The success of the superhero television series Supergirl informed the marketing and promotion strategy used for Wonder Woman. According to Time Warner chief marketing officer Kristen O'Hara, they wanted to approach the Wonder Woman marketing campaign in a light manner, similar to how they did with Supergirl. O'Hara elaborated that the modest campaign route they took for Supergirl aided in establishing a large central fanbase among women well in advance of the series, which reportedly generated 5 million female superhero fans in one week. They were then able to model over time, and grow that audience leading up to the 15-months-later release of Wonder Woman. Though neither the film nor the series are aimed exclusively at women, the latter's campaign gave them their first opportunity to begin collecting data about female superhero fans. In May 2017, a promo for Wonder Woman was released during the season finale of Supergirl, featuring a remix of the song "These Boots Are Made for Walkin'" and Supergirl (Melissa Benoist) wearing Wonder Woman's boots. The promo included an appearance by Lynda Carter, star of the 1970s Wonder Woman, who plays the American president on Supergirl.
Fans of modern day comic book characters would have some difficulty relating to characters from the early golden age, and Wonder Woman is no exception. In her first appearance in the comics, she has obviously fulfilled the role of an icon for readers, but so too did her secret identity, Diana Prince. The character was created in a time when different cultural and societal norms existed in North America.
Following Pérez, William Messner-Loebs took over as writer and Mike Deodato became the artist for the title. Messner-Loebs introduced Diana's Daxamite friend Julia in Wonder Woman vol. 2 #68 during the six-issue space arc. Messner-Loebs's most memorable contribution to the title was the introduction of the red-headed Amazon Artemis, who took over the mantle of Wonder Woman for a short time. He also included a subplot during his run in an attempt to further humanize Diana by having her work for a fictional fast food chain called "Taco Whiz".
The Diana Prince alias also played an important role after the events of Infinite Crisis. Wonder Woman was broadcast worldwide killing a villain named Maxwell Lord, as he was mind controlling Superman into killing Batman. When Wonder Woman caught him in her lasso, demanding to know how to stop Superman, Maxwell revealed that the only way to stop him was to kill Lord, so as a last resort Diana snapped his neck. To recover from the trauma of killing another person, the Amazon went into a self-imposed exile for one year. On her return to public life, Diana realized that her life as a full-time celebrity superhero and ambassador had kept her removed from humanity. Because of this she assumed the persona of Diana Prince and became an agent at the Department of Metahuman Affairs. During a later battle with the witch Circe, a spell was placed on Diana leaving her powerless when not in the guise of Wonder Woman.
GenresuperheroCharactersWonder Woman [Diana of Themyscira]; Jason; Steve Trevor; The Dark Gods [King Best; Savage Fire; Mob God; Karnell; The God with No Name]; Isabella; Danny; unnamed London residents; Ai; Vitaly; unnamed shooting victims; unnamed Chinese residents; unnamed A.R.G.U.S. staffSynopsisWonder Woman and Jason battle King Best in Washington, while the other Dark Gods attack other parts of the world. Jason then pursues Savage Fire to Paraguay.Reprints
Wonder Woman was minorly associated with the series 52, and in the One Year Later universe following Infinite Crisis she becomes a member of the Department of Metahuman Affairs. The most memorable story arc from this era was the much maligned Amazons Attack story arc, which many fans felt was not engaging nor did it do enough service to the well-established characters. After Gail Simone took over the series, a number of memorable story arcs took place, foremost among them Rise of the Olympian and Warkiller. Following the departure of Gail Simone the character was relaunched into the storyline Odyssey, where she must discover who she is and what has happened to her life. During this period she also took part in the events of Blackest Night where she was first a Black Lantern and later a Star Sapphire.
Marston was sure he knew what line not to cross. Harmless erotic fantasies are terrific, he said. “It’s the lousy ones you have to look out for—the harmful, destructive, morbid erotic fixations—real sadism, killing, blood-letting, torturing where the pleasure is in the victim’s actual pain, etc. Those are 100 per cent bad and I won’t have any part of them.” He added, in closing, “Please thank Miss Roubicek for the list of menaces.”
Wonder Woman was created by William Moulton Marston and Harry G. Peter, and has a lengthy publication history. This history has sometimes included a sidekick Wonder Girl and many villains. Since her debut she has become one of the most popular and recognizable DC Comics characters, along with Batman and Superman. She first appeared in All-Star Comics #8. (1941)
In her debut in All Star Comics #8, Diana was a member of a tribe of women called the Amazons, native to Paradise Island – a secluded island set in the middle of a vast ocean. Captain Steve Trevor's plane crashes on the island and he is found alive but unconscious by Diana and fellow Amazon, and friend, Mala. Diana has him nursed back to health and falls in love with him. A competition is held amongst all the Amazons by Diana's mother, the Queen of the Amazons Hippolyta, in order to determine who is the most worthy of all the women; Hippolyta charges the winner with the responsibility of delivering Captain Steve Trevor back to Man's World and to fight for justice. Hippolyta forbids Diana from entering the competition, but she takes part nonetheless, wearing a mask to conceal her identity. She wins the competition and reveals herself, surprising Hippolyta, who ultimately accepts, and must give in to, Diana's wish to go to Man's World. She then is awarded a special uniform made by her mother for her new role as Wonder Woman and safely returns Steve Trevor to his home country.
