The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman.[155] According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week.[155] They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman.[155] Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans.[155] In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots.[156] The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.[156]
After taking Despero to the authorities, Wonder Woman and Superman came across the mysterious Pandora, someone Wonder Woman was familiar with. She believed Superman could use her box to trap the evil she unleashed in ancient times; but when Superman touched it, he was overwhelmed by its power. While Pandora took the box and left, the two heroes received news that a new superhuman, Shazam, was entering the borders of Kahndaq. Their confrontation with Shazam turned violent until the rest of the Justice League and the Justice League of America intervened to defuse the situation. Suddenly, Dr. Light lost control of his powers and began absorbing Superman's solar energy, unleashing an energy beam at Wonder Woman. In a fit of anger, Superman killed Dr. Light with his heat vision, an action that caused a fight between the two Leagues.[65]
The Golden, Silver, and Bronze Age portrayals of Wonder Woman showed her using a silent and invisible plane that could be controlled by mental command[211] and fly at speeds up to 3,000 mph (4,800 km/h).[212] Its appearance has varied over time; originally it had a propeller, while later it was drawn as a jet aircraft resembling a stealth aircraft.[213]
In her debut in All Star Comics #8, Diana was a member of a tribe of women called the Amazons, native to Paradise Island – a secluded island set in the middle of a vast ocean. Captain Steve Trevor's plane crashes on the island and he is found alive but unconscious by Diana and fellow Amazon, and friend, Mala. Diana has him nursed back to health and falls in love with him. A competition is held amongst all the Amazons by Diana's mother, the Queen of the Amazons Hippolyta, in order to determine who is the most worthy of all the women; Hippolyta charges the winner with the responsibility of delivering Captain Steve Trevor back to Man's World and to fight for justice. Hippolyta forbids Diana from entering the competition, but she takes part nonetheless, wearing a mask to conceal her identity. She wins the competition and reveals herself, surprising Hippolyta, who ultimately accepts, and must give in to, Diana's wish to go to Man's World. She then is awarded a special uniform made by her mother for her new role as Wonder Woman and safely returns Steve Trevor to his home country.[86][87]
As a result of the New 52 in 2011, the entire line of DC characters was relaunched, incorporating properties belonging to the company's imprints: Wildstorm, Milestone, and Vertigo. As such, elements of this character's history have been altered in some way from the previous incarnation's. For a complete list of all versions of this character, see our disambiguation page.
Following the Rebirth retcon, the "Year One" storyline explains that while put in a cell after coming to Man's World, Diana was visited by the Greek gods in animal form. Each gave her powers that would reveal themselves when she needed them to. She first displays strength when she accidentally rips the bars off her cell door when visited by Steve Trevor, Etta Candy, and Barbara Ann Minerva. Later on a trip to the mall, she discovers super speed, great durability, and the power of flight while fighting off a terrorist attack.
I remember when I read in the news that Wonder Woman had been cast and my heart sank ... I'm sure we wouldn't have made the same choice. And then I started paying attention to her, and watching her and looking at her and it was just unbelievable. Frankly, I think they did a better job than I could have because I don't know that I would have scoured the earth as hard to find her ... They were looking for all the same things I would have looked for—all the values that Wonder Woman stands for exuding from someone in an honest way, and boy did they find it ... She shares every quality with Wonder Woman and that's no joke. It's one of those rare things. You need someone who can appear to be Wonder Woman on screen ... Every once in a while, there's superhero casting that transcends, because that person is so authentic to the character that it becomes identified with them, like Lynda Carter or Christopher Reeve.
^ Sanderson, Peter (September–October 1981). "Thomas/Colan Premiere Wonder Woman's New Look". Comics Feature. New Media Publishing (12/13): 23. The hotly-debated new Wonder Woman uniform will be bestowed on the Amazon Princess in her first adventure written and drawn by her new creative team: Roy Thomas and Gene Colan...This story will appear as an insert in DC Comics Presents #41.

