As Zola defeated Poseidon, the First Born returned to Olympus and ordered the Minotaur to attack Wonder Woman. The Minotaur, however, refused to kill her and the First Born killed him instead. Upon seeing the unmasked Minotaur, Diana discovered her foe was the creature she had spared in the labyrinth. Wonder Woman furiously threw the First Born into the abyss he was originally trapped in while Zola placed Zeke on the throne. Zola revealed herself to be Athena and Zeke to be another iteration of Zeus himself. Both had planned for Wonder Woman to fight the First Born and accept her destiny as a goddess. With the conflict ended, Athena planned to put an end to her human identity and become a goddess once more, but Wonder Woman convinced her to allow Zola and Zeke to live without godly interference.
Zeus has made a woman called Zola pregnant. Hera, due to this, is furious. She sets out to kill Zola, but Hermes finds her first, only to find out that Zola does not want to come with Hermes. Zola opens the door, and an arrow is shot at her direction; Hermes pushes her away in time, and gives her a key, as assassins sent by Hera and it teleports to Wonder Woman’s apartment, because Hermes enlisted Wonder Woman to protect Zola. Zola gives Wonder Woman the key, and it teleports both Wonder Woman and Zola back to Zola’s house. After Zola finds out that she is pregnant with Zeus, it gets revealed that one of Zeus’ children is going to take his place, by Zeus’ own will. Wonder Woman takes Zola, along with Hermes, to Themiscyra where Diana explains to her Mother, Queen Hippolyta, why she took with herself Zola and Hermes to Themiscyra. Alongside all of this, Hippolyta tells Diana about her true origins; that her real father is Zeus. Diana’s reaction to this isn’t very well, so she decides to abandon Themiscyra. Hera is aware of the fact that Wonder Woman is Zeus’ daughter, and she arrives to Themiscyra, furiously. Wonder Woman realized she did a mistake by leaving her home, so she went back to Themiscyra where she sees that everyone has been turned into snakes by Hera, except for Hippolyta, she was turned into stone. Apollo arrives in a bar searching for War (Ares), and explains to him that Zeus doesn’t even exist from what he’s sources says. Apollo takes this as his chance to become the king of Olympus and the Gods.
He took that secret to his grave when he died in 1947. Most superheroes didn’t survive peacetime and those that did were changed forever in 1954, when a psychiatrist named Fredric Wertham published a book called Seduction of the Innocent and testified before a Senate subcommittee investigating the comics. Wertham believed that comics were corrupting American kids, and turning them into juvenile delinquents. He especially disliked Wonder Woman. Bender had written that Wonder Woman comics display “a strikingly advanced concept of femininity and masculinity” and that “women in these stories are placed on an equal footing with men and indulge in the same type of activities.” Wertham found the feminism in Wonder Woman repulsive.
The modern age of the character can be tied to the reboot of the character following Crisis on Infinite Earths. In this the character became defined by the vision of George Perez in a way which the entire concept of the character was defined by his direction. As opposed to the past where the character would get retold origins which would try to make her more contemporary, now she got one which tied her much more strongly to the stories of the ancient gods. For the first time Diana enters Man’s World not knowing how to speak English already, and is forced to master the language on her own. In this period she also became much more closely related with modern female issues, and this was usually through her circle of friends – Julia and Vanessa Kapatelis and Mindi Mayer. Such issues as the cultural need for women to be attractive and thin, suicide and the sensationalization of the media as it pertains to women were all addressed. This version of the character also reimagined Steve Trevor as a father figure for Diana as opposed to a romantic counterpart. After Perez’s run on the character, she was taken over for a time by William Messner Loebs, who recast her again in somewhat more traditional superhero stories, though in this case she still explored a different aspect of humanity. After a long space voyage, when she returned home she was forced to work at a fast food restaurant to pay her bills and made friends with a number of people in her “civilian identity.” This built up to the revelation of betrayal of her mother, and of Artemis taking over as Wonder Woman for a short time, but this was soon reversed. The following writer was John Byrne, who when he was writing Superman in the post-Crisis on Infinite Earths DC universe, had hinted at a relationship between Diana and Superman. This was explored occasionally under his run, but it is probably best known for the death of Diana, and the assumption of her duties by Hippolyta. She was soon returned to life (as she had never really died, instead having been deified). This period also introduced Cassandra Sandsmark, who would go on to become Wonder Girl at a later point. The remainder of this second series is best remembered for by the writing of Jimenez and Rucka, both of whom helped define the character. The latter during the lead-in of events to Infinite Crisis had Diana fighting Superman who was being controlled by Maxwell Lord. Battered after their battle, Diana has managed to stop Superman by using her lasso of truth on Lord, and the only option which she is given to stopping him is to kill him, and realizing this is the case, she does so. This created a controversy both within comics and in the real world, as both fans and characters alike debated the morality of this decision. In comics this also led to strained relations between her and Superman and her and Batman and with the addition of the events of Identity Crisis, helped to lead to the breakup of the Justice League of America at a crucial point right before the main events of Infinite Crisis were about to begin.