Nick Pumphrey stated that Wonder Woman stands as a non-violent beacon of hope and inspiration for women and men. Grant Morrison stated "I sat down and I thought, 'I don't want to do this warrior woman thing.' I can understand why they're doing it, I get all that, but that's not what [Wonder Woman creator] William Marston wanted, that's not what he wanted at all! His original concept for Wonder Woman was an answer to comics that he thought were filled with images of blood-curdling masculinity, and you see the latest shots of Gal Gadot in the costume, and it's all sword and shield and her snarling at the camera. Marston's Diana was a doctor, a healer, a scientist."
In 1911, when Marston was a freshman at Harvard, the British suffragist Emmeline Pankhurst, who’d chained herself to the gates outside 10 Downing Street, came to speak on campus. When Sanger faced charges of obscenity for explaining birth control in a magazine she founded called the Woman Rebel, a petition sent to President Woodrow Wilson on her behalf read, “While men stand proudly and face the sun, boasting that they have quenched the wickedness of slavery, what chains of slavery are, have been or ever could be so intimate a horror as the shackles on every limb—on every thought—on the very soul of an unwilling pregnant woman?” American suffragists threatened to chain themselves to the gates outside the White House. In 1916, in Chicago, women representing the states where women had still not gained the right to vote marched in chains.
The "Lies" story arc runs parallel with and explores Diana's search. No longer able to get into Mount Olympus, Diana tracks down Barbara Ann Minerva, the Cheetah, to get help. Cheetah agrees to help in exchange for Diana aiding her in killing the god Urzkartaga and ending Minerva's curse. The pair battle their way through Urzkartaga's minions, the Bouda, and defeat Andres Cadulo, a worshiper of Urzkartaga that planned to sacrifice Steve Trevor to the plant god. Once reverted to her human form, Minerva agreed to help Wonder Woman find her way back to Paradise Island. During this time, Wonder Woman reconnects with Steve. Minerva eventually realizes Paradise Island is an embodiment of emotion instead of a physical place, so Wonder Woman and Steve head out to find the island. They succeed and Wonder Woman is greeted by her mother and sisters, though Steve senses something is wrong. Wonder Woman comes to realize nothing is as she remembers and, upon using the Lasso of Truth, discovers everything she thought she knew was a lie: she never really returned to Themyscira after departing with Steve years earlier. The revelation shatters Diana's mind and she is left nearly insane. Veronica Cale, a businesswoman who has been desiring to find Themyscira and the leader of Godwatch, sends a military group called Poison after her, but Diana's state has left her vulnerable and oblivious to the danger she and Steve are in. Steve wards them off long enough for them to be rescued, and reluctantly places Diana in a mental hospital so she can get help. While there she comes to grasp the reality she thought she knew was false, eventually coming out of her stupor and able to rejoin the others in tracking down Veronica Cale, who is trying to find Themyscira.
Villains Angle Man • Baron Blitzkrieg • Baroness Paula Von Gunther • Badra • Bizarra • Blue Snowman • Captain Wonder • Cheetah • Children of Cronus • Circe • Cyborgirl • Dark Angel • Decay • Devastation • Doctor Cyber • Doctor Poison • Doctor Psycho • Duke of Deception • Eviless • Genocide • Giganta • Hypnota • Jinx • Mask • Medusa • Minister Blizzard • The Morrigan • Osira • Queen Atomia • Queen Clea • Queen of Fables • Shim'Tar • Silver Swan • Superwoman • Tezcatlipoca • Trinity • Veronica Cale • Villainy, Inc. • White Magician • Zara
Shortly after, Diana decides to venture to the Underworld to look for Zola. Lennox requests to come, but Diana shoots down his attempt, saying that she is going solo, save for Hermes as the only way to go to Hades is to either die or be escorted by Hermes. While in the Underworld, Hermes tells that the place is more or less an extension of Hades' (now preferring to call himself "Hell") will.
The Silver Age format for comic books also did not generally favour a lot of story arcs, or at least, not memorable ones. In this period though the character did undergo some consistent changes as she battled a variety of common foes including Kobra, but the changed format gave her the ability to develop more as a character. The silver age stories of Wonder Woman can be broken into a few general arcs – the depowered stories (in the mod girl phase), undergoing tests to re-enter the Justice League of America, a golden age story about her work during the Second World War, her adventures as an astronaut for NASA, the hunt for Kobra, and eventually the return of Steve Trevor and the internal politics of working at the Pentagon. The most famous story which she was involved with at this time was “For the Man Who Has Everything”, a story focused on Superman, but also involving herself and Batman. The first major story arc which she was part of was Crisis on Infinite Earths, which also ended her silver age appearances.