The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Various Wonder Woman enemies would debut in the comic series. Issue #1 introduced Wonder Woman's nemesis, Ares, as the embodiment of all abnormal emotions, evil, and essentially all that Wonder Woman was against. Issue #5, the character of Doctor Psycho, a murderous psychopath with an intense hatred of women, was debuted, Issue #6 introduced Cheetah while issue #9 introduced Giganta. Also Issue #9 debuted Queen Clea, which would later help form the female supervillain team, Villainy Inc.. Later on Issue #49 debuted another recurring enemy, Circe.
DC Comics Executive Editor Dan DiDio asked fans for 600 postcards to restore the Wonder Woman comic book to the original numbering, starting at #600. The publisher's office had received 712 postcards by the October 31, 2009 deadline. As a result, the numbering switched to #600 after Wonder Woman #44, in an anniversary issue. Issue #600 featured several stories featuring work from guest creators such as Geoff Johns, George Pérez, Phil Jimenez, and Amanda Conner. The issue featured guest appearances from other female superheroes such as Batwoman, Power Girl, Batgirl, Stargirl and the Question.
Aegeus Angle Man Ares/Mars Baron Blitzkrieg Baroness Paula von Gunther Blue Snowman Veronica Cale Captain Wonder Cheetah Circe Dark Angel Decay Doctor Cyber Doctor Poison Doctor Psycho Duke of Deception Earl of Greed Egg Fu/Chang Tzu Eviless First Born Genocide Giganta Grail Hades Hypnota Kung Lord Conquest/Count of Conquest Mask Medusa Minister Blizzard Osira Queen Clea Red Panzer Silver Swan Tezcatlipoca Zara
Centuries ago, an argument between Aphrodite and Ares led to the creation of the Amazons, who have been guided and protected by the goddesses ever since. Ares' recent schemes to destroy the Amazons and his fellow gods led to an Amazon champion being chosen. This champion was the Princess Diana, daughter of Queen Hippolyta, whom Hermes escorted to Man's World. There she was called Wonder Woman. Hephaestus forged Wonder Woman's golden Lasso of Truth from the girdle of the earth-goddess Gaea, and her silver bracelets which he formed from the splintered Aegis of Zeus. While the Olympian gods were her patrons, other gods were her foes. Ares and his progeny, Deimos and Phobos, quickly set about challenging the princess in her quest. Phobos created the creature Decay from the "heart of the Gorgon," which Diana quickly dispatched. Meanwhile, Deimos recruited humans on opposing sides, inciting them to war.
Wonder Woman appears in the first three issues of the Ame-Comi comic run. She is depicted as a young warrior eager to prove herself in battle, but when she goes against her mothers words it results in a punishment of sorts. Diana is made into an ambassador of peace to the world outside of Themyscira, which she is reluctant to perform. At a U.N. Assembly where she announces Themyscira's intention for peace she is attack by Cheetah, who is quickly defeated. This depiction of Diana is that of a younger amazon who is depicted in a more arrogant and aggressive manner.
Orion tells Diana that he was sent to earth to fight a threat, and surprised that the possible threat he faces is a mere child. They find out that Zola's baby is being kept with Hermes, who in turn is hiding in Demeter's realm. Going back to the hotel to regroup, they find Zola and Hera missing. Finally finding them in a bar, Diana comes face to face with War, her old master.
Despite their displeasure at Diana's capture, Hephaestus was able to bring Lennox and Eros to Hades with him as guests to the wedding, without the aid of Hermes' staff. As the wedding drew nearer, Hades grew annoyed that few of his relatives had agreed to come. Diana's friends were the only attendees, aside from Strife, who merely wanted to cause her namesake emotion. Before the wedding ceremony took place, Hades insisted that Diana should prove her love by wearing his ring. The ring was a noose fashioned with the Lasso of Truth, and if Diana did not truly love him, he would kill her.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
While not completely invulnerable, she is highly resistant to great amounts of concussive force and extreme temperatures and matches Superman in this regard. She is completely immune to his heat vision, virtually any damage, or even the core of the sun. However, edged weapons or projectiles applied with sufficient force are able to pierce her skin. Due to her divine origins, Diana can resist many forms of magical manipulation.
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.