Although she has traditionally paired with either Steve Trevor or no one as a main romantic lead, and Superman with either Lois Lane or Lana Lang, there has often been the hint of a romance between the two characters. This began in the 1960 in the series Superman's Girlfriend, Lois Lane which was equal parts romance and action themed. In order to drive along the romance, the theme often came up of Lois Lane believing that Superman really loved Wonder Woman (though this was mostly for the purposes of a case.) In later years the same ideas perpetuated though most in imaginary stories or alternate tellings of the future. Following Crisis on Infinite Earths the characters were briefly linked romantically in Action Comics #600 which was written by John Byrne. Subsequently the characters' interest in one another was generally portrayed as a strong friendship (this occurred under different writers, primarily Messner-Loebs and Rucka.) Following the reboot of the DC universe into the new 52 the characters once again showed a romantic interest in one another. They found common ground in the isolation which their power give them and shared a kiss in Justice League #12 in 2012. It was later on revealed by Geoff Johns that their relationship wouldn't last for long and will end badly.
Fans of modern day comic book characters would have some difficulty relating to characters from the early golden age, and Wonder Woman is no exception. In her first appearance in the comics, she has obviously fulfilled the role of an icon for readers, but so too did her secret identity, Diana Prince. The character was created in a time when different cultural and societal norms existed in North America.
^ Sanderson, Peter (September–October 1981). "Thomas/Colan Premiere Wonder Woman's New Look". Comics Feature. New Media Publishing (12/13): 23. The hotly-debated new Wonder Woman uniform will be bestowed on the Amazon Princess in her first adventure written and drawn by her new creative team: Roy Thomas and Gene Colan...This story will appear as an insert in DC Comics Presents #41.
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."