To defend himself against critics, Gaines, in 1940, hired Marston as a consultant. “‘Doc’ Marston has long been an advocate of the right type of comic magazines,” he explained. Marston held three degrees from Harvard, including a PhD in psychology. He led what he called “an experimental life.” He’d been a lawyer, a scientist and a professor. He is generally credited with inventing the lie detector test: He was obsessed with uncovering other people’s secrets. He’d been a consulting psychologist for Universal Pictures. He’d written screenplays, a novel and dozens of magazine articles. Gaines had read about Marston in an article in Family Circle magazine. In the summer of 1940, Olive Richard, a staff writer for the magazine, visited Marston at his house in Rye, New York, to ask him for his expert opinion about comics.
In the preview in DC Comics Presents #41 (January 1982), writer Roy Thomas and penciler Gene Colan provided Wonder Woman with a stylized "WW" emblem on her bodice, replacing the traditional eagle. The "WW" emblem, unlike the eagle, could be protected as a trademark and therefore had greater merchandising potential. Wonder Woman #288 (February 1982) premiered the new costume and an altered cover banner incorporating the "WW" emblem. The new emblem was the creation of Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, and the cover banner was originally made by studio letterer Todd Klein, which lasted for a year and a half before being replaced by a version from Glaser's studio. Dann Thomas co-wrote Wonder Woman #300 (Feb. 1983) and, as Roy Thomas noted in 1999 "became the first woman ever to receive scripting credit on the world's foremost super-heroine."
In 2016, DC Comics once again relaunched all of its publications as part of the "DC Rebirth" continuity reboot, and the new fifth volume of Wonder Woman was released bi-monthly with writer Greg Rucka. This fifth volume of Wonder Woman is part of the "DC Universe", the current continuity established after Rebirth. Initially, the new series does not use a regular storyline that exists between each issue; instead two separate storylines share the book, with an installment of one story published every other issue, and those of the other storyline published in between those. This practice began with the storyline "The Lies" for the odd numbered issues, and "Year One" for the even numbered issues. The new storyline as presented in these issues effectively retcons the events from the previous New 52 series. "The Lies" storyline reveals that a number of events from the previous Wonder Woman series in which Diana was made the Queen of the Amazons and the God of War, was in fact all an illusion created by a mysterious villain, and she had never once been back to Themyscira ever since she left, nor is she capable of returning there. The "Year One" story is presented as an all-new origin story for Diana, which reveals how she received her powers from the Olympian Gods, which was intended to bring her back to her classical DC roots. Wonder Woman appears in DC Rebirth with a revised look, which includes a red cape and light armor fittings. Along with her lasso and bracelets, she now regularly utilizes her sword and shield. Wonder Woman: Rebirth artist Liam Sharp described the new armor as a utilitarian piece which allows her to move more freely. Starting from Issue 26, the series returned to a regular storyline between each issue.
Her level of super strength (as granted to her by Demeter) is comparable to that of the Earth itself (as this is where she derives her powers). She is on the same strength level with the strongest other DC’s characters including Superman and Captain Marvel. Thus, she is capable of lifting/carrying thousands of tons with minimal effort. It is generally accepted that she is a notch below Superman. Wonder Woman was even able to take on Powergirl in a hand to hand fight while trying to free her from mind-control. Wonder Woman and Captain Marvel were an even match when they fought. On one occasion she even used her massive strength to move the Earth (though this was under duress and aided by Superman and the Martian Manhunter.) With the launch of the new 52 Wonder Woman showed a new strength level while fighting a God, she removes her bracelets and goes into a "berzerker rage" of power, which originally allegorical to a person losing control to their destructive Ego. We then find out that Wonder Woman's bracelets are what protects her opponents from her intense power. Wonder Woman had a quick match with Supergirl where we found out that they are close in strength, Wonder Woman over powered Supergirl with her bracelets still on.
Centuries ago, an argument between Aphrodite and Ares led to the creation of the Amazons, who have been guided and protected by the goddesses ever since. Ares' recent schemes to destroy the Amazons and his fellow gods led to an Amazon champion being chosen. This champion was the Princess Diana, daughter of Queen Hippolyta, whom Hermes escorted to Man's World. There she was called Wonder Woman. Hephaestus forged Wonder Woman's golden Lasso of Truth from the girdle of the earth-goddess Gaea, and her silver bracelets which he formed from the splintered Aegis of Zeus. While the Olympian gods were her patrons, other gods were her foes. Ares and his progeny, Deimos and Phobos, quickly set about challenging the princess in her quest. Phobos created the creature Decay from the "heart of the Gorgon," which Diana quickly dispatched. Meanwhile, Deimos recruited humans on opposing sides, inciting them to war.
Now a mod boutique owner, the powerless Diana Prince acquired a Chinese mentor named I Ching. Under I Ching's guidance, Diana learned martial arts and weapons skills, and engaged in adventures that encompassed a variety of genres, from espionage to mythology. During this time she fought villains such as Catwoman, Doctor Cyber, the hippie gang Them!, and the campy witch Morgana.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Wonder Woman and Hermes briefly returned to Themyscira so that Diana could pay her respects to her petrified mother. When they got back to her apartment, they found Hera crying and mourning the days when she used to be a goddess. As Diana comforted her, she realized she would need help in finding Zola and Zeke. Wonder Woman went to the Taiga, Siberia, where she asked Artemis for her help. Artemis agreed, on the condition that she and Diana have a rematch. Knowing they are in Artemis' realm, Diana threw the fight in Artemis' favor.
The Lasso of Truth forces people to tell the truth. It was forged by Hephaestus from the Golden Girdle of Gaea that Antiope had once worn. It is able to restore people's lost memories get rid of illusions or cause illusions to those it holds and heal the holder's body cure insanity and protect people who are in close proximity to it from magical attacks. In the golden age version the lasso could also take on a rigid form and hold people aloft from a great distance away. During these eras, the lasso also forced those who were bound by it to act as the holder demanded. This trait also affected Wonder Woman. A non-combat application of the lasso is that it can be used to change Diana's clothes as long as those clothes are "in the right frequency" as the lasso. Although this was a plot device used more often in the golden and silver age in has been used on occasion in modern comics as for instance one time Diana transformed into a Miss America costume. The lasso is essentially indestructible, and can be offensively used in combat to incapacitate, and even attacking their souls.
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^ Greenberger p. 175: "Journalist and feminist Gloria Steinem...was tapped in 1970 to write the introduction to Wonder Woman, a hardcover collection of older stories. Steinem later went on to edit Ms. Magazine, with the first issue published in 1972, featuring the Amazon Princess on its cover. In both publications, the heroine's powerless condition during the 1970s was pilloried. A feminist backlash began to grow, demanding that Wonder Woman regain the powers and costume that put her on a par with the Man of Steel."
As one of the longest continually published comic book characters, Wonder Woman’s history has undergone some changes over the years, though a few elements remain consistent in all of her depictions. She is the princess of the Amazons, a race of women who live free of men on Paradise Island (later dubbed Themyscira). After growing up on this island, Wonder Woman (whom her mother named Diana) journeys to Man’s World on a mission of diplomacy, peace, and love.