At the time of her debut, Wonder Woman sported a red top with a golden eagle emblem, a white belt, blue star-spangled culottes, and red and golden go-go boots. She originally wore a skirt; however according to Elizabeth Martson, "It was too hard to draw and would have been over her head most of the time." This outfit was entirely based on the American flag, because Wonder Woman was purely an American icon as she debuted during World War II. Later in 1942, Wonder Woman's outfit received a slight change – the culottes were converted entirely into skin-tight shorts and she wore sandals. While earlier most of her back was exposed, during the imposition of the Comics Code Authority in the mid-1950s, Wonder Woman's outfit was rectified to make her back substantially covered, in order to comply with the Authority's rule of minimum exposure. During Mike Sekowsky's run in the late 1960s, Diana surrendered her powers and started using her own skills to fight crime. She wore a series of jumpsuits as her attire; the most popular of these was a white one.
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Artemis of Bana-Mighdall briefly served as Wonder Woman during Hippolyta's trials for a new Wonder Woman. Orana, a character similar to Artemis, defeated Diana in a new contest and became Wonder Woman in pre-Crisis on Infinite Earths continuity. Orana was killed during her first mission. Others who have donned the Wonder Woman persona include Nubia, Cassandra Sandsmark, and Donna Troy.
Now a mod boutique owner, the powerless Diana Prince acquired a Chinese mentor named I Ching. Under I Ching's guidance, Diana learned martial arts and weapons skills, and engaged in adventures that encompassed a variety of genres, from espionage to mythology. During this time she fought villains such as Catwoman, Doctor Cyber, the hippie gang Them!, and the campy witch Morgana.
When she is preparing for the final game (Teaming up with Supergirl, Starfire, Bumblebee and Batgirl against Lobo, Maxima, Bleez, Mongal and Blackfire), the competition is interrupted by Lena Luthor. Wonder Woman starts putting civilians safe, including the Embassador, who, out of fear, orders her to star with him to protect him. She refuses and returns to the batlle, angering the Embassador. She fight Lena and then Brainiac. Upon their defeat, Wonder Woman rejoins with her mother, thinking she dissapointed her by no following the Embassador orders, but Hippolyta is proud instead, stating that Wonder Woman will be an amazing Queen.
After Crisis on Infinite Earths, George Pérez rebooted the character in 1987. She wore an outfit similar to her 1970s one, but now with a larger glowing golden belt. This outfit continued until William Messner-Loebs' run, which had Diana pass on the role of Wonder Woman to Artemis. No longer Wonder Woman, Diana sported a new black biker-girl outfit designed by artist Mike Deodato Jr. After John Byrne took over writing and art duties, he redesigned the Wonder Woman outfit (Diana was reinstated as Wonder Woman at the end of Loebs' run) and joined the emblem and belt together.
The I Ching era had an influence on the 1974 Wonder Woman TV movie featuring Cathy Lee Crosby, in which Wonder Woman was portrayed as a non-superpowered globe-trotting super-spy who wore an amalgam of the Wonder Woman and Diana Prince costumes. The first two issues of Allan Heinberg's run (Wonder Woman vol. 3, #1–2) include direct references to I Ching, and feature Diana wearing an outfit similar to that which she wore during the I Ching era.
