Until DC's New 52 relaunch, there were a few other aspects of the origin story that remained consistent. Her mother, Hippolyta, created her out of clay, and the Greek gods bestowed her with life. She grew up among the Amazons who taught her the skills of a warrior as well as the lessons of peace and love. When Steve Trevor, an American pilot, crash landed on Paradise Island, the Amazons had a contest to determine who should receive the honor and responsibility to take him back to Man’s World and serve as the champion emissary of all the Amazons represent.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
Wonder Woman has been featured in various media from radio to television and film, and appears in merchandise sold around the world, such as apparel, toys, dolls, jewelry, and video games. Shannon Farnon, Susan Eisenberg, Maggie Q, Lucy Lawless, Keri Russell, Michelle Monaghan, Rosario Dawson, Cobie Smulders, and Halsey among others, have provided the character's voice for animated adaptations. Wonder Woman has been depicted in both film and television by Cathy Lee Crosby, Lynda Carter, and in the DC Extended Universe films by Gal Gadot.
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors. Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.