Cheetah sought revenge upon Veronica Cale for abandoning her, and attempted to murder her, but was stopped by Wonder Woman. Cale refused to transform Cheetah back to her human form, and Cheetah herself decided that she no longer desired to be human. Having left her Lasso of Truth binding Phobos and Deimos, Diana was given it back by the Olympian Gods and reunited with Steve.
With a new decade arriving, DC president Jenette Kahn ordered a revamp in Wonder Woman's appearance. Artist Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, created a stylized "WW" emblem that evoked and replaced the eagle in her bodice and debuted in 1982. The emblem in turn was incorporated by studio letterer Todd Klein onto the monthly title's logo, which lasted for a year and a half before being replaced by a version from Glaser's studio. With sales of the title continuing to decline in 1985 (despite an unpublished revamp that was solicited), the series was canceled and ended in issue #329 (February 1986) written by Gerry Conway, depicting Steve Trevor's marriage to Wonder Woman.
Her tiara's signature star symbol is now an eight pointed starburst. According to designer Lindy Hemming and director Patty Jenkins, every design decision made for Themyscira came down to the same question: "How would I want to live that's badass?" "To me, they shouldn't be dressed in armor like men. It should be different. It should be authentic and real ... and appealing to women." When asked about the decision to give the Amazons heeled sandals, Jenkins explained that they also have flats for fighting, adding "It's total wish-fulfillment ... I, as a woman, want Wonder Woman to be sexy, hot as hell, fight badass, and look great at the same time ... the same way men want Superman to have ridiculously huge pecs and an impractically big body. That makes them feel like the hero they want to be. And my hero, in my head, has really long legs." This corresponds to the original intent by William Moulton Marston, who wanted his character to be alluringly feminine.
William Marston's earliest works were notorious for containing subversive "bondage and sapphic-undertones" subtext. Among Wonder Women's infamous catchphrases, "Suffering Sappho", was a direct reference to lesbianism. Fredric Wertham's Seduction of the Innocent referred to her as the "lesbian counterpart to Batman" (whom he also identified as a homosexual). After Marston's death in 1947, DC Comics downplayed her sexuality and feminist origin. Wonder Women, without Marston's creative direction, become more "traditional" superhero fair; the lesbian relationships and sexual imagery disappeared from the "Wonder Woman" comic, along with Wonder Woman's super powers. During the Comics Code Authority-decades since, Wonder Woman's subversiveness had been gradually stripped away; subsequent comic book writers and artists either didn't know know what do with her or barely hinted at Wonder Woman's erotic legacy. Similar to whitewashing, Wonder Woman's queerness and feminist identity throughout the latter half of the 20th century was never discussed and rendered "invisible" in adaptations in favor of the dominant sexism portrayal of women in comic books.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
A day before Whedon's departure from Wonder Woman, Warner Bros. and Silver Pictures purchased a spec script for the film written by Matthew Jennison and Brent Strickland. Set during World War II, the script impressed executives at Silver Pictures. However, Silver stated that he had purchased the script because he did not want the rights reverting; while stating the script had good ideas, Silver did not want the film to be a period piece. By April 2008, Silver hired Jennison and Strickland to write a new script set in contemporary times that would not depict Wonder Woman's origin, but explore Paradise Island's history.
Wonder Woman’s costume has come under heavy criticism throughout the years. Many find that as an example of a character that is supposed to represent female empowerment that by wearing a costume which reveals a gratuitous amount of skin that the character is being contradictory. Numerous attempts have been made to make her costume more realistic, however in terms of the character’s history there are few problems with it. Despite that it offers little protection, Wonder Woman does not require very much protection, either from harm or from the elements. The costume is also sometimes criticized for its symbolism closely related to American themes, that despite the fact that she is meant to be an emissary of peace to the whole planet, that her costume looks very American This is explained as one of the motivations for her role in Man’s World world. The costume is a breastplate inspired by the colors and symbols of a downed World War II airplane being flown by Steve Trevor’s mother . As an American pilot, it is therefore not surprising that stars (on the lower part of her breastplate) and stripes (one her boots) are evident parts of the design. In the summer of 2011 it was announced that DC Comics would reboot its entire lineup and create the new 52. Debate immediately surfaced as the head creative force behind the reboot (Jim Lee) decided that all female characters should be drawn with "pants" or full leg covering as part of their costume. This was in line with the redrawn Wonder Woman after issue #600 in volume 3. However, as the summer progressed images began to appear with Diana in a costume which appeared to be a synthesis of her traditional one and the reimagined one. With the actual reboot this is the costume that was decided on, essentially with the breastplate in the general shape of the traditional costume, and the theme being more in line with the redesign of the previous year. She additionally has added aspects of her uniform which didn't exist before such as a braided armband.