The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
John is a long-time pop culture fan, comics historian, and blogger. He is currently the Editor-in-Chief at Comics Nexus. Prior to being EIC he has produced several column series including DEMYTHIFY, NEAR MINT MEMORIES and the ONE FAN'S TRIALS at the Nexus plus a stint at Bleeding Cool producing the COMICS REALISM column. As BabosScribe, John is active on his twitter account, his facebook page and welcomes any and all feedback. Bring it on!
After the departure of Thomas in 1983, Dan Mishkin took over the writing. Mishkin and Colan reintroduced the character Circe to the rogues gallery of Wonder Woman's adversaries. Don Heck replaced Colan as artist as of issue #306 (Aug. 1983) but sales of the title continued to decline. Shortly after Mishkin's departure in 1985 – including a three-issue run by Mindy Newell and a never-published revamp by Steve Gerber – the series ended with issue #329 (February 1986). Written by Gerry Conway, the final issue depicted Wonder Woman's marriage to Steve Trevor.
Fans of modern day comic book characters would have some difficulty relating to characters from the early golden age, and Wonder Woman is no exception. In her first appearance in the comics, she has obviously fulfilled the role of an icon for readers, but so too did her secret identity, Diana Prince. The character was created in a time when different cultural and societal norms existed in North America.
Now a mod boutique owner, the powerless Diana Prince acquired a Chinese mentor named I Ching. Under I Ching's guidance, Diana learned martial arts and weapons skills, and engaged in adventures that encompassed a variety of genres, from espionage to mythology. During this time she fought villains such as Catwoman, Doctor Cyber, the hippie gang Them!, and the campy witch Morgana.
“Closeup, full length figure of WW. Do some careful chaining here—Mars’s men are experts! Put a metal collar on WW with a chain running off from the panel, as though she were chained in the line of prisoners. Have her hands clasped together at her breast with double bands on her wrists, her Amazon bracelets and another set. Between these runs a short chain, about the length of a handcuff chain—this is what compels her to clasp her hands together. Then put another, heavier, larger chain between her wrist bands which hangs in a long loop to just above her knees. At her ankles show a pair of arms and hands, coming from out of the panel, clasping about her ankles. This whole panel will lose its point and spoil the story unless these chains are drawn exactly as described here.”
Gaines forwarded Jacobs’ letter to Marston, with a note: “This is one of the things I’ve been afraid of.” Something had to be done. He therefore enclosed, for Marston’s use, a memo written by Roubicek containing a “list of methods which can be used to keep women confined or enclosed without the use of chains. Each one of these can be varied in many ways—enabling us, as I told you in our conference last week, to cut down the use of chains by at least 50 to 75% without at all interfering with the excitement of the story or the sales of the books.”
The last issue of Wonder Woman saw very little of the Amazon. Instead, we watched her brother, Jason, launch an attack against the Dark Gods. He first tries to take on the Gods, named Karnell, Savage Fire, the Mob God, and the God with No Name. They quickly defeat him, but Jason gets the backup of Supergirl and the Justice League for round 2. The Dark Gods, however, aren’t pushovers and promptly defeat the heroes thanks to their leader, King Best. Before all seems lost, Diana returns just as King Best takes form and begins his path of destruction. Will Wonder Woman and Jason be able to contain this madness?
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Wonder Woman did not keep her identity a secret, and initially did not consider herself a superheroine. Indeed, her character was wide-eyed and naive, innocent and without guile. Diana spoke only Themyscirian, a variation of ancient Greek, and had to learn English when she arrived in the United States. Fortunately, Diana soon met Julia Kapatelis, a scholar in Greek culture, and her daughter Vanessa Kapatelis who helped the Amazon princess adjust to the world of men. However, for all her apparent naiveté, Diana was a trained warrior, and had no compunction against using deadly force when called for. For example, she felled the god Deimos in battle and felt completely justified under the circumstances. Through Pérez's tenure on the book, Diana confronted war, injustice, inequality, death and conflicts involving the Olympian Gods.
In the Golden Age, Wonder Woman adhered to an Amazon code of helping any in need, even misogynistic people, and never accepting a reward for saving someone; while conversely, the modern version of the character has been shown to perform lethal and fatal actions when left with no other alternative, exemplified in the killing of Maxwell Lord in order to save Superman's life.
Following the 1985 Crisis on Infinite Earths series, George Pérez, Len Wein, and Greg Potter rewrote the character's origin story, depicting Wonder Woman as an emissary and ambassador from Themyscira to Patriarch's World, charged with the mission of bringing peace to the outside world. Pérez incorporated a variety of deities and concepts from Greek mythology in Wonder Woman's stories and origin. His rendition of the character acted as the foundation for the modern Wonder Woman stories, as he expanded upon the widely accepted origin of Diana being birthed out of clay. The relaunch was a critical and commercial success.
Hermes Action Comics #267 (August 1960) Hermes is the Messenger of the Gods, and the God of Thievery, Speed, Travel, and Commerce who is based on the god of the same name. Post-Crisis, Hermes was one of Wonder Woman's earliest allies. He was eventually killed by Circe during the War of the Gods, but Wonder Woman freed him much later from Tartarus. In the New 52, the bird-like Hermes was a close ally to Wonder Woman and aided in protecting Zeke, the reincarnation of Zeus. Post-Rebirth, Hermes took the form of a tortoise and aided Wonder Woman alongside several other gods.