The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman grossed $412.6 million in the United States and Canada and $409.3 million in other territories for a worldwide total of $821.8 million, against an estimated production budget of $120–150 million. Estimates for the number the film needed to surpass internationally in order to cover its production and promotional costs and break even ranged from $300 million to $460 million. Deadline Hollywood calculated the net profit of the film to be $252.9 million, when factoring together all expenses and revenues, making it the 6th most profitable release of 2017.
Starting in Wonder Woman vol. 2 #51, the Amazons, who had revealed their presence to the world in Wonder Woman vol. 2 #50, are blamed for a series of murders and for the theft of various artifacts. The Amazons are then taken into custody, Queen Hippolyta is nowhere to be found and Steve Trevor is forced by General Yedziniak to attack Themyscira. These events lead to the "War of the Gods" occurring. The culprit of the murders, thefts and the framing of the Amazons is revealed to be the witch Circe, who "kills" Diana by reverting her form back into the clay she was born from. Later, Wonder Woman is brought back to life and together with Donna Troy, battles Circe and ultimately defeats her. Circe would later return by unknown means.
Athena immediately set Diana on a quest into Hades' realm to free the god Hermes. She descended beneath Doom's Doorway with Wonder Girl (Cassandra Sandsmark) and Ferdinand the Minotaur and was confronted by Zeus' alliance. Ironically, she might not have succeeded but for the machinations of her constant nemesis, Ares. Ares acted as a double agent and gained Zeus' trust, but when the opportunity arose, he killed his uncle Hades and assumed control of the Underworld. Diana then used Hermes' caduceus to revive him. Back on Olympus, Zeus asked for Athena's forgiveness, which she granted. Athena then also restored Diana's sight, but bound it to her own.
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.
Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
Wonder Woman is the most popular female comic-book superhero of all time. Aside from Superman and Batman, no other comic-book character has lasted as long. Generations of girls have carried their sandwiches to school in Wonder Woman lunchboxes. Like every other superhero, Wonder Woman has a secret identity. Unlike every other superhero, she also has a secret history.
Voiced by Keri Russell. A movie based on the storyline written by George Perez, Gods and Mortals. This movie shows Wonder Woman's origins and how she decided to operate outside of Themyscira. Long time ago, there was a war between Ares and Hippolyta, and Hippolyta had the advantage, and was about to kill Ares, but then Hera told her not to kill Ares, but the deed, done by Ares, would not go unnoticed. From there on the Amazons got their own Island, by a request from Hippolyta, where they kept Ares a prisoner. Years further, Hippolyta wished for a child, and she made a child out of clay praying for the gods to make it a child. The next morning she wakes up and sees that a little child is in front of her. She was named Diana.
She has also become romantically involved with Superman, which has stirred some controversy in the fan community. One criticism is that her comic mythology is/will be supplanted by Superman's, and she will be relegated to the role of supporting character in his mythos. However, Wonder Woman's popularity and the sales of her solo book run contrary to this theory. Currently she is under the creative team of Meredith and David Finch. Their story arc has mainly focused on Diana's humanity and how she deals with multiple relationships and responsibilities. She is shown as a character with great hardships in juggling her many "hats" as queen of the Amazons, Justice League Member, and God of War. There has been some dissension on Paradise Island and there is a plan to over throw Diana as queen. Donna Troy has been introduced into the New 52 universe as a being made from Hippolyta's clay remains and from an unknown Amazon. She is magically made to be Diana's counter. In upcoming solicitations it is said Donna was specifically made to have her strengths be Diana's weaknesses, whatever that might mean is still unknown. Her relationship with Superman has been focused more on the Superman/Wonder Woman title and most recently it has shown the trust they have for one another and the compassion and leadership skills Diana wields. She is shown to pick saving helpless humans over helping Superman who is under a magic spell. It is later revealed however, that before she went to save the humans, she placed her lasso of truth on Superman, which broke the spell he was under.
Wonder Woman has been featured in various media from radio to television and film, and appears in merchandise sold around the world, such as apparel, toys, dolls, jewelry, and video games. Shannon Farnon, Susan Eisenberg, Maggie Q, Lucy Lawless, Keri Russell, Michelle Monaghan, Rosario Dawson, Cobie Smulders, and Halsey among others, have provided the character's voice for animated adaptations. Wonder Woman has been depicted in both film and television by Cathy Lee Crosby, Lynda Carter, and in the DC Extended Universe films by Gal Gadot.
