympian Gods (as they would eventually be called) were greatly weakened after usurping power from their father Cronus and the Titans of Myth. She feared that other powerful gods in the universe (notably Darkseid of Apokolips) would seize Earth for himself. Because of Hecate's enchantment, Darkseid wrongly believed that he and the other New Gods pre-dated the Olympians.