(For the record, Marston and Olive Byrne’s son, Byrne Marston, who is an 83-year-old retired obstetrician, thinks that when Marston talked about the importance of submission, he meant it only metaphorically. “I never saw anything like that in our house,” he told me. “He didn’t tie the ladies up to the bedpost. He’d never have gotten away with it.”)
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
In the Silver Age, Wonder Woman's history received several changes. Her earlier origin, which had significant ties to World War II, was changed and her powers were shown to be the product of the gods' blessings, corresponding to her epithet, "beautiful as Aphrodite, wise as Athena, stronger than Hercules, and swifter than Hermes". The concepts of Wonder Girl and Wonder Tot were also introduced during this period.
A day before Whedon's departure from Wonder Woman, Warner Bros. and Silver Pictures purchased a spec script for the film written by Matthew Jennison and Brent Strickland. Set during World War II, the script impressed executives at Silver Pictures. However, Silver stated that he had purchased the script because he did not want the rights reverting; while stating the script had good ideas, Silver did not want the film to be a period piece. By April 2008, Silver hired Jennison and Strickland to write a new script set in contemporary times that would not depict Wonder Woman's origin, but explore Paradise Island's history.
"Not even girls want to be girls so long as our feminine archetype lacks force, strength, and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women' s strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman."
The story then focuses on Wonder Woman's quest to rescue Zola from Hades, who had abducted her and taken her to Hell at the end of the sixth issue of the series. The male children of the Amazons are introduced and Diana learns about the birth of her "brothers" – the Amazons used to infrequently invade ships coming near their island and force themselves on the sailors, before killing them. After nine months, the birth of the resulting female children was highly celebrated and they were inducted into the ranks of the Amazons while the male children were rejected. In order to save the male children from being drowned to death by the Amazons, Hephaestus traded weapons to the Amazons in exchange for them.
After Crisis on Infinite Earths, George Pérez rebooted the character in 1987. She wore an outfit similar to her 1970s one, but now with a larger glowing golden belt. This outfit continued until William Messner-Loebs' run, which had Diana pass on the role of Wonder Woman to Artemis. No longer Wonder Woman, Diana sported a new black biker-girl outfit designed by artist Mike Deodato Jr. After John Byrne took over writing and art duties, he redesigned the Wonder Woman outfit (Diana was reinstated as Wonder Woman at the end of Loebs' run) and joined the emblem and belt together.
The Invisible Plane was a creation of Diana's during her younger years on Paradise Island. She created it to be an improvement on her mother's planes which would be shot down in Man's World. The result of her innovation was an invisible plane that could fly at terrific speeds silently and not be detected by hostile forces. Initially, it was portrayed as being transparent.
A stand-alone #0 Issue was released in September which explored Diana's childhood and her tutelage under Ares, the God of War. The issue was narrated in the style of a typical Golden Age comic book and saw Diana in her childhood years. The main plot of the issue was Diana training under Ares as he thought of her being an extraordinary girl with immense potential. The issue ultimately concluded with Diana learning and experiencing the importance of mercy, as she hesitates and refuses to kill the Minotaur- a task given to her by Ares; however, this show of mercy makes her a failure in Ares' eyes.
In the first story arc, Wonder Woman meets and protects a young woman named Zola, from Hera's wrath. Zola is pregnant with Zeus's child and Hera, seething with jealousy intends to kill the child.   The major event in this story is the revelation of Diana's true parentage. Long ago, Hippolyta and Zeus battled each other. Their battle ended with the couple making love and thus Diana was conceived. The first six issues of the New 52 series are collected in a hardcover titled Wonder Woman Vol. 1: Blood.
The New 52 universe does not have a "Diana Prince" identity as stated in an interview by series writer Brian Azzarello. However, when she and Superman began dating, for her civilian identity she used the Diana Prince alias whenever she was around Clark Kent; such as when she introduced herself to Lois Lane at Lois's housewarming party under that name.
In 2011, David E. Kelley attempted to launch a new Wonder Woman series. A pilot episode was filmed, but was not picked up by the network. The pilot was also roundly panned by fans and critics, with Palicki later claiming it was a "blessing" that the series was never picked up. Wonder Woman was portrayed by Adrienne Palicki, who would later portray Mockingbird in the Agents of S.H.I.E.L.D. series.