This version was conceived of as a prequel to the first live-action, theatrical appearance of Wonder Woman, in the 2016 film, Batman v Superman: Dawn of Justice,[96] placing Wonder Woman in the 1910s and World War I (a decision which differs from her comic book origins as a supporter of the Allies during World War II).[97] As for story development, Jenkins credits the stories by the character's creator William Moulton Marston in the 1940s and George Perez's seminal stories in the 1980s in which he modernized the character.[98] In addition, it follows some aspects of DC Comics' origin changes in The New 52 reboot, where Diana is the daughter of Zeus.[12][99] Jenkins cited Richard Donner's Superman as an inspiration.[100]


It was the fall of 1985...I walked into editor Janice Race's office to find out about the fate of Diana Prince. I was curious to learn who was going to draw her. Superman had [John] Byrne and [Jerry] Ordway, Batman had [Frank] Miller and [Alan] Davis (and later [David] Mazzucchelli). Wonder Woman had...No one. A writer, Greg Potter, had been selected but no established artist wanted to handle the new series. After exhaustive searches, it seemed Wonder Woman would have to be assigned to an unknown...I thought of John Byrne and Superman. What a giant coup for DC. A top talent and fan-fave on their premier character..."Janice" I heard myself say "What if I took on Wonder Woman for the first six months – just to get her out of the starting gate?"
One of the events that led to Infinite Crisis was of Wonder Woman killing the villain Maxwell Lord in Wonder Woman (vol. 2) #219.[114] Maxwell Lord was mind-controlling Superman, who as a result was near to killing Batman. Wonder Woman tried to stop Superman, Lord (who was unable to mind control her) made Superman see her as his enemy Doomsday trying to kill Lois Lane. Superman then attacked Wonder Woman, and a vicious battle ensued. Buying herself time by slicing Superman's throat with her tiara, Wonder Woman caught Lord in her Lasso of Truth and demanded to know how to stop his control over Superman. As the lasso forced the wearer to speak only the truth, Lord told her that the only way to stop him was to kill him. Left with no choice, Wonder Woman snapped Lord's neck and ended his control over Superman.[114] Unknown to her, the entire scene was broadcast live around every channel in the world by Brother Eye. The viewers were not aware of the entire situation, and saw only Wonder Woman murdering a Justice League associate. Wonder Woman's actions put her at odds with Batman and Superman, as they saw Wonder Woman as a cold-blooded killer, despite the fact that she saved their lives.[115]
Writer Eric Luke next joined the comic and depicted Diana as often questioning her mission in Man's World, and most primarily her reason for existing. His most memorable contributions to the title was having Diana separate herself from humanity by residing in a floating palace called the Wonder Dome, and for a godly battle between the Titan Cronus and the various religious pantheons of the world. Phil Jimenez, worked on the title beginning with issue #164 (January 2001),[42] and produced a run which has been likened to Pérez's, particularly since his art bears a resemblance to Pérez's. Jimenez's run showed Wonder Woman as a diplomat, scientist, and activist who worked to help women across the globe become more self-sufficient. Jimenez also added many visual elements found in the Wonder Woman television series. One of Jimenez's story arcs is "The Witch and the Warrior", in which Circe turns New York City's men into beasts, women against men, and lovers against lovers.[43][44][45]
In August 2010 (issue #600), J. Michael Straczynski took over the series' writing duties and introduced Wonder Woman to an alternate timeline created by the Gods in which Paradise Island had been destroyed and the Amazons scattered around the world.[42] In this timeline, Diana is an orphan raised in New York. The entire world has forgotten Wonder Woman's existence and the main story of this run was of Diana trying to restore reality even though she does not properly remember it herself. A trio of Death Goddesses called The Morrigan acted as the main enemy of Wonder Woman.[43][44] In this run, Wonder Woman wears a new costume designed by Jim Lee.[45] Straczynski determined the plot and continued writing duties until Wonder Woman #605; writer Phil Hester then continued his run, which ultimately concluded in Wonder Woman #614.[46]
Though Diana was able to admit honestly that she did love Hades, she escaped her bonds anyway, explaining that she could still love him and refuse his proposal. Angrily, Hades sent all of the forces of Hell to kill her, but she and her friends were rescued by Strife. Confronted by her fiancé again, Diana explained that she had not lied. Wonder Woman has the capacity to love everyone - a concept that could never be understood by one incapable of love, such as he. The realization that he was loved unconditionally disgusted Hades so much that he sent them all away. Before leaving, Hephaestus gifted Hades with a mirror, and shot him with Eros' pistols, allowing, at least, for Hades to love himself.[23]

Wonder Woman has been the subject of a discussion regarding the appearance and representation of female power in general, and of female action heroes in particular[225] since her initial 1941 appearance in Sensation Comics,[225] as she was created to document "the growth in the power of women", while wearing "a golden tiara, a red bustier, blue underpants and knee-high, red leather boots."[226] She was blacklisted a year later in 1942 in the "Publications Disapproved for Youth" because, the group behind the list argued, she was "not sufficiently dressed".[226][227]
