The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman.[155] According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week.[155] They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman.[155] Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans.[155] In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots.[156] The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.[156]

Wonder Woman appears in the first three issues of the Ame-Comi comic run. She is depicted as a young warrior eager to prove herself in battle, but when she goes against her mothers words it results in a punishment of sorts. Diana is made into an ambassador of peace to the world outside of Themyscira, which she is reluctant to perform. At a U.N. Assembly where she announces Themyscira's intention for peace she is attack by Cheetah, who is quickly defeated. This depiction of Diana is that of a younger amazon who is depicted in a more arrogant and aggressive manner.
Now a mod boutique owner, the powerless Diana Prince acquired a Chinese mentor named I Ching. Under I Ching's guidance, Diana learned martial arts and weapons skills, and engaged in adventures that encompassed a variety of genres, from espionage to mythology. During this time she fought villains such as Catwoman, Doctor Cyber, the hippie gang Them!, and the campy witch Morgana.[9]
Gloria Steinem also liked the film, stating that she felt it made the "Amazon origin story clear; [Wonder Woman] was stopping war, not perpetuating it." Steinem also noted that she knew "some women were disappointed by all the makeup, but I may be desperate—I was just happy that the Amazons had wild hair!" Her only complaint lay in the choice to eliminate the World War II setting as the Wonder Woman comic book developed in response to existing comics that were "so sadistic and racist that there was a congressional hearing on the subject".[249] Steinem also gave Hillary Clinton the first Wonder Woman Award in October 2017 during the Women's Media Center's "Speaking Truth to Power Awards" (an organization created by Steinem, Jane Fonda, and Robin Morgan). Upon receiving the award, Clinton noted that she had seen Jenkins's Wonder Woman film and that she "loved the outfit". She also said that as her granddaughter was "really keen" on Wonder Woman, Clinton "thought maybe I could borrow something from her for the night. It didn't quite work for me, but I will say that this award means a lot to me because as a little girl, and then as a young woman, and then as a slightly older woman, I always wondered when Wonder Woman would have her time, and now that has happened."[250] Clinton had previously praised Jenkins's film, in a public August 2017 message, stating that "it was just as inspirational as I'd suspected a movie about a strong, powerful woman in a fight to save the world from international disaster would be."[251][252][253]
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman.[155] According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week.[155] They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman.[155] Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans.[155] In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots.[156] The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.[156]

Ares told Diana that he had been imprisoned by the other Gods of Olympus and bound in chains that were secured by Aphrodite through the power of her love. He also told her that years ago, Phobos and Deimos had implanted false memories of Themyscira into her mind, and these had caused her to imagine aspects of her past that had never happened in reality. Meanwhile, Phobos and Deimos entered Themyscira and battled with the Amazons. Diana knew what she had to do, and called Ares to unite her with Phobos and Deimos. He teleported them to her, and using her Lasso of Truth, Wonder Woman bound them through the power of her unconditional love for them, as Aphrodite had done to Ares. With the twin gods defeated, Diana attempted to leave Ares' prison along with Veronica and Izzy, however Izzy's essence had been attached to the realm and could not return to Earth. Izzy was forced to either live out the rest of her days in the prison or live in Themyscira as an Amazon for eternity. She chose the latter and Veronica said goodbye to her daughter. Diana was briefly reunited with her mother, for the first time since she left the island.[8]
In this new continuity, Wonder Woman's origin is significantly changed and she is no longer a clay figure brought to life by the magic of the gods. Instead, she is the natural-born daughter of Hippolyta and Zeus. The earlier origin story was revealed by Hippolyta to be a ruse thought up by the Amazons, to protect Diana from the wrath of Hera, who is known for hunting and killing several illegitimate offspring of Zeus.[62]
“As to the ‘advanced femininity,’ what are the activities in comic books which women ‘indulge in on an equal footing with men’? They do not work. They are not homemakers. They do not bring up a family. Mother-love is entirely absent. Even when Wonder Woman adopts a girl there are Lesbian overtones,” he said. At the Senate hearings, Bender testified, too. If anything in American popular culture was bad for girls, she said, it wasn’t Wonder Woman; it was Walt Disney. “The mothers are always killed or sent to the insane asylums in Walt Disney movies,” she said. This argument fell on deaf ears.
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