The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman.[155] According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week.[155] They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman.[155] Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans.[155] In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots.[156] The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.[156]
Marston was an outspoken feminist, swinger, and firm believer in the superiority of women.[26] He described bondage and submission as a "respectable and noble practice". Marston wrote in a weakness for Wonder Woman, which was attached to a fictional stipulation that he dubbed "Aphrodite's Law", that made the chaining of her "Bracelets of Submission" together by a man take away her Amazonian super strength.[27][28][29]
Demeter, the goddess of agriculture and fertility, blessed Diana with strength drawn from the Earth spirit Gaea, making her one of the physically strongest heroes in the DC Universe and the strongest female hero in the DC Universe. This strength has allowed her to easily overwhelm Superman and Supergirl. She has also held her own against Darkseid. Her strength has no measurable limits and she can break the Chronus Scepter, which is universal in its destructive power. However, now Diana is the daughter of Zeus, king of the Greek Gods, so it is unclear as to how much of her power and strength is a direct result of her divine heritage.[180] Her connection to the earth allows her to heal at an accelerated rate so long as she is in contact with the planet. However, as mentioned earlier, now that she is a demigoddess, it has been suggested that she heals extremely quickly also due to her divine heritage. In rare cases where she has been gravely injured, Diana showed the ability to physically merge with the earth, causing whatever injuries or poisons to be expelled from her body; such an act is considered sacred, and can only be used in extreme cases.[181]
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors.[37] Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.[37]
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