The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
The chief chemist associated with General Ludendorff who specializes in chemistry and poisons. On her role, Anaya said, "Well, it was a small role in this big ensemble, but it is an important character in the story. I'm going to be a big nightmare" for Wonder Woman and Steve Trevor. Describing her character, Anaya said, "Dr. Maru loves rage and enjoys people's pain. She's creating terrible weapons, and her purpose in life is to kill as many people as possible, and provoke as much pain as possible". She researched World War I and Fritz Haber, the scientist who created mustard gas, to prepare for the role. On the character's facial scars, Anaya stated, "I went to Patty Jenkins and asked, 'What happened to her?' And she said, 'She did it on purpose.' I was like, 'What? Patty, you're going further than I ever imagined.' She said, 'She wants to provoke painful suffering, so she tested her own gas on her own face. She wanted to know how deep this form of her gas would go, so she put it on her own face.' You can see half of her face is completely gone. This is the sadistic side of Dr. Maru". She also stated her character "is quite the opposite to the lead role of this movie, one of the strongest characters ever of DC comics, Wonder Woman. I can tell you that Doctor Poison is someone with a capacity to provoke so much pain." On Dr. Maru's relationship with General Ludendorff, Anaya said, "I think that they have a relationship based on loyalty. Ludendorff is a very tormented General that lacks self-confidence. That's why, in part, he takes these drugs that Dr. Poison gives him. They are from different worlds, but they complement each other".
A stand-alone #0 Issue was released in September which explored Diana's childhood and her tutelage under Ares, the God of War. The issue was narrated in the style of a typical Golden Age comic book and saw Diana in her childhood years. The main plot of the issue was Diana training under Ares as he thought of her being an extraordinary girl with immense potential. The issue ultimately concluded with Diana learning and experiencing the importance of mercy, as she hesitates and refuses to kill the Minotaur- a task given to her by Ares; however, this show of mercy makes her a failure in Ares' eyes.
In order to defeat them, Superman and Wonder Woman collected the magic armor created by Hephaestus and intercepted Zod and Faora while they were building a portal to the Phantom Zone. At first, they defeated Zod and Faora by detonating their armor at point-blank range, but Zod and Faora were revitalized by a beam of sunlight sent by Apollo, which gave the criminals enough strength to beat Superman and Wonder Woman and trap them in an abandoned nuclear reactor. As a last-ditch effort to stop their enemies, Superman and Wonder Woman caused a nuclear explosion, but not before Clark told Diana that he loved her. The explosion trapped Zod and Faora back in the Phantom Zone, and Superman shielded Wonder Woman with his cape. The two heroes barely survived the explosion and Superman took Diana to Hessia, who used a healing crystal to save her.
In the 1910s, Peter was a staff artist at the magazine Judge, where he contributed to its suffrage page called “The Modern Woman,” which ran from 1912 to 1917. More regularly, the art on that page was drawn by another staff artist, a woman named Lou Rogers. Rogers’ suffrage and feminist cartoons very often featured an allegorical woman chained or roped, breaking her bonds. Sanger hired Rogers as art director for the Birth Control Review, a magazine she started in 1917. In 1920, in a book called Woman and the New Race, Sanger argued that woman “had chained herself to her place in society and the family through the maternal functions of her nature, and only chains thus strong could have bound her to her lot as a brood animal.” In 1923, an illustration commissioned by Rogers for the cover of Birth Control Review pictured a weakened and desperate woman, fallen to her knees and chained at the ankle to a ball that reads, “UNWANTED BABIES.” A chained woman inspired the title of Sanger’s 1928 book, Motherhood in Bondage, a compilation of some of the thousands of letters she had received from women begging her for information about birth control; she described the letters as “the confessions of enslaved mothers.”
Hermes Action Comics #267 (August 1960) Hermes is the Messenger of the Gods, and the God of Thievery, Speed, Travel, and Commerce who is based on the god of the same name. Post-Crisis, Hermes was one of Wonder Woman's earliest allies. He was eventually killed by Circe during the War of the Gods, but Wonder Woman freed him much later from Tartarus. In the New 52, the bird-like Hermes was a close ally to Wonder Woman and aided in protecting Zeke, the reincarnation of Zeus. Post-Rebirth, Hermes took the form of a tortoise and aided Wonder Woman alongside several other gods.
The final remaining relics Darkseid needed were being guarded by A.R.G.U.S. at their HQ, so Darkseid decided to use a Boom Tube to transport the building and all its contents to his base in the Amazon Rainforest. The Female Furies retrieved the relics and put them into place while Wonder Woman fought Darkseid. With the relics' power, Darkseid was able to open a portal to Themyscira. As it is impossible for one who has set foot on Themyscira to return after leaving, Diana was unable to follow Grail through the portal. Grail invaded and began transforming the Amazons into creatures resembling Darkseid's Parademons. As Jason had never actually set foot on Themyscira, he followed Grail and met his mother Hippolyta for the first time since his birth. While Jason and Hippolyta fought off the transformed Amazons, Wonder Woman was able to defeat Darkseid through her love for her deceased father, Zeus, and her half-siblings, calling their spirits out of Darkseid's body and destroying him from the inside. The Amazons captured Grail and imprisoned her in the prison beneath Themyscira, alongside Ares, while Darkseid re-emerged somewhere on Earth. Jason was gifted a magical spear from his mother and returned to Earth.
