After taking Despero to the authorities, Wonder Woman and Superman came across the mysterious Pandora, someone Wonder Woman was familiar with. She believed Superman could use her box to trap the evil she unleashed in ancient times; but when Superman touched it, he was overwhelmed by its power. While Pandora took the box and left, the two heroes received news that a new superhuman, Shazam, was entering the borders of Kahndaq. Their confrontation with Shazam turned violent until the rest of the Justice League and the Justice League of America intervened to defuse the situation. Suddenly, Dr. Light lost control of his powers and began absorbing Superman's solar energy, unleashing an energy beam at Wonder Woman. In a fit of anger, Superman killed Dr. Light with his heat vision, an action that caused a fight between the two Leagues.
The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.