The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
A few decades later, second-wave feminist Gloria Steinem's Ms. Magazine debuted in 1972 with an image of Wonder Woman on the cover. Historian Tim Hanley suggests that this move shifted "the focus away from female superiority to sisterhood and equality, essentially making her a mascot of the women's movement". This perception shifted over the years, as demonstrated in December 2016 when the United Nations decided to drop the title of "honorary ambassador for the empowerment of women and girls" which it had given to the comic book character Wonder Woman a few months prior, in a ceremony attended by the actors who had portrayed her (Lynda Carter and Gal Gadot). The title was eliminated in response to a petition signed by 44,000 people which argued that Wonder Woman undermines female empowerment due to her costume, described as a "shimmery, thigh-baring bodysuit with an American flag motif and knee-high boots". The petition stated that "it is alarming that the United Nations would consider using a character with an overtly sexualised image at a time when the headline news in United States and the world is the objectification of women and girls". Wonder Woman director Patty Jenkins responded to both the petition and to the U.N.'s decision by stating that she thinks "that that's sexist. I think it's sexist to say you can't have both. I have to ask myself what I would apply to any other superhero".
The sister of Hippolyta, general of the Amazonian army, Diana's aunt and mentor. On being cast for the film, Wright said, "It's two-fold because when Patty Jenkins called me, the director, it was a three-minute long conversation. She said, 'I'm doing a movie about Wonder Woman. Do you want to be her trainer?' And I was like, 'Yes. Of course.' And the general of the Amazonian army. That was pretty cool." Describing her character mentoring and training Diana to be a warrior, Wright said, "It's a sixth sense that it is coming and I think that's also in the mythological story behind Antiope and Queen Hippolyta. They know it's coming and it's her duty as the aunt to her young niece to make sure she is the fiercest warrior of all time." On the Amazons fighting style, Wright said, "It's hand combat. Yes, swords and knives and arrows, but the precision that they have, right, as these warrior women; it's so nice to see that disparity between what we had in the day of just raw fighting materials and the guns and how easy that is in comparison." The message of the film, Wright stated, "is not just female empowerment. It's about love and justice. That's what the film's about. And what a great message to spread to our little ones." Commenting about training for the film, Wright said, "The most empowering was to get into that physical shape. So we were doing horseback riding training, weight training, martial arts, and 2,000 to 3,000 calories a day".
Warner Bros. is now pushing back the release date of Wonder Woman 1984 by seven months. It was originally slated to drop Nov. 1, 2019, but it will now premiere June 5, 2020, which falls right in the middle of the summer blockbuster season and just over three years after the first film debuted in theaters. According to Warner Bros. president of domestic distribution Jeff Goldstein, it cited the first film’s successful release during the summer as to why it was making the move. (Wonder Woman was the third highest-grossing film of 2017.)
With Artemis' help, Wonder Woman tracked Zola down to a subway station, where they found a lock of fox fur. Realizing that Zola was with Dionysus, they went to Providence, where Dionysus was currently located. They found Dionysus captured by Cassandra's minion, the Minotaur. When Cassandra's forces were about to depart to Olympus, Wonder Woman ambushed them and hung onto their plane. When the jet arrived to Olympus, the mountain was hit by a massive explosion.
Shortly after coming to the outside world, Diana interrupted a terrorist attack and was named "Wonder Woman" by the press. She continued to use her gifts to fight for peace and justice in Man's World. She later fought who she thought to be Ares, though in truth it was Phobos and Deimos who were disguised as their father. Fearing that she would eventually discover the truth and free Ares from his prison beneath Themyscira, the Gods of Olympus sent Phobos and Deimos to erase all memory of Themyscira from Diana's mind. The twin gods were unable to erase the memory, so instead they later implanted false memories regarding her home to deceive Diana, leading to a completely separate origin story and causing her to hallucinate new adventures. Diana was unaware that her memories had been tampered with, and believed the falsifications until her search for the truth led her to Ares himself years later.
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors. Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
Wonder Woman’s costume has come under heavy criticism throughout the years. Many find that as an example of a character that is supposed to represent female empowerment that by wearing a costume which reveals a gratuitous amount of skin that the character is being contradictory. Numerous attempts have been made to make her costume more realistic, however in terms of the character’s history there are few problems with it. Despite that it offers little protection, Wonder Woman does not require very much protection, either from harm or from the elements. The costume is also sometimes criticized for its symbolism closely related to American themes, that despite the fact that she is meant to be an emissary of peace to the whole planet, that her costume looks very American This is explained as one of the motivations for her role in Man’s World world. The costume is a breastplate inspired by the colors and symbols of a downed World War II airplane being flown by Steve Trevor’s mother . As an American pilot, it is therefore not surprising that stars (on the lower part of her breastplate) and stripes (one her boots) are evident parts of the design. In the summer of 2011 it was announced that DC Comics would reboot its entire lineup and create the new 52. Debate immediately surfaced as the head creative force behind the reboot (Jim Lee) decided that all female characters should be drawn with "pants" or full leg covering as part of their costume. This was in line with the redrawn Wonder Woman after issue #600 in volume 3. However, as the summer progressed images began to appear with Diana in a costume which appeared to be a synthesis of her traditional one and the reimagined one. With the actual reboot this is the costume that was decided on, essentially with the breastplate in the general shape of the traditional costume, and the theme being more in line with the redesign of the previous year. She additionally has added aspects of her uniform which didn't exist before such as a braided armband.
The story then centers on Apollo trying to take over as King of Olympus due to his father Zeus' absence and Wonder Woman's efforts to protect Zola from him, as it is prophesied that one of Zeus' children will be his downfall which Apollo considers to be Zola's child. Wonder Woman receives the power of flight by one of Hermes' feathers piercing her thigh and Zola's baby is stolen by Hermes at the end and given to Demeter. The issue's last page shows a dark and mysterious man rising from the snow, taking a helmet and disappearing. Issues 7–12 are collected in a hardcover titled Wonder Woman Vol. 2: Guts, scheduled for release in January 2013.
Zeus has made a woman called Zola pregnant. Hera, due to this, is furious. She sets out to kill Zola, but Hermes finds her first, only to find out that Zola does not want to come with Hermes. Zola opens the door, and an arrow is shot at her direction; Hermes pushes her away in time, and gives her a key, as assassins sent by Hera and it teleports to Wonder Woman’s apartment, because Hermes enlisted Wonder Woman to protect Zola. Zola gives Wonder Woman the key, and it teleports both Wonder Woman and Zola back to Zola’s house. After Zola finds out that she is pregnant with Zeus, it gets revealed that one of Zeus’ children is going to take his place, by Zeus’ own will. Wonder Woman takes Zola, along with Hermes, to Themiscyra where Diana explains to her Mother, Queen Hippolyta, why she took with herself Zola and Hermes to Themiscyra. Alongside all of this, Hippolyta tells Diana about her true origins; that her real father is Zeus. Diana’s reaction to this isn’t very well, so she decides to abandon Themiscyra. Hera is aware of the fact that Wonder Woman is Zeus’ daughter, and she arrives to Themiscyra, furiously. Wonder Woman realized she did a mistake by leaving her home, so she went back to Themiscyra where she sees that everyone has been turned into snakes by Hera, except for Hippolyta, she was turned into stone. Apollo arrives in a bar searching for War (Ares), and explains to him that Zeus doesn’t even exist from what he’s sources says. Apollo takes this as his chance to become the king of Olympus and the Gods.