Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
^ Lyons, Charles. "Suffering Sappho! A Look at the Creator & Creation of Wonder Woman". Comic Book Resources. Archived from the original on January 19, 2013. Retrieved August 23, 2006. In October 1940, the popular women's magazine "Family Circle" published an interview with Marston entitled "Don't Laugh at the Comics," in which the psychologist discussed the unfulfilled potential of the medium.
The Golden, Silver, and Bronze Age portrayals of Wonder Woman showed her using a silent and invisible plane that could be controlled by mental command and fly at speeds up to 3,000 mph (4,800 km/h). Its appearance has varied over time; originally it had a propeller, while later it was drawn as a jet aircraft resembling a stealth aircraft.
“Of course I wouldn’t expect Miss Roubicek to understand all this,” Marston wrote Gaines. “After all I have devoted my entire life to working out psychological principles. Miss R. has been in comics only 6 months or so, hasn’t she? And never in psychology.” But “the secret of woman’s allure,” he told Gaines, is that “women enjoy submission—being bound.”
This superhero era led by Kanigher didn’t last long though. The character was mired in the story lines from the golden age and especially her attachment to Steve Trevor. At the same time across the DC lineup characters were being revitalized with a new focus on science fiction. The silver age at DC is often attributed to having been started by the appearance of the re-imagined Flash in Showcase #4 in 1956. This led to a number of DC characters being reinvented such as Green Lantern and Hawkman. The difference with Wonder Woman though is that the character had managed to stay continually published since the golden age and did not get a science fiction retelling in the 1950s and 1960s. This left the character somewhat stilled mired in the past and eventually it was decided that something would be done to break her free of it. When the decision was made though it was decided that she would not have a science fiction background as it would break too much from her background as an Amazon, but that she would be slightly re-imagined as a martial arts based character, more along the lines of Batman. This would allow her to keep her somewhat unique background story, while also being more contemporary and popular. A much stronger emphasis was also placed on her appearance, as her somewhat drab civilian clothes and costume from the golden era were replaced with contemporary fashions of the time. In addition she opened a fashion boutique in trendy Greenwhich Village. This has led some to describe this era of the character as the “Mod Girl Wonder Woman.” While this version of the character did not prove to be consistently popular over the course of her brief run, it did leave some lasting impact on the character once she returned to her usual appearance. Following this she sought out more ambitious careers, for instance as a translator for the United Nations, or as a NASA astronaut and eventually moved back to Army Intelligence where she eventually got promoted to major. Also this period provided the opportunity to sever her from a dependence on Steve Trevor for her stories and her stories for the first time in her publication history became much more in line with what is considered typical of the super hero medium. The introduction of the multiverse made it such that there became two Wonder Womans, the modern version on Earth 1, and the golden age version on Earth 2. For a short time her appearances in her own comic were those of Earth 2 until the contemporary Angle Man accidentally visited her and subsequently the series was returned to modern day. The stories continued much like this for the remainder of the silver age until the end of the first Wonder Woman series with the events of Crisis on Infinite Earths. To provide closure to the character which was destined for a reboot, Steve Trevor returned and following the defense of Paradise Island from Shadow Demons, the two were finally married, though in continuity this lasted less than an issue.
With the decision to relaunch the DC Universe into the new 52, this was done by the Flashpoint story arc, where the Reverse Flash has modified the past with a vastly different modern DC Universe having resulted. In this universe Diana leads a dystopian society of Amazons that have taken over England after a battle between the Amazons and the Atlanteans led by Aquaman.
The chief chemist associated with General Ludendorff who specializes in chemistry and poisons. On her role, Anaya said, "Well, it was a small role in this big ensemble, but it is an important character in the story. I'm going to be a big nightmare" for Wonder Woman and Steve Trevor. Describing her character, Anaya said, "Dr. Maru loves rage and enjoys people's pain. She's creating terrible weapons, and her purpose in life is to kill as many people as possible, and provoke as much pain as possible". She researched World War I and Fritz Haber, the scientist who created mustard gas, to prepare for the role. On the character's facial scars, Anaya stated, "I went to Patty Jenkins and asked, 'What happened to her?' And she said, 'She did it on purpose.' I was like, 'What? Patty, you're going further than I ever imagined.' She said, 'She wants to provoke painful suffering, so she tested her own gas on her own face. She wanted to know how deep this form of her gas would go, so she put it on her own face.' You can see half of her face is completely gone. This is the sadistic side of Dr. Maru". She also stated her character "is quite the opposite to the lead role of this movie, one of the strongest characters ever of DC comics, Wonder Woman. I can tell you that Doctor Poison is someone with a capacity to provoke so much pain." On Dr. Maru's relationship with General Ludendorff, Anaya said, "I think that they have a relationship based on loyalty. Ludendorff is a very tormented General that lacks self-confidence. That's why, in part, he takes these drugs that Dr. Poison gives him. They are from different worlds, but they complement each other".
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.