During the 25 bi-monthly issues of the "new" Wonder Woman, the writing team changed four times. Consequently, the stories display abrupt shifts in setting, theme, and tone. The revised series attracted writers not normally associated with comic books, most notably science fiction author Samuel R. Delany, who wrote Wonder Woman #202–203 (October and December 1972).
The modern age of the character can be tied to the reboot of the character following Crisis on Infinite Earths. In this the character became defined by the vision of George Perez in a way which the entire concept of the character was defined by his direction. As opposed to the past where the character would get retold origins which would try to make her more contemporary, now she got one which tied her much more strongly to the stories of the ancient gods. For the first time Diana enters Man’s World not knowing how to speak English already, and is forced to master the language on her own. In this period she also became much more closely related with modern female issues, and this was usually through her circle of friends – Julia and Vanessa Kapatelis and Mindi Mayer. Such issues as the cultural need for women to be attractive and thin, suicide and the sensationalization of the media as it pertains to women were all addressed. This version of the character also reimagined Steve Trevor as a father figure for Diana as opposed to a romantic counterpart. After Perez’s run on the character, she was taken over for a time by William Messner Loebs, who recast her again in somewhat more traditional superhero stories, though in this case she still explored a different aspect of humanity. After a long space voyage, when she returned home she was forced to work at a fast food restaurant to pay her bills and made friends with a number of people in her “civilian identity.” This built up to the revelation of betrayal of her mother, and of Artemis taking over as Wonder Woman for a short time, but this was soon reversed. The following writer was John Byrne, who when he was writing Superman in the post-Crisis on Infinite Earths DC universe, had hinted at a relationship between Diana and Superman. This was explored occasionally under his run, but it is probably best known for the death of Diana, and the assumption of her duties by Hippolyta. She was soon returned to life (as she had never really died, instead having been deified). This period also introduced Cassandra Sandsmark, who would go on to become Wonder Girl at a later point. The remainder of this second series is best remembered for by the writing of Jimenez and Rucka, both of whom helped define the character. The latter during the lead-in of events to Infinite Crisis had Diana fighting Superman who was being controlled by Maxwell Lord. Battered after their battle, Diana has managed to stop Superman by using her lasso of truth on Lord, and the only option which she is given to stopping him is to kill him, and realizing this is the case, she does so. This created a controversy both within comics and in the real world, as both fans and characters alike debated the morality of this decision. In comics this also led to strained relations between her and Superman and her and Batman and with the addition of the events of Identity Crisis, helped to lead to the breakup of the Justice League of America at a crucial point right before the main events of Infinite Crisis were about to begin.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Wonder Woman’s powers are a result of the blessings she received from the gods (or presumably in the modern version by her divine ancestry), but originally came from her "brain energy" training. Her abilities in large part come from her upbringing in the martial society of the Amazons. She is one of the most powerful superheroes in the DC universe.
Veronica Cale employed the toxicologist Colonel Poison, who led Team Poison, a team that attempted to capture Diana and Steve. In order to protect Diana in her vulnerable state, Steve had her admitted to a mental hospital in London. Team Poison continued to pursue Steve, Barbara and Commander Etta Candy, however. Barbara, who had been a member of Godwatch when she was Cheetah, decided to speak to Veronica herself. Cale and Doctor Cyber showed Barbara footage of Team Poison, who were about to kill her friends, and Barbara agreed to become Cheetah again in exchange for Veronica calling off the team and sparing their lives.
“As to the ‘advanced femininity,’ what are the activities in comic books which women ‘indulge in on an equal footing with men’? They do not work. They are not homemakers. They do not bring up a family. Mother-love is entirely absent. Even when Wonder Woman adopts a girl there are Lesbian overtones,” he said. At the Senate hearings, Bender testified, too. If anything in American popular culture was bad for girls, she said, it wasn’t Wonder Woman; it was Walt Disney. “The mothers are always killed or sent to the insane asylums in Walt Disney movies,” she said. This argument fell on deaf ears.
^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."