Feminist icon Gloria Steinem, founder of Ms. magazine, was responsible for the return of Wonder Woman's original abilities. Offended that the most famous female superhero had been depowered into a boyfriend-obsessed damsel in distress, Steinem placed Wonder Woman (in costume) on the cover of the first issue of Ms. (1972) – Warner Communications, DC Comics' owner, was an investor – which also contained an appreciative essay about the character. Wonder Woman's powers and traditional costume were restored in issue #204 (January–February 1973).
Gloria Steinem, editor for Ms. magazine and a major supporter of Wonder Woman, stated "... [Marston] had invented Wonder Woman as a heroine for little girls, and also as a conscious alternative to the violence of comic books for boys." Badower described a near-international incident (involving an unnamed Russian general rolling dozens of tanks and munitions through a shady mountain pass) as an outstanding example for standing up to bullies. "She ends up deflecting a bullet back and disarming the general," he says, adding that "she doesn't actually do anything violent in the story. I just think that Wonder Woman is smarter than that."
Nick Pumphrey stated that Wonder Woman stands as a non-violent beacon of hope and inspiration for women and men. Grant Morrison stated "I sat down and I thought, 'I don't want to do this warrior woman thing.' I can understand why they're doing it, I get all that, but that's not what [Wonder Woman creator] William Marston wanted, that's not what he wanted at all! His original concept for Wonder Woman was an answer to comics that he thought were filled with images of blood-curdling masculinity, and you see the latest shots of Gal Gadot in the costume, and it's all sword and shield and her snarling at the camera. Marston's Diana was a doctor, a healer, a scientist."
Not long after this, Athena sensed a dark destiny for the gods amidst the cosmic mechanations of Alexander Luthor Jr.. In the crisis created by his chaos, Diana was forced to kill Maxwell Lord, and incurred the ire of the world's public. The U.S. government responded by mobilizing against Themyscira, and Diana realized that as long as she was a target, the Amazons would never be safe. Diana prayed to the gods to take the Amazons to safety, but got more than she bargained for. On Olympus, she pleaded against Athena's decision to remove the gods from Earth's affairs. Regardless, the gods departed, leaving Diana bereft of family and faith.
of the Gods" under Themyscira and beyond Doom's Doorway. Diana not only succeeds in the challenge, but also rescues Heracles, who had been there for the past three thousand years suffering eternal punishment with the help of Hippolyta, who had followed her daughter. Diana also meets the spirit of Diana Trevor, Steve Trevor's mother (after whom she has been named) who had
Centuries ago, an argument between Aphrodite and Ares led to the creation of the Amazons, who have been guided and protected by the goddesses ever since. Ares' recent schemes to destroy the Amazons and his fellow gods led to an Amazon champion being chosen. This champion was the Princess Diana, daughter of Queen Hippolyta, whom Hermes escorted to Man's World. There she was called Wonder Woman. Hephaestus forged Wonder Woman's golden Lasso of Truth from the girdle of the earth-goddess Gaea, and her silver bracelets which he formed from the splintered Aegis of Zeus. While the Olympian gods were her patrons, other gods were her foes. Ares and his progeny, Deimos and Phobos, quickly set about challenging the princess in her quest. Phobos created the creature Decay from the "heart of the Gorgon," which Diana quickly dispatched. Meanwhile, Deimos recruited humans on opposing sides, inciting them to war.
An American pilot and the love interest of Diana. On his role for the film, Pine said, "I am an American pilot who's a spy. It's like a boy's dream: You're either a spy or a fighter pilot. The first thing I wanted to be was a fighter pilot a long time ago. I wanted to be Goose [from Top Gun]". As to how his mortal character would interact with an Amazon, Pine stated, "When I first read the script, it had elements of Romancing the Stone, kind of a very classic fish out of water. Two people that don't really bond well at first and they're butting heads and just fun, witty banter". When speaking about meeting the director and being cast, Pine said, "Patty is a pretty incredible human being. When we first met about the part of Steve, she sat across from me and essentially acted out the entire film over the course of a two-hour lunch. She was so specific, so articulate, and so ardent. I would've said yes just for Patty alone." Pine went through a workout regimen for the film, commenting, "I got in incredible shape for this film" but also joking "I was also wearing about 75 pounds of clothing. What I realized is that I made a major mistake, I got in great shape and they just put clothes over all my hard work."
It was later retconned by Gail Simone that Wonder Woman's outfit design had Amazonian roots. During a flashback in Vol. 3, Hippolyta is shown issuing orders to have a garment created for Diana, taking inspiration from the skies on the night Diana was born; a red hunter's moon and a field of stars against deep blue, and the eagle breastplate being a symbol of Athena's avian representations.[volume & issue needed]