Trudging on, Hades expects their presence and tries sending spirits in order to stall and attack Diana and Hermes. Successfully defeating them, they wonder through a forest and find a cabin resembling Zola's farm house. Zola pops out and happily hugs Wonder Woman. Hades at that moment makes his grand entrance and frees them. Though, just before they escape, Hades beckons Wonder Woman to look behind, and shoots her with Eros pistols. She urges Hermes and Zola to leave while she is left at the mercy of Hades who wants her to be his bride. Here, she is preparing to wed Hades when she gives Diana her lasso, saying that if he truly loves him, she will confess it due to the properties of the lasso. She says yes, but will not go on with the wedding as it is more or less forced and not real love. She escapes his clutches and shoots him as a means of payback for shooting her.
Wonder Woman did not keep her identity a secret, and initially did not consider herself a superheroine. Indeed, her character was wide-eyed and naive, innocent and without guile. Diana spoke only Themyscirian, a variation of ancient Greek, and had to learn English when she arrived in the United States. Fortunately, Diana soon met Julia Kapatelis, a scholar in Greek culture, and her daughter Vanessa Kapatelis who helped the Amazon princess adjust to the world of men. However, for all her apparent naiveté, Diana was a trained warrior, and had no compunction against using deadly force when called for. For example, she felled the god Deimos in battle and felt completely justified under the circumstances. Through Pérez's tenure on the book, Diana confronted war, injustice, inequality, death and conflicts involving the Olympian Gods.
The storyline "The Circle" was focused on the revelation of a failed assassination attempt on Diana when she was a baby, by four rogue Amazons. These Amazons – Myrto, Charis, Philomela and Alkyone, collectively referred to as The Circle – were Hippolyta's personal guards and were extremely loyal and devoted to her. However, when Hippolyta decided to raise a daughter, The Circle was horrified and considered the baby ill-fate, one who would ruin their entire race. Thus, after Diana was sculpted out of clay and brought to life, The Circle decided to assassinate the baby. Their attempt was foiled however, and the four Amazons were imprisoned. After years, the Circle escaped their prisons with the help of Captain Nazi, and decided to accomplish their previously failed mission and kill Diana. Diana defeated Myrto, Charis, Philomela and then approached Alkyone, who runs off and succumbs to her death by falling into the ocean. The other three Amazons return to their prisons.
In late 2013, Zack Snyder cast Gal Gadot in the role of Wonder Woman for the 2016 film, Batman v Superman: Dawn of Justice over Élodie Yung and Olga Kurylenko. Some fans initially reacted to this choice by criticizing Gadot's appearance. Snyder would later comment on his decision to cast Gadot, stating that he tested a "bunch of actresses, as you can imagine. But the thing with Gal is that she's strong, she's beautiful, and she's a kind person, which is interesting, but fierce at the same time. It's that combination of being fierce but kind at the same time that we were looking for. Gadot described Diana as having "the heart of a human so she can be emotional, she's curious, she's compassionate, she loves people. And then she has the powers of a goddess. She's all for good, she fights for good." She also said that Diana has "many strengths and powers, but at the end of the day she's a woman with a lot of emotional intelligence". As to how her character is different from her appearance in Batman v Superman: Dawn of Justice, Gadot said "We go back 100 years to when she's more naive", further explaining, "She's this young idealist. She's pure. Very different to the experienced, super-confident, grown-up woman you've seen". Gadot underwent a diet and training regimen, practiced different martial arts and gained 17 pounds of muscle for the role. Gadot was previously offered a different role (as a villain) in Man of Steel, which she declined because she was pregnant at the time; this allowed her to later be cast as Wonder Woman in the film's follow-up. Gadot signed a three-picture deal. She was paid a base salary of $300,000 for the film itself.
In 1972, just months after the groundbreaking US Supreme Court decision Roe v. Wade, science fiction author Samuel R. Delany had planned a story for Ms. that culminated in a plainsclothes Wonder Woman protecting an abortion clinic. However, Steinem disapproved of Wonder Woman being out of costume, and the controversial story line never happened.