^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
Wonder Woman (vol. 1) #105 revealed that Diana was formed from clay by the Queen of the Amazons, given life and power by four of the Greek and Roman gods (otherwise known as the Olympian deities) as gifts, corresponding to her renowned epithet: "Beautiful as Aphrodite, wise as Athena, swifter than Hermes, and stronger than Hercules", making her the strongest of the Amazons. Wonder Woman's Amazon training gave her limited telepathy, profound scientific knowledge, and the ability to speak every language – even caveman and Martian languages.
Wonder Woman gets a little jealous with Supergirl's arrival, believing she is trying to catch everyone's attention. When she realized that Supergirl is actually a better superhero because she looks up to Wonder Woman, they became friends and Wonder Woman helps to train Supergirl. She is among the heroes to battle against Granny Goodness and the Female Furies. She is voiced by Grey Griffin.
In her false memories, the Amazons traditionally procreated by raping and then murdering sailors who happened too close to their island. Hippolyta was barren, and legend told that Diana was born of her mother's strong desire for a child, a lump of clay brought to life in the form of a girl; the perfect Amazon, as she was born of no man. The truth, though, was that Hippolyta had had an affair with Zeus, and Diana's real parentage was hidden in order to protect the Queen and her daughter from the wrath of Zeus' notoriously jealous wife Hera. Unbeknownst to Diana, her mother also gave birth to her twin, a brother named Jason.
Wonder Woman's outfit has varied over time, although almost all of her outfit incarnations have retained some form of chestplate, subligaculum, tiara, bracelets, and her signature five-pointed star symbols. When Wonder Woman was first introduced, she wore a heavily patriotic skirt and red top which incorporated an American eagle and elements of the United States flag, reflecting the comic's origins during World War II. Later artists introduced what would become Wonder Woman's classic ensemble, adding an armored plate to her top whose design recalls a letter W and revealing blue short shorts, whose precise length varied from artist to artist. Other artists have experimented with different looks for Wonder Woman over the years, including an all-white mod jumpsuit, a biker outfit, a variation of her mainstream depiction featuring leather pants and a jacket, and a number of armoured battlesuits. Contemporary artists have attempted to emphasise Wonder Woman's traditional outfit as a red armored top with a blue gladiator skirt.
Wonder Woman experienced significant changes from the late 1950s through the 1960s during the Silver Age of Comic Books. Harry G. Peter was replaced by Ross Andru and Mike Esposito in issue #98 (May 1958), and the character was revamped as were other characters in the Silver Age. In Diana's new origin story (issue #105), it is revealed that her powers are gifts from the gods. Receiving the blessing of each deity in her crib, Diana is destined to become as "beautiful as Aphrodite, wise as Athena, stronger than Hercules, and swifter than Mercury". Further changes included the removal of all World War II references from Wonder Woman's origin, the changing of Hippolyta's hair color to blonde, Wonder Woman's new ability to glide on air currents, and the introduction of the rule that Paradise Island would be destroyed if a man ever set foot on it.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors. Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.