The costs for television advertisements for Wonder Woman are higher in comparison to that of previous DCEU film Suicide Squad. Warner Bros. has spent over $3 million on advertisements for Wonder Woman, whereas they spent $2.6 million on advertisements for Suicide Squad. Ticket selling site Fandango reported that Wonder Woman rounded the final leg of its marketing campaign as the most anticipated blockbuster of summer 2017, according to a poll conducted by 10,000 voters, the biggest survey in company history. Separately, Fandango also found that 92% of people surveyed said that they are looking forward to seeing a film that features a standalone woman superhero, and 87% wished Hollywood would make more women-led superhero films. In May 2017, NASCAR driver Danica Patrick drove her No. 10 car with a Wonder Woman paint scheme at the Go Bowling 400 in Kansas and at the Monster Energy Open in Charlotte.
The storyline "The Circle" was focused on the revelation of a failed assassination attempt on Diana when she was a baby, by four rogue Amazons. These Amazons – Myrto, Charis, Philomela and Alkyone, collectively referred to as The Circle – were Hippolyta's personal guards and were extremely loyal and devoted to her. However, when Hippolyta decided to raise a daughter, The Circle was horrified and considered the baby ill-fate, one who would ruin their entire race. Thus, after Diana was sculpted out of clay and brought to life, The Circle decided to assassinate the baby. Their attempt was foiled however, and the four Amazons were imprisoned. After years, the Circle escaped their prisons with the help of Captain Nazi, and decided to accomplish their previously failed mission and kill Diana. Diana defeated Myrto, Charis, Philomela and then approached Alkyone, who runs off and succumbs to her death by falling into the ocean. The other three Amazons return to their prisons.
One of the events that led to Infinite Crisis was of Wonder Woman killing the villain Maxwell Lord in Wonder Woman (vol. 2) #219. Maxwell Lord was mind-controlling Superman, who as a result was near to killing Batman. Wonder Woman tried to stop Superman, Lord (who was unable to mind control her) made Superman see her as his enemy Doomsday trying to kill Lois Lane. Superman then attacked Wonder Woman, and a vicious battle ensued. Buying herself time by slicing Superman's throat with her tiara, Wonder Woman caught Lord in her Lasso of Truth and demanded to know how to stop his control over Superman. As the lasso forced the wearer to speak only the truth, Lord told her that the only way to stop him was to kill him. Left with no choice, Wonder Woman snapped Lord's neck and ended his control over Superman. Unknown to her, the entire scene was broadcast live around every channel in the world by Brother Eye. The viewers were not aware of the entire situation, and saw only Wonder Woman murdering a Justice League associate. Wonder Woman's actions put her at odds with Batman and Superman, as they saw Wonder Woman as a cold-blooded killer, despite the fact that she saved their lives.
In the preview in DC Comics Presents #41 (January 1982), writer Roy Thomas and penciler Gene Colan provided Wonder Woman with a stylized "WW" emblem on her bodice, replacing the traditional eagle. The "WW" emblem, unlike the eagle, could be protected as a trademark and therefore had greater merchandising potential. Wonder Woman #288 (February 1982) premiered the new costume and an altered cover banner incorporating the "WW" emblem. The new emblem was the creation of Milton Glaser, who also designed the "bullet" logo adopted by DC in 1977, and the cover banner was originally made by studio letterer Todd Klein, which lasted for a year and a half before being replaced by a version from Glaser's studio. Dann Thomas co-wrote Wonder Woman #300 (Feb. 1983) and, as Roy Thomas noted in 1999 "became the first woman ever to receive scripting credit on the world's foremost super-heroine."
Wonder Woman actress Gal Gadot reacted positively to Diana's rebooted orientation, and agreed her sexuality was impacted by growing up in the women-only Themyscira. Gadot stated that Wonder Woman feels she need not be "labelled sexually", and is "just herself". "She's a woman who loves people for who they are. She can be bisexual. She loves people for their hearts." Coming from a society that was only populated by women, "'lesbian' in [the world's] eyes may have been 'straight' for them." "Her culture is completely free from the shackles of heteronormativity in the first place so she wouldn't even have any 'concept' of gender roles in sex."
It was later retconned by Gail Simone that Wonder Woman's outfit design had Amazonian roots. During a flashback in Vol. 3, Hippolyta is shown issuing orders to have a garment created for Diana, taking inspiration from the skies on the night Diana was born; a red hunter's moon and a field of stars against deep blue, and the eagle breastplate being a symbol of Athena's avian representations.[volume & issue needed]