The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman and Hermes briefly returned to Themyscira so that Diana could pay her respects to her petrified mother. When they got back to her apartment, they found Hera crying and mourning the days when she used to be a goddess. As Diana comforted her, she realized she would need help in finding Zola and Zeke. Wonder Woman went to the Taiga, Siberia, where she asked Artemis for her help. Artemis agreed, on the condition that she and Diana have a rematch. Knowing they are in Artemis' realm, Diana threw the fight in Artemis' favor.
John Byrne's run included a period in which Diana's mother Hippolyta served as Wonder Woman, having traveled back to the 1940s, while Diana ascended to Mount Olympus as the Goddess of Truth after being killed in issue #124. In addition, Wonder Woman's Amazon ally Nubia was re-introduced as Nu'Bia, scripted by a different author. Byrne posited that Hippolyta had been the Golden Age Wonder Woman. Byrne restored the series' status quo in his last issue.
^ "Superhero Makeovers: Wonder Woman, part two". The Screamsheet. Archived from the original on January 7, 2012. Retrieved February 10, 2011. Desperate to save her daughter, she claimed that Diana had failed in her role as an ambassador to Man's World and called for a do-over on the contest that had determined Diana fit to carry the Wonder Woman mantle in the first place.
While Superman watched out for Zod, Diana visited the deserted Themyscira to speak to her mother, still a clay statue. In her absence, a demon from Tartarus had escaped from its prison and roamed free on the island. Wonder Woman destroyed the creature and sealed the gates to Tartarus with her lasso. Leaving the island, she received word from Batman that Superman was engaging Zod and Faora in battle. Reaching Superman’s side, Wonder Woman steadily overwhelmed Faora until Zod threatened Superman’s life. Wonder Woman was forced to let the criminals go.
In this new continuity, Wonder Woman's origin is significantly changed and she is no longer a clay figure brought to life by the magic of the gods. Instead, she is the natural-born daughter of Hippolyta and Zeus. The earlier origin story was revealed by Hippolyta to be a ruse thought up by the Amazons, to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.
During World War II, a plane piloted by Major Steve Trevor crashes near Paradise Island, the secret hidden island home of the mighty and eternally young Amazons. He is rescued by Princess Diana, who learns of the war against the Nazis. The Amazons decide to send one of their own to help fight in this crisis. Although forbidden to participate in the selection process, Diana joins secretly and wins the right and responsibility to go. Taking the still unconscious Major to safety, she joins him as Yeoman Diana Prince. Furthermore, when the forces of evil threaten the nation, Diana would spin to transform into Wonder Wonder, armed with a magic belt giving her tremendous strength, bracelets that can stop any bullet, a tiara that can be thrown as a returning weapon and a unbreakable magic lasso that can force anyone to tell the truth. After WW II, she returned to the Island, only to encounter Steve Trevor Jr., agent for IADC, thirty years later. Seeing the amazing coincidence as a sign, she ... Written by Kenneth Chisholm
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.