The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
With the appearance of the Bana-Mighdallian Amazons, the Olympians faced a new prospect. Though devout Amazons, these newest citizens of Themyscira do not worship the Greek gods. Renouncing them millennia ago, the tribe instead worship a combination of Egyptian and middle eastern deities. The central gods worshipped by the desert Amazons are: Isis (wisdom and magic), Mammitu (judgement bringer), Bast (nature and feminine), and Neith (mother figure and protection). These gods followed the Bana-Mighdallian Amazons to Themyscira where they continued to be worshipped. Facing the situation with hands tied, both pantheons agreed to integrate themselves with each other for the benefit of their people. Though these new gods do not reside on Olympus, they are treated with diplomacy when called to aid the Amazons in a united godly role. Despite the gods mentioned being part of the inner-circle of deities in the Bana's belief system, less significant gods have been shown to be part of their godly pantheon as well such as Sekhmet (war god), Thoth (their only known male god) and possibly Ishtar (love goddess). The gods of Bana-Mighdall proved their loyalty to the Olympians by aiding the Greek gods in battle when the war gods Sekhmet and Ares previously devised a coup on Olympus.
The first of these half-mortal siblings to reveal himself to Wonder Woman was her older half-brother, Lennox Sandsmark, who could transform himself into living, marble-like stone and, before his death, was revealed to be the father of Wonder Girl (Cassie Sandsmark). His killer, the First Born, the eldest progeny of Zeus, would become Wonder Woman's first major super-villain of the New 52.
The New 52 version of Earth 2 was introduced in Earth 2 #1 (2012). In that issue, the Earth 2 Wonder Woman is introduced via flashback. She, along with Superman and Batman, are depicted dying in battle with forces from Apokolips five years in the past. This Wonder Woman worshiped the deities of Roman mythology as opposed to the Greek; the Roman gods perish as a result of the conflict. An earlier version of the Earth-2 Wonder Woman, prior to the Apokoliptian invasion, is seen in the comic book Batman/Superman, where she is seen riding a pegasus.
Hera Sea Devils #14 (November–December 1963) Hera is the Queen of the Gods, Goddess of Marriage, Home, Women, Childbirth, and Family who is based on the goddess of the same name. Post-Crisis, she destroyed Themyscira after finding Zeus leering at Artemis of the Bana-Mighdall. In the New 52, Hera initially appears antagonistic, though after her immortality and powers are stripped from her by Apollo, she joins Wonder Woman in her quest to protect the reincarnated Zeus. Post-Rebirth, she appeared as a peacock and aided Wonder Woman alongside several other gods.
Impressed by this unknown woman's self-sacrifice, the Amazons entombed her with honors and clothed her in armor displaying the American flag pattern on her uniform, which they assumed were her heraldic colors. Trevor's legacy was also the primary reason why Ares arranged for Steve Trevor to bomb the island, as he could not resist the irony of the heroine's son unwittingly killing her admirers.