Duing the Perez run on the character, there were not as many story arcs either, but they did become more defined. Her entrance into Man’s World was to stop a global nuclear war created by Ares. She also had introduced a modern version of the Cheetah, Circe, Doctor Psycho and Silver Swan. One of the defining story arcs at this time was the Challenge of the Gods, where she discovers the truth about her own past as she journeys into the underworld. In this time as well she was a part of numerous company-wide crossovers including Millennium, Invasion and one focused on herself, the War of the Gods. The latter was Perez’s swansong on the character and with Messner Loebs taking over afterwards the direction of the character changed again somewhat. Under his direction, Diana became involved in battle factions of organized crime in Boston, and faced off against Ares Buchanan and the White Magician. This resulted in Wonder Woman being marooned in space, and returning to uncover the plot. During the events of Zero Hour a slightly different version of her origin is told, and Artemis wins the right to be Wonder Woman in another contest. This ends eventually with Diana battling the White Magician after Artemis has been killed. The John Byrne run equally was without as many defined story arcs except specifically with how her death affected others. This was also incorporated into the company wide Genesis event. Once she returned she faced a new villain known as Devastation who she battled occasionally, and she also took responsibility for Cassandra Sandsmark (who would later become Wonder Girl.) As a prominent character within the DC universe she took part in company-wide crossovers like Our Worlds at War and the Joker’s Last Laugh. When Rucka took over, some of the character's most memorable story arcs occurred, and most famously among them Stoned and the Superman story arc Sacrifice which ended in Wonder Woman #219 with her killing Maxwell Lord.
Carolyn Cocca has stated that Wonder Woman possesses a "duality of character" due to the character possessing both feminine and masculine qualities in her physical abilities and attitude, which Cocca felt made her more appealing to a wide audience. Wonder Woman's first female editor, Karen Berger, claimed that, "Wonder Woman [is] a great role model to young women, but also contains many elements that appeal to males as well. Wonder Woman crosses the gender line.". Berger worked with George Pérez on the new issues of Wonder Woman starting in 1987, and the new Diana "works with friends and allies to teach lessons of peace and equality."
In May 2017, early tracking had Wonder Woman opening with $65–75 million, and possibly as high as $105 million. The film opened Friday, June 2, 2017, across 4,165 theaters and made $38.7 million on its opening day, including $3.7 million in IMAX. It was the biggest single-day gross for a woman-directed film, ahead of the $35.9 million opening Friday of Catherine Hardwicke's Twilight in 2008 and the biggest opening day for a woman-led comic book superhero film, ahead of Ghost in the Shell ($7 million). This included $11 million it made from Thursday previews, also the best start for a film directed by a woman, surpassing Fifty Shades of Grey's $8.6 million which was directed by Sam Taylor-Johnson, and the third-biggest of the year, behind Beauty and the Beast and Guardians of the Galaxy Vol. 2. Of that, $1.5 million came from IMAX screenings.