Wonder Woman grossed $412.6 million in the United States and Canada and $409.3 million in other territories for a worldwide total of $821.8 million, against an estimated production budget of $120–150 million. Estimates for the number the film needed to surpass internationally in order to cover its production and promotional costs and break even ranged from $300 million to $460 million. Deadline Hollywood calculated the net profit of the film to be $252.9 million, when factoring together all expenses and revenues, making it the 6th most profitable release of 2017.
Following Crisis on Infinite Earths, Wonder Woman was rebooted in 1987, by writer Greg Potter, who previously created the Jemm, Son of Saturn series for DC, was hired to rework the character. He spent several months working with editor Janice Race on new concepts, before being joined by writer/artist George Pérez. Inspired by John Byrne and Frank Miller's work on refashioning Superman and Batman, Pérez came in as the plotter and penciler of Wonder Woman. Potter dropped out of writing the series after issue #2, and Pérez became the sole plotter. Initially, Len Wein replaced Potter but Pérez took on the scripting as of issue #18. Mindy Newell would return to the title as scripter with issue #36 (November 1989). Pérez produced 62 issues of the rebooted title. His relaunch of the character was a critical and sales success.
Wonder Woman was taken to Zamaron where the Star Sapphires informed her that a Dark God had taken hold there, too. Diana fought the newly-emerged Karnell, Dark God of Love, who informed Diana that he and his brethren had come from the Dark Multiverse, which the Justice League had recently encountered. When Diana wore the Tenth Metal during the climax of the Justice League's battle with Barbatos, Diana had wished for the gods' return. Though she had meant the Gods of Olympus, the Dark Multiverse's gods were chosen instead, and thus she had unintentionally caused their invasion. Together with the Star Sapphire Corps, Wonder Woman was able to defeat Karnell, who retreated back to Earth. Wonder Woman left the Corps and returned home. In her absence, Jason had united with the Justice League and fought the Dark Gods, who had plunged Earth into chaos. Suddenly, the Dark Gods disappeared, only for them to return with Jason at their side. Jason fought Wonder Woman, but after he led her away from the Dark Gods, he revealed that he was using his armor to channel the power of Dolos, God of Deception, and was in fact deceiving the Dark Gods. Using the wisdom of Athena, Jason developed a plan to convince the Dark Gods to retreat back to their reality. He offered himself, along with the power of the Greek Pantheon, in exchange for the Dark Gods leaving Earth. The Dark Gods accepted the proposal and Diana tearfully said goodbye to her brother, who was taken with them to the Dark Multiverse. The planet was saved and its people returned to normal, but Diana was distraught over the loss of her brother.
Wonder Woman experienced significant changes from the late 1950s through the 1960s during the Silver Age of Comic Books. Harry G. Peter was replaced by Ross Andru and Mike Esposito in issue #98 (May 1958), and the character was revamped as were other characters in the Silver Age. In Diana's new origin story (issue #105), it is revealed that her powers are gifts from the gods. Receiving the blessing of each deity in her crib, Diana is destined to become as "beautiful as Aphrodite, wise as Athena, stronger than Hercules, and swifter than Mercury". Further changes included the removal of all World War II references from Wonder Woman's origin, the changing of Hippolyta's hair color to blonde, Wonder Woman's new ability to glide on air currents, and the introduction of the rule that Paradise Island would be destroyed if a man ever set foot on it.
Development for a live action Wonder Woman feature film began in 1996, with Ivan Reitman attached as producer and possible director. In 1999 the project became attached to Jon Cohen, who adapted Wonder Woman for producer Joel Silver, with the hope that Sandra Bullock would star. By 2001, Todd Alcott was hired to write the screenplay, with Silver Pictures backing the project. At that time, performers such as Mariah Carey and Catherine Zeta-Jones were also rumored to be possible candidates for the role of Wonder Woman. Leonard Goldberg focused on Bullock who said that she was approached for the role. Lucy Lawless, the star of Xena: Warrior Princess, was also under consideration, though she stated that she would have been more interested if Wonder Woman was portrayed as a "flawed hero". The screenplay went through various drafts written by Alcott, Cohen, Becky Johnston, and Philip Levens, and by August 2003, Levens had been replaced by screenwriter Laeta Kalogridis.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
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Magic (Formerly): When she was a child, Diana was marked by the goddess Hecate and bestowed with a fraction of her magical ability. This power lay dormant until it was activated by the Upside-Down Man. Zatanna remarked that Wonder Woman's magical power was unlike anything she had ever seen or felt, and Diana possessed at least enough power to cast out the Upside-Down Man, an immensely powerful demon, from the world. After the Justice League Dark defeated Hecate, the Witchmarked's power was taken from them and absorbed by Circe.
At the time of her debut, Wonder Woman sported a red top with a golden eagle emblem, a white belt, blue star-spangled culottes, and red and golden go-go boots. She originally wore a skirt; however according to Elizabeth Martson, "It was too hard to draw and would have been over her head most of the time." This outfit was entirely based on the American flag, because Wonder Woman was purely an American icon as she debuted during World War II. Later in 1942, Wonder Woman's outfit received a slight change – the culottes were converted entirely into skin-tight shorts and she wore sandals. While earlier most of her back was exposed, during the imposition of the Comics Code Authority in the mid-1950s, Wonder Woman's outfit was rectified to make her back substantially covered, in order to comply with the Authority's rule of minimum exposure. During Mike Sekowsky's run in the late 1960s, Diana surrendered her powers and started using her own skills to fight crime. She wore a series of jumpsuits as her attire; the most popular of these was a white one.
Wonder Woman’s costume has come under heavy criticism throughout the years. Many find that as an example of a character that is supposed to represent female empowerment that by wearing a costume which reveals a gratuitous amount of skin that the character is being contradictory. Numerous attempts have been made to make her costume more realistic, however in terms of the character’s history there are few problems with it. Despite that it offers little protection, Wonder Woman does not require very much protection, either from harm or from the elements. The costume is also sometimes criticized for its symbolism closely related to American themes, that despite the fact that she is meant to be an emissary of peace to the whole planet, that her costume looks very American This is explained as one of the motivations for her role in Man’s World world. The costume is a breastplate inspired by the colors and symbols of a downed World War II airplane being flown by Steve Trevor’s mother . As an American pilot, it is therefore not surprising that stars (on the lower part of her breastplate) and stripes (one her boots) are evident parts of the design. In the summer of 2011 it was announced that DC Comics would reboot its entire lineup and create the new 52. Debate immediately surfaced as the head creative force behind the reboot (Jim Lee) decided that all female characters should be drawn with "pants" or full leg covering as part of their costume. This was in line with the redrawn Wonder Woman after issue #600 in volume 3. However, as the summer progressed images began to appear with Diana in a costume which appeared to be a synthesis of her traditional one and the reimagined one. With the actual reboot this is the costume that was decided on, essentially with the breastplate in the general shape of the traditional costume, and the theme being more in line with the redesign of the previous year. She additionally has added aspects of her uniform which didn't exist before such as a braided armband.