Wonder Woman appears as one of the lead characters in the Justice League title written by Geoff Johns and drawn by Jim Lee that was launched in 2011 as part of The New 52.[152] In August 2012, she and Superman shared a kiss in Justice League Vol 2 #12, which has since developed into a romantic relationship.[153][154][155] DC launched a Superman/Wonder Woman series that debuted in late 2013, which focuses both the threats they face together, and on their romance as a "Power Couple".[156][157]
In her debut in All Star Comics #8, Diana was a member of a tribe of women called the Amazons, native to Paradise Island – a secluded island set in the middle of a vast ocean. Captain Steve Trevor's plane crashes on the island and he is found alive but unconscious by Diana and fellow Amazon, and friend, Mala. Diana has him nursed back to health and falls in love with him. A competition is held amongst all the Amazons by Diana's mother, the Queen of the Amazons Hippolyta, in order to determine who is the most worthy of all the women; Hippolyta charges the winner with the responsibility of delivering Captain Steve Trevor back to Man's World and to fight for justice. Hippolyta forbids Diana from entering the competition, but she takes part nonetheless, wearing a mask to conceal her identity. She wins the competition and reveals herself, surprising Hippolyta, who ultimately accepts, and must give in to, Diana's wish to go to Man's World. She then is awarded a special uniform made by her mother for her new role as Wonder Woman and safely returns Steve Trevor to his home country.[86][87]
Preparing to get Zola back from Hades, Wonder Woman and her male companions sought out Eros in Italy. She hoped that he could lead them to Hephaestus, who might have been able to arm them appropriately for battle with the ruler of Hell. He lead them to Mount Etna, where the blacksmith agreed to arm them. As retribution for his aid, though, Hades sent a monster to kill them all, which had to be dispatched by Diana.[20] Afterwards, Hephaestus armed Diana with new weapons, insisting that she take Eros' guns of love with her to Hell.
Meanwhile, the New God Orion had learned that a great danger was to be found on Earth in the form of the child of a god. He sought out his old friend Milan for help. Nearby, Diana and Lennox decided to seek Milan by themselves, leaving Zola and Hera to bicker with one another in the meantime. They found him in the old subway system with Orion. Though their encounter began violently, Lennox managed to explain that they had accounted for six of the seven children of Zeus.[28] Orion believed that one of those seven was the child that he had been sent to kill. Lennox and Diana concluded that he was referring to Zola's kidnapped son, and so they convinced Milan to search through the ether until he located the boy in the arms of Demeter.[29] When they all returned to Manhattan to find Zola and Hera in a bar with War, Diana managed to convince her uncle to lead her to Demeter's domain.[30]
Superman begged his fellow heroes to arrest him, and while he was taken to the A.R.G.U.S. facilities, Diana expressed disapproval at Steve’s secret Justice League. Wonder Woman travelled to the Temple of Hephaestus and demanded Hephaestus tell her about what the box really was. Hephaestus answered that the box was not created by the Gods of Olympus and the truth was a mystery even to them. Wonder Woman decided to seek help from the Justice League Dark.[66] Suddenly, the three Justice Leagues converged at the House of Mystery, where the heroes were divided, one side led by Wonder Woman, the other by Batman. Zatanna, having taken Wonder Woman’s side, teleported the group away.[67] Wonder Woman’s group tracked Pandora’s box to Lex Luthor’s prison cell, where Pandora was offering the box to Luthor. Wonder Woman grabbed the box but was overwhelmed by its power.[68]
Later, in London, Diana talked with Hessia about what being Queen really meant. Hessia told her the changes she was trying to impose were hard, and it might take a long time for the Amazons to accept them. Wonder Woman was called by the Justice League to look for the survivors of another missing village. As part of the operation, Superman explored the interior of a volcano until he was attacked by insects and lost contact with the League.[52] Wonder Woman and Batman were next to enter the volcano and found Superman safe and sound. Exploring the volcano further, the heroes found the missing villagers dead and their remains encased in cocoons by one of the volcano’s insectoid denizens. Wonder Woman almost killed one of these creatures, until the League intervened and took the creature to the Watchtower for medical attention. Upon returning to Paradise Island, Diana spoke to the spirit of Hippolyta. Comforting her daughter, Hippolyta motivated Diana into accepting her duty as God of War. Diana also learnt that relations between Amazons and the Sons of Themyscira had gone sour and the Amazons had created Donna Troy from magical clay, an Amazon who sought to replace Diana as Queen.[53]
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors.[37] Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.[37]
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