Wonder Woman breathed new life into Warner Bros.’ DC franchise, delivering an epic and entertaining origin story that showed the power of having strong women on the big screen—and behind the scenes. On June 1, Patty Jenkins and longtime DC Comics writer Geoff Johns both posted a black image that read “WW84” as their header images. The cryptic image may suggest that the film takes place in 1984 (after Jenkins previously said it would take place during the ’80s) or that it has the year 1984 in the film title.
The events of Crisis on Infinite Earths greatly changed and altered the history of the DC Universe. Wonder Woman's history and origin were considerably revamped by the event. Wonder Woman was now an emissary and ambassador from Themyscira (the new name for Paradise Island) to Patriarch's World, charged with the mission of bringing peace to the outside world. Various deities and concepts from Greek mythology were blended and incorporated into Wonder Woman's stories and origin. Diana was formed out of clay of the shores of Themyscira by Hippolyta, who wished for a child; the clay figure was then brought to life by the Greek deities. The Gods then blessed and granted her unique powers and abilities – beauty from Aphrodite, strength from Demeter, wisdom from Athena, speed and flight from Hermes, Eyes of the Hunter and unity with beasts from Artemis and sisterhood with fire and the ability to discern the truth from Hestia. Due to the reboot, Diana's operating methods were made distinctive from Superman and Batman's with her willingness to use deadly force when she judges it necessary. In addition, her previous history and her marriage to Steve Trevor were erased. Trevor was introduced as a man much older than Diana who would later on marry Etta Candy. Instead, Perez created Julia and Vanessa Kapatelis, a Greek-American scholar and her teenage daughter whom Diana would live with when she was in Man's world and would be major supporting characters in the series for years.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Hermes attacked Wonder Woman there, refusing to simply give up the child, but during their battle, War ripped the baby from Demeter's womb and disappeared. Unable to let a grave wound such as that go unattended, Diana saw to Demeter first, and the goddess warned that War could not be trusted. Worriedly, Diana and Orion returned to Manhattan to find that War had returned the baby to Zola. At last, the baby and his mother were reunited - and Orion would not have to look any further for the child he needed to kill.
The storyline "The Circle" was focused on the revelation of a failed assassination attempt on Diana when she was a baby, by four rogue Amazons. These Amazons – Myrto, Charis, Philomela and Alkyone, collectively referred to as The Circle – were Hippolyta's personal guards and were extremely loyal and devoted to her. However, when Hippolyta decided to raise a daughter, The Circle was horrified and considered the baby ill-fate, one who would ruin their entire race. Thus, after Diana was sculpted out of clay and brought to life, The Circle decided to assassinate the baby. Their attempt was foiled however, and the four Amazons were imprisoned. After years, the Circle escaped their prisons with the help of Captain Nazi, and decided to accomplish their previously failed mission and kill Diana. Diana defeated Myrto, Charis, Philomela and then approached Alkyone, who runs off and succumbs to her death by falling into the ocean. The other three Amazons return to their prisons.
“As to the ‘advanced femininity,’ what are the activities in comic books which women ‘indulge in on an equal footing with men’? They do not work. They are not homemakers. They do not bring up a family. Mother-love is entirely absent. Even when Wonder Woman adopts a girl there are Lesbian overtones,” he said. At the Senate hearings, Bender testified, too. If anything in American popular culture was bad for girls, she said, it wasn’t Wonder Woman; it was Walt Disney. “The mothers are always killed or sent to the insane asylums in Walt Disney movies,” she said. This argument fell on deaf ears.