The "Year One" storyline retells Diana's origin growing up on Themyscira. She lives an idyllic life and harbors interest for the outside world, and the first connection to it comes in the form of Steve Trevor, who crashes on the island and is the sole survivor. A contest is held to determine which Amazon is the best candidate to take Steve home, with Diana volunteering despite knowing the cost to leave the island is to never return. Diana wins the contest and departs with Steve. Once arriving in America, Diana is taken into custody by the government to discern her origins. She meets Etta Candy and Barbara Ann Minerva along the way. While incarcerated Diana is visited by the gods in animal form and bestow upon her powers of strength, speed, agility, durability, and flight. She discovers Ares, the god of war, is working to destroy humanity. Accepting her new role in Man's World, Diana, with the help of the gods in animal form, subdues Ares with the lasso. Now called Wonder Woman, Diana becomes one of the world's greatest heroes.
The story then centers on Apollo trying to take over as King of Olympus due to his father Zeus' absence and Wonder Woman's efforts to protect Zola from him, as it is prophesied that one of Zeus' children will be his downfall which Apollo considers to be Zola's child. Wonder Woman receives the power of flight by one of Hermes' feathers piercing her thigh and Zola's baby is stolen by Hermes at the end and given to Demeter. The issue's last page shows a dark and mysterious man rising from the snow, taking a helmet and disappearing. Issues 7–12 are collected in a hardcover titled Wonder Woman Vol. 2: Guts, scheduled for release in January 2013.
“Closeup, full length figure of WW. Do some careful chaining here—Mars’s men are experts! Put a metal collar on WW with a chain running off from the panel, as though she were chained in the line of prisoners. Have her hands clasped together at her breast with double bands on her wrists, her Amazon bracelets and another set. Between these runs a short chain, about the length of a handcuff chain—this is what compels her to clasp her hands together. Then put another, heavier, larger chain between her wrist bands which hangs in a long loop to just above her knees. At her ankles show a pair of arms and hands, coming from out of the panel, clasping about her ankles. This whole panel will lose its point and spoil the story unless these chains are drawn exactly as described here.”
After taking on the mantle God of War after killing her mentor War. Diana have shown some new abilities. She can now telepathically communicate and control all soldiers on the planet since she is their greatest leader. She hasn't shown the ability, but as her predecessor was able to bring back dead soldiers to fight alongside him, she might be able to do so as well.
It was later retconned by Gail Simone that Wonder Woman's outfit design had Amazonian roots. During a flashback in Vol. 3, Hippolyta is shown issuing orders to have a garment created for Diana, taking inspiration from the skies on the night Diana was born; a red hunter's moon and a field of stars against deep blue, and the eagle breastplate being a symbol of Athena's avian representations.[volume & issue needed]
As Themyscira's emissary to Man's World, Diana has made it her duty to lead by example, even if the differences between her birthplace and new home sometimes present hurdles for her to jump. She has come to represent the possibility and potential of life without war, hate or violence, and she is a beacon of hope to all who find themselves in need. She stands as an equal among the most powerful Super Heroes, with a sense of purpose to protect the world from injustice in all forms.
The Crime Syndicate imprisoned the Justice Leagues inside the Firestorm Matrix which psychologically placed them in situations that depicted their greatest failures. Wonder Woman was placed in a situation where she was forced to do battle against both Amazons and humans for the lives of Superman and Steve Trevor. Martian Manhunter and Stargirl attempted to break her out but Wonder Woman ignored them.
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Hermes attacked Wonder Woman there, refusing to simply give up the child, but during their battle, War ripped the baby from Demeter's womb and disappeared. Unable to let a grave wound such as that go unattended, Diana saw to Demeter first, and the goddess warned that War could not be trusted. Worriedly, Diana and Orion returned to Manhattan to find that War had returned the baby to Zola. At last, the baby and his mother were reunited - and Orion would not have to look any further for the child he needed to kill.
Chris Pine was cast as Steve Trevor, a character he described as a "rogue-ish, cynical realist who's seen the awful brutish nature of modern civilization" and added that he is a "worldly guy, a charming guy". He signed a multi-picture deal. Lucy Davis' performance as Etta Candy is the first live-action cinematic portrayal of the character. As well, Elena Anaya's performance as Doctor Poison is the cinematic debut of that character. Nicole Kidman was in negotiations for the role of Queen Hippolyta, but was forced to drop out due to scheduling conflicts with Big Little Lies.